Adtech stories - Page 2
Vudoo partners with AWS to revolutionise shoppable video tech
Mon, 20th May 2024
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hyperscale
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public cloud
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cx
Melbourne's Vudoo partners with Amazon Web Services, elevating its status as a top eCommerce tech provider through innovative in-stream checkout technology.
Zitcha names Josh Forsyth as APAC sales lead amid expansion
Mon, 20th May 2024
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martech
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advertising
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yahoo
Zitcha has named Josh Forsyth as APAC sales lead to drive its growth in Australia, New Zealand, and Asia, leveraging the retail media market’s burgeoning potential.
Stitch boosts Sanderson's Omokoroa Country Club with huge ROI
Mon, 20th May 2024
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martech
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cdp
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adtech
Stitch's masterful media campaign for Sanderson Group's Omokoroa Country Club in Auckland reached 3.73 million Kiwis, generating thousands of inquiries and millions in sales.
Zitcha & Venvee to revolutionise in-store media measurement
Wed, 15th May 2024
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martech
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broadsign
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adtech
Zitcha teams up with Venvee to revolutionise in-store retail media measurement, offering advertisers a clearer view of campaign effectiveness and smarter investment insights.
Stitch becomes primary Tealium deployment partner in NZ
Mon, 13th May 2024
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digital transformation
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martech
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cdp
Auckland-based Stitch, renowned for specialising in advanced customer data platforms, strengthens its status with designation as a key Tealium strategic delivery partner in New Zealand.
GumGum integrates Playground xyz into APAC ad suite
Fri, 26th Apr 2024
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martech
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adtech
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hoverboard
GumGum integrates Playground xyz's media portfolio to strengthen its APAC business, advancing AI-driven ad solutions.
Wolt expands tailored ad service to aid partner growth
Fri, 12th Apr 2024
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cx
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martech
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advertising
Wolt enhances partner growth by launching its dedicated ad service, Wolt Ads, offering tailored strategies for both small independent businesses and international brands.
IAS unveils industry-first ad clutter detection with AI-driven solution
Wed, 13th Mar 2024
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mfa
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martech
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ai
IAS reveals its first-ever AI-based solution capable of detecting and avoiding ad clutter on websites, with the aim to enhance optimisation and deliver utmost efficacy in programmatic ad buying.
Is precise personalisation killing creativity?
Thu, 22nd Feb 2024
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data analytics
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martech
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personalisation
Amid the increasing utilisation of precise personalisation in marketing strategies, experts debate its potential impact on creativity in advertising.
Gretchen Johnson joins Nexxen as new Chief People Officer
Thu, 1st Feb 2024
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martech
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hcm
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partner programmes
Nexxen appoints former Siprocal executive Gretchen Johnson as Chief People Officer, emphasising talent development and company culture.
Introducing Aidge: Alibaba International’s multilingual AI-powered toolkits for SMEs’ global growth
Tue, 23rd Jan 2024
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llms
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ai
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customer service
Alibaba International pilots 'Aidge', an AI-powered toolkit targeting SMEs' global expansion, tackling challenges of language, marketing costs, and access to talent.
GetGloby partners with Aleph Group for AI-driven global ad localisation
Fri, 15th Dec 2023
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ai
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advertising
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adtech
GetGloby has partnered with Aleph Group to provide AI-driven ad localisation, aiming to communicate effectively with global audiences.
AI, e-commerce and Advertising: Key trends you need to know
Wed, 13th Dec 2023
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crm
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ai
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ecommerce
As we step into 2024, the world of advertising is gearing up for some exciting opportunities for publishers, advertisers and consumers alike.
AI to customise cyber threats, predicts cybersecurity firm Gen
Fri, 8th Dec 2023
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mfa
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cryptocurrency
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blockchain
Gen predicts AI will customise and escalate cyber threats by 2024, making cybersecurity a daily life necessity.
Google unveils Gemini, it's multimodal AI model that beats ChatGPT
Thu, 7th Dec 2023
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devops
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data analytics
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martech
Google debuts Gemini, a pioneering multimodal AI model, offering advanced code generation and comprehension across diverse tasks.
Leaseweb celebrates a decade in Singapore & rebrands as Leaseweb Singapore
Tue, 5th Dec 2023
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saas
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gaming
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martech
After a successful decade in Singapore, global firm Leaseweb rebrands its APAC branch to Leaseweb Singapore.
Rad secures major funding to revolutionise video streaming with blockchain
Mon, 4th Dec 2023
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blockchain
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martech
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digital entertainment
Rad, a key player in Web 3 video streaming, receives significant funding led by Ayre Ventures, and plans to integrate blockchain into its platform.
Refine your retail media activity
Mon, 13th Nov 2023
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ecommerce
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amazon
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ebay
As the retail landscape continues to evolve, brands that embrace retail media as an integral part of their marketing strategy will gain a competitive edge.
Agile software development pivotal to future AI and ML growth, says expert
Fri, 27th Oct 2023
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fintech
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risk & compliance
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ai
The future of AI and ML will be shaped by Agile software development, says Damian Winczewski, Head of Agile at STX Next.
Aleph Group unifies global brands in strategic 'One Brand' initiative
Tue, 24th Oct 2023
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partner programmes
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messenger
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instagram
Aleph Group solidifies its global presence, merging its diverse regional brands into its main brand in a strategic 'One Brand' initiative.