Adtech (Advertising Technologies) stories - Page 8

Refine your retail media activity
Mon, 13th Nov 2023
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martech
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ecommerce
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amazon
As the retail landscape continues to evolve, brands that embrace retail media as an integral part of their marketing strategy will gain a competitive edge.

Waitrose partners with CitrusAd to revamp its advertising strategy
Tue, 7th Nov 2023
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cx
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martech
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strategy
Waitrose has teamed up with CitrusAd to overhaul its online advertising strategy, promising personalised ads for customers.

Agile software development pivotal to future AI and ML growth, says expert
Fri, 27th Oct 2023
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edutech
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fintech
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martech
The future of AI and ML will be shaped by Agile software development, says Damian Winczewski, Head of Agile at STX Next.

Aleph Group unifies global brands in strategic 'One Brand' initiative
Tue, 24th Oct 2023
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martech
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partner programmes
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messenger
Aleph Group solidifies its global presence, merging its diverse regional brands into its main brand in a strategic 'One Brand' initiative.

Yahoo partners with LiveRamp to boost advertising reach and interoperability
Mon, 23rd Oct 2023
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cx
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martech
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yahoo
Yahoo is expanding its partnership with data collaboration platform LiveRamp to enhance advertising reach and interoperability.

'STX Next partners with Squirro to boost AI-powered business insights'
Mon, 23rd Oct 2023
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data analytics
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fintech
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martech
STX Next unites with generative AI firm Squirro, with a view to bolster AI-driven business insights & efficiencies.

YouTube unveils AI-powered 'Spotlight Moments' adTech
Wed, 18th Oct 2023
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martech
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google
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youtube
YouTube's new AI feature, Spotlight Moments, identifies relevant video content for enhanced brand advertising.

VIOOH and Yahoo collaborate on benefits of prDOOH in marketing campaigns
Mon, 16th Oct 2023
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martech
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case study
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sales
VIOOH and Yahoo Advertising partner to explore the role and benefits of prDOOH in enriching multi-channel marketing campaigns.

Zitcha partners with tyresales to optimise retail media networks
Mon, 16th Oct 2023
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data analytics
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martech
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personalisation
Zitcha partners with tyresales to revolutionise retail media networks, enhancing ad campaigns using valuable data.

Adtech startup, Vudoo, expands with strategic hires & london office
Wed, 11th Oct 2023
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martech
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partner programmes
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samsung
Melbourne-based adtech startup, Vudoo, expands internationally with the opening of an office in London and strategic new hires.

Industry Expert Darren Singer Joins ITG as CFO to Drive Global Expansion
Wed, 27th Sep 2023
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edutech
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martech
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partner programmes
Industry expert appointed CFO to drive global expansion for Inspired Thinking Group, a leading marketing services company.
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Channel Factory bolsters ANZ leadership team
Wed, 6th Sep 2023
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martech
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sales
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advertising technologies
Channel Factory promotes James Rose to Managing Director, Australia and appoints Linus Hjoberg as Managing Director, New Zealand.

Gopuff launches ad platform to tap into billion-dollar market
Wed, 30th Aug 2023
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martech
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ecommerce
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advertising technologies
Gopuff has launched its Ads platform in the UK, giving brands the chance to target high-intent customers while they shop.

Consumer experience: Is it forgotten in the Retail Media frenzy?
Tue, 22nd Aug 2023
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data analytics
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cx
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martech
Ultimately, it’s about the consumer experience. When we put the individual shopper at the centre of the advertising, everyone wins.
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Matt Batten Joins Five by Five as New ECD
Tue, 22nd Aug 2023
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gaming
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martech
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digital entertainment
Five by Five appoints Matt Batten as new Executive Creative Director. Expansion plans set to strengthen agency's presence in Australia.

BlackBerry appoints Neelam Sandhu as CMO
Fri, 18th Aug 2023
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smartphones
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martech
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cybersecurity
BlackBerry appoints Neelam Sandhu as Chief Marketing Officer, responsible for leading marketing and corporate sustainability efforts.

Public AI debuts its AI-assisted ad creation in Australia
Thu, 17th Aug 2023
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martech
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quantum computing
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genai
The UK company debuts generative AI platform in Australia, envisioning quantum advancements in digital ad campaigns.

LiveRamp and Pinterest enhance advertisement opportunities
Thu, 10th Aug 2023
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martech
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partner programmes
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pinterest
LiveRamp expands partnership with Pinterest to offer global integration for advertisers, reaching audiences seamlessly on Pinterest's platform.

Majority of Australians concerned about AI adoption at work
Tue, 1st Aug 2023
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martech
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ai
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healthtech
Majority of Australians worried about impact of AI in the workplace, with leaders and workers showing a disconnect, reveals research.

87% of ad professionals believe automation can improve profitability
Fri, 21st Jul 2023
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martech
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it automation
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productivity
Automation can modernize businesses and make them more profitable, according to research by Theorem and Hypothesis Group.