B2B Marketing stories
Becca Toth becomes Senior VP & CMO at Hyland
Wed, 24th Apr 2024
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partner programmes
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b2b marketing
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leadership
Becca Toth steps into the key role of Senior Vice President and Chief Marketing Officer at global tech firm Hyland, drawing on her decades of industry experience to amplify growth and global expansion.
TechDay's Editor interviews: What you need to know
Mon, 12th Feb 2024
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techday
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b2b marketing
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faq
When preparing for an Editor interview with our team, here is the basic information you should know.
PPRO confirms key appointments ahead of new growth era
Wed, 7th Feb 2024
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martech
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commerce systems
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partner programmes
Digital payment leader PPRO appoints Eelco Dettingmeijer, ex-Nuvei exec, as CCO and Mariette Ferreira as CMO to guide the firm through an anticipated growth period.
Email's impact in marketing mix lessens, diversified outreach vital
Thu, 1st Feb 2024
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data analytics
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martech
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cdp
The impact of email in the marketing mix dwindles, suggesting a need for diversified strategies, according to a new study by sales tech firm Sopro.
Forrester predicts genAI-powered growth for APAC businesses in 2024
Wed, 25th Oct 2023
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robots
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data analytics
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cx
Forrester predicts GenAI will drive growth for APAC businesses in 2024; 30% of firms set to benefit from the technology's 'transformative' impact.
Oracle enhances Fusion Cloud CX with Guided Campaigns for marketers & sellers
Thu, 21st Sep 2023
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cx
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martech
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forrester research
Oracle announces new features for its Oracle Fusion Cloud Customer Experience platform to improve collaboration between marketing and sales teams.
Exclusive: Filament drives MDF efficiencies for vendors and channel partners
Fri, 24th Mar 2023
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martech
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content creation
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b2b marketing
Filament's B2B-focused agency offering includes content marketing, search engine optimisation, digital advertising and website services.
Five ways leading B2B marketers are driving success in 2023
Tue, 28th Feb 2023
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b2b
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sales
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b2b marketing
Over the past two years, opportunities have emerged for marketers to learn and grow. What lessons can we glean from those who have been most successful?.
Thinxtra appoints Carineh Grigorian as Marketing Director
Fri, 25th Nov 2022
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partner programmes
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cleantech
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sustainability
IoT company Thinxtra hires marketing expert Carineh Grigorian as Marketing Director to support expansion in Australia, New Zealand, Hong Kong, and Macau.
Sana develops AI-driven recommendations for B2B buying
Fri, 14th Oct 2022
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commerce systems
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martech
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solar power
Along with B2B web stores running on Sana Commerce Cloud, the company's personalised AI-driven recommendations will pull historic offline and online sales data.
Optimizely (Welcome) named Leader in Gartner Magic Quadrant
Thu, 24th Mar 2022
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cloud services
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b2b marketing
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gartner
Optimizely (Welcome) has announced that Gartner has named the company as a Leader in its 2022 Magic Quadrant for Content Marketing Platforms.
PPDS appoints Alison Maxson as Marketing Manager
Mon, 14th Mar 2022
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edutech
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b2b marketing
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workplace
PPDS appoints Alison Maxson as Senior Marketing Manager for North America, leveraging her 17 years of B2B expertise and dedication to gender diversity.
Video: 10 Minute IT Jams - Who is Seismic?
Fri, 16th Apr 2021
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cx
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martech
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b2b
Seismic's Max Verma discusses the future of B2B sales, cost efficiencies, and growth plans in APAC. #sales #technology #APAC.
B2B marketing: Solving the big five challenges
Mon, 1st Mar 2021
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martech
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digital marketing
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b2b marketing
Marketing for B2B tech companies can be challenging. Here are 5 common hurdles and how to overcome them. | The Walk.
Social media plays important part in B2B decision-making - Hootsuite report
Fri, 30th Oct 2020
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social media
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b2b
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b2b marketing
B2B decision makers see social media as a means to discover new products and services, with YouTube leading the social platform of choice.
Personal touch goes a long way for B2B customers, study finds
Tue, 21st Apr 2020
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crm
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cx
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martech
New research reveals that business to business customers expect personal service in an online chat, and this is a crucial element of customer experience.
Seismic bolsters APAC operations with raft of new executive appointments
Wed, 18th Dec 2019
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forrester research
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recruitment
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digital marketing
Richard Kulkarni appointed VP, Asia Pacific for Seismic as the company expands operations in Australia and the Asia Pacific region.
Study finds many NZ business websites to be slow and self-obsessed
Wed, 30th Jan 2019
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martech
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websites
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digital marketing
A new study has found at least 80 percent of New Zealand business websites are slow, generic, and verging on being narcissistic.
Adobe completes US$4.75b Marketo buyout
Thu, 1st Nov 2018
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data analytics
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martech
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cdp
Adobe completes its USD $4.75 billion acquisition of Marketo, aiming to fuse their platforms for superior B2B and B2C cross-channel marketing solutions.
Adobe's purchase of Marketo becomes talking point for marketing cloud integration
Fri, 21st Sep 2018
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data analytics
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martech
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commerce systems
Adobe's US$4.75bn acquisition of Marketo aims to bolster Adobe Experience Cloud, integrating B2B marketing capabilities for enhanced customer engagement.