Branding stories

A new study reveals that 85% of Singapore's marketers are prioritising data-driven strategies and AI integration as they prepare for 2025.

Nasuni has revealed that major retail brands like Patagonia and Mattel are leveraging its platform to meet increased demand during the holiday season.

JobAdder has appointed Fabrice Etienne as Chief Marketing Officer to drive international expansion, focusing on growth in Australia and the UK.

A recent survey reveals that 57% of UK retailers and brands plan to enhance their third-party selling strategies amid rising operational costs and competition.

On Device unveils a whitepaper highlighting that cross-media advertising campaigns significantly boost brand lift metrics, regardless of budget size.

Databricks has partnered with Amazon Web Services to boost custom AI model development using AWS Trainium chips, enhancing integration on AWS Marketplace.

AirAsia's CEO Rudy Khaw highlights how Adobe tools are revolutionising creativity and efficiency, reshaping the airline's branding and operations.

LG Electronics has soared in brand valuation, ranking 97th in Interbrand's Best Global Brands 2024 report, valued at USD$6.5 billion, up 38.7% year-on-year.

Adobe is enhancing Adobe Express for enterprises with AI-powered features and integrations with platforms like Slack and Google, starting October 14, 2024.

DigiCert has launched Common Mark Certificates, enabling organisations without trademarks to enhance email security and branding, increasing trust and visibility.

EssilorLuxottica partners with Pattern to launch Ray-Ban and Oakley on Amazon Australia, tackling reseller issues and enhancing brand visibility.

The Property Council of Australia and MSCI report a -3.7% return for commercial real estate in 2023/24. Yet, Mandoe Media's AI Magic Create is helping businesses achieve notable sales boosts through effective digital signage.

Solstice Energy has entered into the electricity market, focusing on providing comprehensive energy solutions with Gentrack's support.

Xiaomi launches POCO F6 Series in Australia, targeting budget-conscious tech enthusiasts with flagship performance; prices start at AUD $699.

Audacity Australia partners with Soundtrack Your Brand to revolutionise audio-visual solutions for Australian businesses, enhancing customer experiences across various sectors.

Cint unveils Study Creator, a new tool within Lucid Impact Measurement, to hasten the setup of brand lift studies and offer marketers quicker, more relevant insights.

Thrive Learning names Cassie Gasson as Co-CEO alongside founder Sean Reddington, marking a notable shift in leadership for the flourishing learning tech firm.

Canva unveils a refreshed brand system geared towards global workplaces, aiming to boost productivity and design capabilities.

A Nexxen report has revealed a surge in Australian sports viewership, with AFL and international events topping the charts.

IntelligenceBank acquires Red Marker to bolster AI-driven marketing compliance, aiming to slash regulatory fines and speed time to market for global brands.