Circana stories

Circana forecasts a positive economic environment for 2025, prompting consumers to embrace 'retail therapy' during the upcoming holiday season.

Black Friday, now a vital part of the retail scene in Australia and New Zealand, is set for record sales in 2024 as consumers seek big savings amid rising costs.

Circana's 2025 economic outlook reveals easing pressures on Australia's retail sector, highlighting growth opportunities and the role of technology and AI.

Endeavour Group has launched a data tool named Complete Liquor to enhance supplier transparency, debuting it at Sydney's Supplier Summit.

Circana's new report reveals social e-commerce as a key driver in accelerating consumer purchases, emphasising the importance of data and personalised experiences for brands.

Google’s delay in removing third-party cookies offers temporary respite for agencies. Circana emphasises the need for precise data, launching Audiences for Australia to help optimise campaigns.

LiveRamp is set to launch its newest generation platform in the APAC market, aiming to enhance the end-to-end marketing lifecycle with features such as a simplified user interface, cross-cloud interoperability, and a partner marketplace.

Circana has launched Liquid Data Engage, a revolutionary platform for retailers, seamlessly integrating fragmented data assets into a user-friendly interface.

MikMak boosts eCommerce with an upgraded 3.0 platform, featuring new tools and partnerships to streamline online shopping.