TechDay New Zealand - Aotearoa's technology news network

Advertising stories

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AppLovin's 2024 Ad Trends report reveals role of Gen AI
Last month
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creative technologies
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ai
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gamification
AppLovin's 2024 Ad Trends report reveals the transformative role of Generative AI, employed by its in-house creative agency SparkLabs, in innovating mobile and gaming ad creativity.
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Aleph expands its Amazon Ads services to 20 countries
Last month
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advertising
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twitch
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amazon
Aleph boosts businesses across 20 European and MENA countries, extending Amazon Ads services to propel local enterprises into international markets.
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Equativ partners with Seekr for AI-powered, transparent ad solutions
Last month
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ai
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digital advertising
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transparency
Equativ, a global ad platform, teams up with AI firm Seekr to bring transparency to content evaluation and generation, marking a new era in the ad tech industry.
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Data-driven video: A new frontier for ads in APAC
Wed, 31st Jan 2024
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bi
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big data
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data analytics
Amidst a creativity crunch in APAC, brands are capitalising on data-driven insights to produce personalised video ads, aiming to stay ahead in a rapidly evolving digital landscape.
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InfoSum partners with DIRECTV for improved data-based advertising
Tue, 30th Jan 2024
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video
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partner programmes
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digital entertainment
InfoSum partners with DIRECTV to offer advanced advertising solutions, leveraging its data clean room tech to compare first-party data with DIRECTV's vast viewer database.
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How empowering your credit control team could lead to profitable growth in 2024
Thu, 25th Jan 2024
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business
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strategy
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advertising
Empowering credit control teams with automation technology and a proactive involvement in strategy could fuel profitable growth for businesses in 2024, despite a gloomy economic outlook.
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Leaseweb launches Multi-CDN service in Asia Pacific region
Thu, 18th Jan 2024
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cloud services
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gaming
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saas
Leaseweb, a cloud services provider, rolls out its Multi-CDN technology in Asia Pacific, enhancing content delivery performance and slashing latency for sectors including Media, SaaS, Gaming and more.
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IAS expands in APAC with new operations & senior appointments
Thu, 18th Jan 2024
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digital media
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japan
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advertising
Integral Ad Science boosts its APAC presence with strategic expansion into Hong Kong, Taiwan, Thailand and Vietnam, backed by notable leadership appointments.
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Veteran media strategist Ian Warner joins Audience Group
Thu, 18th Jan 2024
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martech
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advertising
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job moves
Industry veteran Ian Warner joins Audience Group as Group Account Director, aiming to enhance client advertising services with the firm's pioneering data-driven approaches.
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Exclusive: How Bonzai is changing the digital advertising industry
Fri, 22nd Dec 2023
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saas
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martech
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creative technologies
Bonzai's CEO Rahul Pandey shares insights on the company's decade-long journey and plans for global expansion in digital advertising.
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Businesses battle inflation, delaying tech investments
Wed, 20th Dec 2023
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edutech
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bi
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big data
Inflation leads to Australian firms postponing tech investments as 90% grapple with deteriorating cash flows, says Endava study.
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GetGloby partners with Aleph Group for AI-driven global ad localisation
Fri, 15th Dec 2023
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ai
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communication
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adtech
GetGloby has partnered with Aleph Group to provide AI-driven ad localisation, aiming to communicate effectively with global audiences.
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AI, e-commerce and Advertising: Key trends you need to know
Wed, 13th Dec 2023
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ai
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crm
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advertising
As we step into 2024, the world of advertising is gearing up for some exciting opportunities for publishers, advertisers and consumers alike.
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Australian startup Leonardo.Ai raises AU$47m to revolutionise art ecosystems
Tue, 12th Dec 2023
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cloud services
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public cloud
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aws
Australian tech startup Leonardo.Ai raises AUD $47m to transform the art industry, after attracting seven million global users.
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Yahoo Advertising unveils Yahoo Blueprint, their new AI Suite
Wed, 6th Dec 2023
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martech
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ml
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ai
Yahoo Advertising introduces Yahoo Blueprint, an AI suite designed to enhance ad campaign results on their DSP platform.
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The future of media and advertising: Key trends you need to know
Wed, 6th Dec 2023
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martech
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omnichannel
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ai
From free ad streaming TV's (FAST) exponential growth to the impact of AI in advertising, Let's look at some strategic shifts poised to define the year ahead.
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Waitrose partners with CitrusAd to revamp its advertising strategy
Tue, 7th Nov 2023
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cx
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martech
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online marketing
Waitrose has teamed up with CitrusAd to overhaul its online advertising strategy, promising personalised ads for customers.
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Yahoo partners with LiveRamp to boost advertising reach and interoperability
Mon, 23rd Oct 2023
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martech
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cx
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yahoo
Yahoo is expanding its partnership with data collaboration platform LiveRamp to enhance advertising reach and interoperability.
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Industry Expert Darren Singer Joins ITG as CFO to Drive Global Expansion
Wed, 27th Sep 2023
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edutech
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partner programmes
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advertising
Industry expert appointed CFO to drive global expansion for Inspired Thinking Group, a leading marketing services company.
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Gopuff launches ad platform to tap into billion-dollar market
Wed, 30th Aug 2023
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advertising
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retail
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commerce
Gopuff has launched its Ads platform in the UK, giving brands the chance to target high-intent customers while they shop.
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Consumer experience: Is it forgotten in the Retail Media frenzy?
Tue, 22nd Aug 2023
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bi
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big data
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cx
Ultimately, it’s about the consumer experience. When we put the individual shopper at the centre of the advertising, everyone wins.
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Matt Batten Joins Five by Five as New ECD
Tue, 22nd Aug 2023
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gaming
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creative technologies
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technology gifts
Five by Five appoints Matt Batten as new Executive Creative Director. Expansion plans set to strengthen agency's presence in Australia.
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BlackBerry appoints Neelam Sandhu as CMO
Fri, 18th Aug 2023
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cybersecurity
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advertising
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social media
BlackBerry appoints Neelam Sandhu as Chief Marketing Officer, responsible for leading marketing and corporate sustainability efforts.
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Public AI debuts its AI-assisted ad creation in Australia
Thu, 17th Aug 2023
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quantum computing
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web development
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ai
The UK company debuts generative AI platform in Australia, envisioning quantum advancements in digital ad campaigns.