Marketing stories - Page 1
Interview: Sitecore explains why 'composable' will be the future of the digital experience
Sitecore’s APJ VP solution engineering, Nik Hendel, says composable DXP is here to stay.
Video: 10 Minute IT Jams - Who is dotdigital?
dotdigital is a marketing technology company, specialising in marketing automation, email and customer engagement services.
Breakfast bites - which is better for e-commerce - Black Friday or Boxing Day?
Which sales events should your business focus its marketing on? Join Similarweb for this morning session on 21 October and get a $20 Uber Eats voucher for breakfast!
Startup's AR packaging 'wows' pharmaceuticals giant Bayer
An Australian startup has created ‘holographic’ packaging that uses augmented reality (AR) to display an interactive virtual display and a holographic person.
Three quarters of CMOs responsible for business growth and use of data & technology
CMOs need to transform their skills and technology capabilities to deliver data-driven real-time marketing.
How to choose an omnichannel marketing platform for your enterprise brand
A quality omnichannel marketing platform has seven key indicators that enterprise brands need to ensure a seamless customer experience.
Oracle Fusion Marketing uses AI to bypass the lead and conversion process
Oracle has announced Oracle Fusion Marketing, helping marketers execute highly qualified campaigns.
Personalised marketing: Shaping the future of the online adult beverage market in 2021 and beyond
Last year, the pandemic presented the retail industry with unprecedented challenges.
Case study: Malaysian firm TRAPO sharpens e-commerce success with dotdigital
The company needed a platform that was simple, centralised, personalised, and able to be integrated with its other marketing tools.
How to prepare contribution articles for publication on our sites
This story describes the publication guidelines for customers submitting contributions.
77% of consumers will share data if their service is more personalised - Freshworks report
Despite calls for better data privacy amongst businesses and their customers, it doesn’t mean that the data sharing game is over.
Seismic acquires Lessonly to build new sales and marketing platform - closes $170 million funding
Seismic has announced the acquirement of Lessonly, a training, coaching, and enablement solution.
Vistaprint partnership will migrate customers' websites to Wix
“This combined experience with Vistaprint and Wix will ensure small business owners have everything they need to put their best foot forward,” says Vistaprint CEO.
Techday sponsored stories are a powerful medium - how can you use them?
Want to get your message across to a captive and targeted audience? This is the instrument to use and here are the ways you can use it.
Acoustic announces latest developments for high growth Aus market
Acoustic has expanded its offices in Sydney and Melbourne. In addition, the company has launched an Australian, cloud-based data centre and is actively looking for more partners in the region.
How the editorial team works at Techday: Our tips for you
Preparing your releases in a particular way will not only make our lives easier, but improve the chances of your lead being picked among the masses.
The difference between Techday's news stories, contributions and sponsored stories
Each type of story has a different purpose, so it’s worthwhile understanding which type could work for your needs.
Traffic generators: How they work & how they can boost your campaigns
We’ve found that the most effective way to target an audience is often to keep the message short, punchy and powerful.
Zoho launches BI platform infused with AI and data analytics
"For data to be a true catalyst of business growth, there can't be any gaps in the collection, management, or analysis process."
The Trade Desk launches media trading platform for online marketers
The Trade Desk Australia and New Zealand general manager James Bayes says that the news will help local marketers in A/NZ deliver better results.
Appier acquires AI-powered chatbot platform BotBonnie
"Retailers and eCommerce brands have contributed to the maturity of conversational commerce, and AI chatbots can lead to more natural interactions for customers to engage with commerce on messengers."
Seismic hires former Hootsuite lead Heather Cook as APAC VP
“I have always been passionate about helping companies transform their businesses with emerging technologies."
In brief: The top announcements from Adobe Summit 2021
“The pandemic has shown that brands that put a laser focus on customer experience management come out in front," says Adobe's Anil Chakravarthy.
Impact acquires Affluent, extends partnership management offering
Impact has officially acquired Affluent, the analytics and automation platform designed to help agencies manage partnership programs for brands at scale.