B2B Marketing stories
Marketing budgets rise in 2024, AI drives strategic growth
Last week
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fintech
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iot
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digital advertising
A survey by 10Fold reveals 65% of marketing leaders in the US, Canada, and Europe anticipate larger budgets in 2024, despite fewer KPI pressures.
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JobAdder appoints Fabrice Etienne as Chief Marketing Officer
This month
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saas
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gaming
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uc
JobAdder has appointed Fabrice Etienne as Chief Marketing Officer to drive international expansion, focusing on growth in Australia and the UK.
Forrester predicts AI shifts for Asia-Pacific by 2025
Last month
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private cloud
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digital transformation
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hyperscale
Forrester's report highlights that by 2025, 60% of APAC firms will adopt AI language models, with a shift towards private cloud strategies in Greater China.
Humanising tech: A vision for the future of marketing
Fri, 20th Sep 2024
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data analytics
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martech
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personalisation
As AI transforms marketing, blending technology with human connection is vital. Storytelling, empathy, and authenticity are the keys to success.
LinkedIn unveils sponsored newsletters to boost engagement
Tue, 13th Aug 2024
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martech
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linkedin
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b2b marketing
LinkedIn has launched sponsored newsletters to help marketers boost readership and engagement, seeing a 59% rise in newsletter publications and a 47% increase in engagement over the past year.
Global tech & marketing leaders plan for budget increases
Wed, 7th Aug 2024
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cx
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martech
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quantum computing
Despite economic uncertainties, 91% of global tech leaders and 87% of marketers are set to boost budgets in 2025, Forrester’s Planning Guides reveal.
Inspira Enterprise appoints Arvind Lakshmiratan as CMO
Mon, 29th Jul 2024
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firewalls
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advanced persistent threat protection
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breach prevention
Inspira Enterprise appoints Arvind Lakshmiratan as Chief Marketing Officer. With extensive IT marketing expertise, he'll spearhead global market strategies.
Becca Toth becomes Senior VP & CMO at Hyland
Wed, 24th Apr 2024
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partner programmes
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branding
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leadership
Becca Toth steps into the key role of Senior Vice President and Chief Marketing Officer at global tech firm Hyland, drawing on her decades of industry experience to amplify growth and global expansion.
TechDay's Editor interviews: What you need to know
Mon, 12th Feb 2024
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techday
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b2b marketing
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faq
When preparing for an Editor interview with our team, here is the basic information you should know.
PPRO confirms key appointments ahead of new growth era
Wed, 7th Feb 2024
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martech
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commerce systems
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partner programmes
Digital payment leader PPRO appoints Eelco Dettingmeijer, ex-Nuvei exec, as CCO and Mariette Ferreira as CMO to guide the firm through an anticipated growth period.
Email's impact in marketing mix lessens, diversified outreach vital
Thu, 1st Feb 2024
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data analytics
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martech
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personalisation
The impact of email in the marketing mix dwindles, suggesting a need for diversified strategies, according to a new study by sales tech firm Sopro.
Forrester predicts genAI-powered growth for APAC businesses in 2024
Wed, 25th Oct 2023
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robots
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data analytics
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cx
Forrester predicts GenAI will drive growth for APAC businesses in 2024; 30% of firms set to benefit from the technology's 'transformative' impact.
Oracle enhances Fusion Cloud CX with Guided Campaigns for marketers & sellers
Thu, 21st Sep 2023
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cx
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martech
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ai models
Oracle announces new features for its Oracle Fusion Cloud Customer Experience platform to improve collaboration between marketing and sales teams.
Exclusive: Filament drives MDF efficiencies for vendors and channel partners
Fri, 24th Mar 2023
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martech
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digital advertising
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b2b marketing
Filament's B2B-focused agency offering includes content marketing, search engine optimisation, digital advertising and website services.
Five ways leading B2B marketers are driving success in 2023
Tue, 28th Feb 2023
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b2b
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sales
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b2b marketing
Over the past two years, opportunities have emerged for marketers to learn and grow. What lessons can we glean from those who have been most successful?.
Thinxtra appoints Carineh Grigorian as Marketing Director
Fri, 25th Nov 2022
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partner programmes
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cleantech
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it industry
IoT company Thinxtra hires marketing expert Carineh Grigorian as Marketing Director to support expansion in Australia, New Zealand, Hong Kong, and Macau.
Sana develops AI-driven recommendations for B2B buying
Fri, 14th Oct 2022
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martech
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commerce systems
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ecommerce
Along with B2B web stores running on Sana Commerce Cloud, the company's personalised AI-driven recommendations will pull historic offline and online sales data.
Optimizely (Welcome) named Leader in Gartner Magic Quadrant
Thu, 24th Mar 2022
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cloud services
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b2b marketing
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gartner magic quadrant
Optimizely (Welcome) has announced that Gartner has named the company as a Leader in its 2022 Magic Quadrant for Content Marketing Platforms.
PPDS appoints Alison Maxson as Marketing Manager
Mon, 14th Mar 2022
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edutech
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healthtech
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workplace
PPDS appoints Alison Maxson as Senior Marketing Manager for North America, leveraging her 17 years of B2B expertise and dedication to gender diversity.
Video: 10 Minute IT Jams - Who is Seismic?
Fri, 16th Apr 2021
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cx
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martech
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b2b
Seismic's Max Verma discusses the future of B2B sales, cost efficiencies, and growth plans in APAC. #sales #technology #APAC.