Cheetah Digital stories
CM Group recognised as Best Overall MarTech Company
CM Group has been named the Best Overall MarTech Company for the third consecutive year by MarTech Breakthrough.
Privacy, data ethics and the ‘seismic shift’ in consumer trust
Aussie consumers have low levels of trust for advertising, but will pay more to purchase from a trusted brand, a new report from Cheetah Digital reveals.
Martech experts reveal the “buzz” on personalisation
In the digital age, innovative technology must be leveraged to power an efficient and effective relationship marketing strategy.
Cheetah Digital creates digital success for Starbucks
Cheetah Digital has revealed new insights from its customer Starbucks, demonstrating the success of the company's relationship marketing platform.
Zero party data and the new era of 'relationship marketing'
The ideal way to engage consumers is through real-time, hyper-personalised experiences, a new eConsultancy report reveals.
Forrester recognises Cheetah Digital as ‘Strong Performer’
Forrester has recognised Cheetah Digital as a ‘Strong Performer’ in its The Forrester Wave: Email Marketing Service Providers report for Q1 2022.
Five ways marketers can satisfy their 'sweet tooth' in a cookie-less world
We’ve been discussing the death of the cookie for a long time. Google announced plans to entirely phase out third-party cookies within two years.
Australian consumers demand hyper-personalisation, new report reveals
The way to engage with consumers is through real-time, hyper-personalised experiences, a new eConsultancy report, in partnership with Cheetah Digital reveals.
Customer expectations on brands in a post-pandemic world
Five key trends shaping the state of relationship marketing in the year ahead according to consumer preferences.
Digital transformation, privacy and the 'darkside' of the Metaverse
The metaverse is coming, but are we ready? Cambridge Analytica whistleblower, Chris Wylie, warns of the potential risks and consequences.
Why 2022 signals the ‘conscious’ commerce trend
With the rise of the eco and ethically-mindful generation, consumers scrutinise retailers more than ever before.
Unlocking your data: Why customer loyalty is more than ‘a points system’
A loyalty program must be customer-obsessed and integrated across all channels to increase customer retention and generate revenue.
Data derived from customer loyalty: more valuable than ever before?
With the death of cookies, the 'value exchange' between businesses and their customers' willingness to share personal data has never been so important.
The year ahead: Unpacking customer engagement and loyalty trends for 2022
Loizou and Toolin predict key trends driving customer engagement and loyalty, including customer data activation and unique rewards.
Data: the key to unlocking loyalty success
Effective customer relationship leaders understand how to grow customer relationships by leveraging customer data to glean valuable behavioural insights.
Cheetah Digital and Blended Digital announce partnership
Cheetah Digital pairs with Blended Digital, boosting APAC's customer engagement capabilities.