B2C stories

Exclusive: Zendesk's Chris Donato says AI now drives customer loyalty, urging firms to adopt 'human-centric AI' or risk falling behind in CX.

BGF invests in UK-based PMC to accelerate global expansion and enhance its digital engineering and managed services across retail and commerce sectors.

Australian sunscreen brand Ultra Violette overcame tech hurdles to expand globally, with a webinar set to reveal secrets of its global success on May 8.

Despite a downturn in startup salaries, AI founders are thriving, earning a median of USD $90,000—20% above the industry average, as AI startups surge.

A new report reveals that AI startup founders earn a median salary of USD $90,000, 20% more than their peers, despite a wider downturn in pay.

IRONMAN 4x4 has been awarded the 2025 iTnews Benchmark Award for Best Retail Project, thanks to a digital overhaul with Soul+Wolf and PKF Digital.

BigCommerce has appointed Andrew Norman as Senior Vice President and General Manager for EMEA, tasked with driving growth across the region.

Monta has appointed James Eyton as Chief Financial Officer to enhance its executive team, aiming for significant growth across Europe and North America.

Markko has unveiled a hybrid marketplace that allows businesses to sell both goods and services, enhancing user experience and diversifying revenue streams.

Myriad360 has appointed Samara Halterman as its inaugural Chief Marketing Officer, enhancing its leadership team to drive growth and innovation.

Fluent Commerce has been named a 'Leader' in The Forrester Wave: Order Management Systems, Q1 2025, praised for innovation and rapid customer results.

Twilio has been named a leader in the IDC MarketScape for Worldwide Customer Data Platforms for B2C users for 2024-2025, highlighting its innovative solutions.

Adobe has appointed Lara Balazs as its new Chief Marketing Officer, tasked with enhancing global marketing strategies under CEO Shantanu Narayen.

Saviynt has appointed Tim Mooney as Executive Advisor, bringing over 40 years of IT and cybersecurity experience to guide clients in identity transformation.

Jaywing has appointed Rob Hilborn as Senior SEO Director and Harriet Dawson as Digital PR Specialist to enhance its Digital PR services amid rising demand.

FedEx readies for a festive surge in Asia Pacific, utilising tech solutions and a workforce of 28,000 to ensure seamless deliveries during peak shopping.

Singapore's Secretlab partners with Fluent Commerce to upgrade its Order Management System, enhancing global digital operations for improved customer experience.

Ymobile has launched as the UK's first data-led eSIM MVNO, offering flexible data plans and addressing the environmental impact of traditional SIM cards.

CellPoint Digital has promoted Michael Sørensen to CTO and Steven Osei to CMO, enhancing their leadership amid rapid fintech industry changes.

Netcore Cloud appoints Siddharth Gopalkrishnan as COO to drive goal of USD $200 million ARR in three years, enhancing its global strategy and market presence.