Revenue operations is taking centre stage
As the business world continues to evolve, new demands need to be met to keep up with the ever-changing landscape.
First-party data: A reason to celebrate
Brands are turning to first-party data as third-party data becomes less reliable and privacy changes decrease its value.
Keeping automation human centric
No matter where businesses are in their digital transformation, sooner or later, implementing automation processes will become a daily activity.
Putting the best price forward
The infamous abandon cart issue has plagued the eCommerce sector since its birth. Items sit awaiting purchase, and if left long enough, never purchased at all.
The rise of the CRO - an evolutionary step in business
As the business landscape fluctuates and COVID-19 continues to overturn usual routines, companies have had to readjust their focuses.