Brand Development stories
Techcombank leads Vietnam with record brand equity & awards
Last week
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cx
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martech
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ai
Techcombank tops Vietnam’s banking sector with record Brand Equity Index scores and wins three Asia-Pacific Stevie Awards for innovation and marketing excellence.
Fivetran appoints Monica Ohara as Chief Marketing Officer
Last month
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saas
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cx
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martech
Fivetran appoints Monica Ohara as Chief Marketing Officer to spearhead global marketing and brand development, enhancing its data integration leadership.
Amanda McGuckin Hager joins TrueDialog as Chief Marketing Officer
Wed, 11th Sep 2024
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edutech
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partner programmes
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digital marketing
Amanda McGuckin Hager joins TrueDialog as Chief Marketing Officer, bringing 25+ years of marketing expertise to elevate the company's SMS texting solutions in Austin, Texas.
Appy Pie & Identity Digital partner to amplify global brand development
Tue, 16th Apr 2024
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martech
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software development
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domain names
Digital companies, Identity Digital and Appy Pie, boost global businesses with a dynamic partnership, expanding domain names and offering personalised digital solutions to foster brand development.
Qualtrics unveils AI-powered suites for improved experience management
Mon, 8th Apr 2024
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ai
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qualtrics
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analyst report
Qualtrics enhances its user experience with the unveiling of three novel AI-driven suites, empowering organisations to boost customer experience, streamline their strategic research and align their investments efficiently.
Deputy expands executive team with Alla MacDonald & Keshila Vallot Shannon
Wed, 3rd Apr 2024
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risk & compliance
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fitbit
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docusign
Deputy, a major shift work platform, makes notable appointments to its leadership team, including Alla MacDonald as SVP of Strategic Finance and Operations, and Keshila Vallot Shannon as SVP of Global Marketing.
ANS taps industry veteran Ben Cooper as Marketing Director
Tue, 26th Mar 2024
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digital transformation
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cloud services
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security
Manchester-based digital transformation firm ANS appoints industry expert Ben Cooper as new Marketing Director to accelerate brand awareness and shape robust marketing strategies.
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Flexxon welcomes industry veteran Ravi Agarwal to Advisory Board
Thu, 26th Oct 2023
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cybersecurity
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personal computing devices
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cloud services
Singapore-based cybersecurity solutions firm, Flexxon, appoints Ravi Agarwal, former executive at Intel and Microsoft, to its advisory board.
SonicWall names Christine Bartlett as Chief Marketing Officer to strengthen channel partnerships
Tue, 26th Sep 2023
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cybersecurity
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sonicwall
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communication
SonicWall appoints Christine Bartlett as CMO, further strengthening its dedication to channel partnership and global awareness.
Arktic Fox and Amperity reveal main concerns for marketers
Wed, 3rd May 2023
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data analytics
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digital transformation
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martech
Australian brands are tackling the turbulent economic climate with privacy requirements, digital transformation and investment in customer data platforms.
Airwallex launches an online payments app on Shopify
Mon, 25th Jul 2022
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martech
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commerce systems
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payment technologies
Airwallex launches online payments app on Shopify, allowing merchants to accept global payments through a variety of methods.
Airwallex launches new bank feed integration with NetSuite
Wed, 18th May 2022
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fintech
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financial systems
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management
Airwallex has launched a new bank feed integration with NetSuite, developed in partnership with NetSuite solution partner, Onlineone.
Top mobile marketing trends for 2022 revealed in new report
Tue, 15th Mar 2022
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smartphones
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software development
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personal computing devices
2022 mobile marketing trends will see companies shifting budgets to smaller social channels and embracing data analysis techniques, says AppsFlyer report.
10 innovative Christchurch start-ups profiting from govt scheme
Sat, 28th Jul 2018
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fleet management
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startups
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brand development
Delivered by ChristchurchNZ, 10 promising start-ups were granted an intense 12-week mentoring course to help them get a leg up.
SMEs in 2017: Cutting costs, more mobility & big data
Thu, 26th Jan 2017
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concur
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sme
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brand development
Concur predicts streamlining and cost-cutting will be key for SMEs in 2017 as they invest in efficient solutions to remain competitive.
Six tips for developing successful voice of customer programs
Mon, 15th Aug 2016
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crm
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cx
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martech
Customer experience will be more important than price and product as key brand differentiators, according to a report by Walker Information.
Bricks and mortar still king, according to new study
Wed, 17th Feb 2016
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centre for advanced retail studies
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brand development
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retail
Kiwi retailers still rely on brick and mortar stores for sales, loyalty and brand experience, according to a new survey.
ROCPAC continues to expand portfolio
Mon, 13th Oct 2014
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led lights
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rocpac
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industrial
ROCPAC unveils 'VIVO' - a new high-efficiency LED brand, promising superior quality at competitive prices, bolstered by robust warranties.