B2B stories - Page 3

Adobe boosts its Experience Cloud line with enhanced functionalities, empowering brands to optimise customer engagement through data-unified, personalised cross-channel journeys.

Adobe enhances Henkel's customer engagement with AI-driven automation and uses Adobe Firefly and Adobe Experience Cloud to augment personalised content.

Zeda.io revolutionises customer insights with the release of their AI-driven Insights 2.0, aimed at transforming product management by harnessing customer feedback for revenue-focused product strategies.

For the fifth year in a row, Optimizely is acknowledged as a Leader in the prestigious 2024 Gartner Magic Quadrant, demonstrating its commitment to shaping digital experience and innovation.

There is a surge in digital maturity among manufacturers, with growing investments in innovative eCommerce business models and customer portals.

China's international B2B MNCs are using social media as a primary marketing channel, with 70% planning to increase their marketing budget in 2024, according to KAWO's recent report.

LG Business Solutions partners with Sydney Dance Company to transform historic Walsh Bay Wharf Studios, integrating state-of-the-art display and sound technology to enhance visitor engagement.

BigCommerce unveils Catalyst, a next-generation storefront technology set to transform the way brands and retailers operate headless storefronts.

QX Lab AI has released a breakthrough AGI service dubbed Ask QX, democratising AI via a multi-lingual platform with comprehensive Indian language coverage.

Amid a shift towards integrated financial solutions, the Asia-Pacific region's business payment landscape is set for major changes.

UK telecoms giant, BT Group, launches AI and blockchain services in collaboration with cloud specialist, Optiva, targeting banking, healthcare and insurance sectors.

Liz Oakes, former Mastercard executive and payments industry veteran, joins the board of Mangopay, the payment infrastructure provider, as Non-Executive Director, as the firm embarks on a growth phase across Europe.

London-based consultancy, Alioth, has partnered with Alibaba.com to expand small and medium-sized European businesses' global footprints, leveraging online B2B marketplaces.

Malaysia's automotive accessories brand, TRAPO, collaborates with partnership management giant impact.com to amplify its digital presence and strengthen its marketing strategy.

ADP partners with global payments fintech Convera to offer global end-to-end payroll services, simplifying complex processes.

Ping Identity's PingOne Cloud Platform and ForgeRock Identity Cloud named Leaders in Gartner's 2023 Access Management Quadrant.

Digital commerce entity, Spryker, teams up with global provider of tax tech solutions, Vertex, to offer scalable, automated tax services.

Progress launches Sitefinity 15, embedding GenAI to aid marketers in generating personalised content at scale.

Founded in 1939, Canon has become a global leader in imaging technology and a household name for its printing solutions.

Hootsuite challenges B2B marketing norms with a disruptive, harmony-themed creative campaign to transform product launches.