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Advertising Technologies (Adtech) stories

AI bots hit publishers as referral traffic plummets
Marketing Technologies

AI bots hit publishers as referral traffic plummets

Publishers are losing readers and revenue as AI chatbots deliver 96% less referral traffic than Google search, Akamai found.

By Sofiah Nichole Salivio • 4 min read • Last month
Levanta acquires Perch+ to expand Amazon marketplace
Marketing Technologies

Levanta acquires Perch+ to expand Amazon marketplace

Hundreds of Amazon sellers and publishers will join a larger partner marketplace as Levanta folds Perch+ into its platform.

By Joseph Gabriel Lagonsin • 3 min read • Last month
Anaxi, Carnegie Mellon study AI data value, revenue models
Marketing Technologies

Anaxi, Carnegie Mellon study AI data value, revenue models

As generative tools displace search, the partnership will test how AI datasets are priced and how platforms can balance advertising with subscriptions.

By Mark Tarre • 5 min read • Last month
OpenAI raises USD $122 billion in record AI funding
Software-as-a-Service

OpenAI raises USD $122 billion in record AI funding

Investor appetite for AI remains intense as OpenAI's new cash haul lifts its valuation to USD $852 billion and deepens its compute push.

By Mark Tarre • 4 min read • Last month
Android leads subscription app growth as markets shift
Gaming

Android leads subscription app growth as markets shift

Android has become the main growth engine for subscription apps, with paid installs now outnumbering free ones on the platform.

By Shannon Williams • 3 min read • Last month
Adclear partners NinjaTrader on AI compliance checks
Software-as-a-Service

Adclear partners NinjaTrader on AI compliance checks

NinjaTrader’s marketing teams in the US and Europe will use AI tools to speed checks on ads and social posts amid tighter scrutiny.

By Karen Joy Bacudo • 3 min read • Last month
Siu says AI agents & blockchain will reshape internet
DevOps

Siu says AI agents & blockchain will reshape internet

Online advertising faces pressure as autonomous AI agents could soon handle searches, payments and negotiations on users’ behalf.

By Sean Mitchell • 4 min read • Tue, 31st Mar 2026
Mediaocean appoints Guy Kuperman as Chief Strategy Officer
Data Analytics

Mediaocean appoints Guy Kuperman as Chief Strategy Officer

The hire comes as Mediaocean seeks to unite its software portfolio and help clients cope with AI-driven fragmentation across ad tech.

By Sofiah Nichole Salivio • 4 min read • Sat, 28th Mar 2026
Mercurius Media Capital backs LifeSafe with USD $1.5m
Marketing Technologies

Mercurius Media Capital backs LifeSafe with USD $1.5m

US media-for-equity backing will fund LifeSafe’s direct-to-consumer push, as the fire safety start-up seeks wider household sales.

By Sofiah Nichole Salivio • 3 min read • Fri, 27th Mar 2026
APAC mobile gaming sessions rise as paid acquisition grows
Gaming

APAC mobile gaming sessions rise as paid acquisition grows

APAC mobile game sessions climb as paid acquisition surges, signalling a shift from pure install growth to retention and long-term value.

By Shannon Williams • 4 min read • Wed, 25th Mar 2026
Cybercrooks abuse Keitaro tracker for AI scam campaigns
Malware

Cybercrooks abuse Keitaro tracker for AI scam campaigns

Cybercriminals exploit Keitaro ad tracker to cloak AI trading scams and malware, tying some 15,500 malicious domains into a hidden network.

By Sean Mitchell • 4 min read • Mon, 23rd Mar 2026

Stories from Other Regions

Advertising Technologies (Adtech) stories

JCDecaux signs 10-year ad deal at Western Sydney Airport
Smart Cities

JCDecaux signs 10-year ad deal at Western Sydney Airport

Travellers at Western Sydney International will soon see a fully digital network of 27 JCDecaux ad sites across the new terminal precinct.

By Sean Mitchell • 4 min read • Last month
JCDecaux wins Western Sydney airport advertising deal
Smart Cities

JCDecaux wins Western Sydney airport advertising deal

The contract secures JCDecaux a long-term digital network at Sydney's new 24-hour airport, set to open for 10 million passengers.

By Joseph Gabriel Lagonsin • 4 min read • Last month
Australian marketers split over AI visibility ownership
Customer Experience

Australian marketers split over AI visibility ownership

Most Australian firms lack clear control of how they appear in AI answers, as silos are already causing misinformation and slower responses.

By Joseph Gabriel Lagonsin • 4 min read • Last month
Australians split shopping across retailers to chase value
Customer Experience

Australians split shopping across retailers to chase value

Weaker loyalty and lower confidence are pushing most shoppers to compare prices across stores, with 67% splitting purchases to find value.

By Mark Tarre • 4 min read • Mon, 30th Mar 2026
Infosum partners Dstillery on privacy-first audience targeting
Unified Communications

Infosum partners Dstillery on privacy-first audience targeting

Brands can refresh audience segments within 24 hours without moving raw first-party data, as advertisers face tighter privacy rules.

By Catherine Knowles • 4 min read • Thu, 26th Mar 2026
Creators eclipse broadcasters in Oscars social media surge
Marketing Technologies

Creators eclipse broadcasters in Oscars social media surge

Influencers, not film studios or TV networks, stole the Oscars spotlight this year as creator content drove surging social media engagement.

By Kaleah Salmon • 4 min read • Tue, 24th Mar 2026