Consumers stories

Trek has teamed up with Gr4vy to enhance its Buy-Online-Pickup-In-Store service, improving payment processing and real-time inventory for customers.

As high-street retailers grapple with fierce online competition and changing consumer habits, experts urge them to embrace technology and adapt strategies to thrive.

AdZ Basket has launched its innovative AI-powered advertising platform, AdZ Basket OOH, in Singapore, merging Out-of-Home and digital ads for enhanced campaign effectiveness.

The Trusted Connectivity Alliance reports eSIM shipments surpassed 503 million in 2024, marking a 35% rise, driven by strong consumer demand and new devices.

Moloco and MetaRouter have formed a partnership to enhance ad personalisation for retailers in Australia and New Zealand while prioritising customer privacy.

New research from Yahoo and Magna highlights a significant misunderstanding among Australians about their data rights, complicating trust in digital advertising.

A survey by Sumsub reveals that deepfakes pose a significant threat on UK dating apps, with 75% of users suspecting AI manipulation.

The UK ecommerce landscape is evolving rapidly, with 60.1% of consumers willing to switch brands for better delivery options, highlighting changing preferences.

A recent study by Quadient reveals that 79% of UK consumers sent physical mail last year, highlighting a persistent preference for traditional communication methods.

Morphy Richards has joined forces with Slimstock to enhance its supply chain, integrating an AI-powered platform to improve visibility and efficiency.

Radicle Science has won the Nutritional Outlook Best of the Industry 2024 Award, recognising its significant advancements in clinical validation for the nutraceutical sector.

Consumer spending on mobile applications soared to $150 billion in 2024, marking a 13% rise from last year, driven largely by non-gaming apps.

T-Mobile has acquired Vistar Media for USD $600 million, aiming to innovate the digital-out-of-home advertising sector by merging technologies and insights.

A SAP Emarsys study reveals that 83% of UK consumers feel undervalued by their preferred brands, signalling a troubling disconnect in brand loyalty.

AMD has unveiled an expanded range of AI PC processors set for a 2025 launch, featuring enhanced performance and capabilities for both consumers and businesses.

British consumers are set to return £1.5 billion worth of unwanted Christmas gifts this year, highlighting significant challenges for retailers' logistics.

McAfee has unveiled its AI-powered Scam Detector, designed to combat online scams across text, email, and video platforms, enhancing consumer protection.

Otterly.AI has unveiled its AI search monitoring platform, attracting over 1,000 users and aiming to help brands navigate the challenges posed by generative AI search.

SK Planet partners with Mocaverse to enhance user experiences in Web3, integrating MOCA Coin into its digital ecosystem for 28 million users.

The LEGO Group and Formula 1 have launched a new range of sets featuring all ten F1 teams, marking a significant milestone in their partnership.