Cookies stories
Salesfire secures GBP £2.75 million for AI advancement
Yesterday
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cx
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martech
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ai
Salesfire has secured GBP £2.75 million in funding to advance its AI technology for e-commerce, creating over ten new jobs in the next two years.
Marketers face hurdles in leveraging first-party data
Last month
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martech
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financial systems
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data privacy
A new report from Cint and Lotame reveals marketers face significant challenges in utilising first-party data, with 70% highlighting its importance.
Agencies welcome Google cookie delay; Circana data crucial
Tue, 13th Aug 2024
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google
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digital marketing
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advertising
Google’s delay in removing third-party cookies offers temporary respite for agencies. Circana emphasises the need for precise data, launching Audiences for Australia to help optimise campaigns.
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Experts weigh in on cookie deprecation and data privacy
Tue, 30th Jul 2024
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data privacy
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cybersecurity
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google
Google's decision to retain third-party cookies surprises experts, sparking debate on privacy, data strategies, and the digital ecosystem's future path.
Yahoo & LiveRamp partner to expand cookieless ad solutions
Thu, 25th Jul 2024
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martech
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omnichannel
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advertising
Yahoo DSP and LiveRamp launch cookieless solutions Yahoo ConnectID and Authenticated Traffic Solution globally, enhancing ad relevance for top publishers like News Corp and Seven West Media.
Unprepared executives face challenges with Google's cookie phase-out
Mon, 15th Jul 2024
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fintech
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martech
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financial systems
A staggering 97% of executives feel unprepared for Google’s phase-out of third-party cookies, with 86% citing inadequate personalisation capabilities, reveals a new Optimizely survey.
YouTube, the backdrop of a scammer’s play
Thu, 20th Jun 2024
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malware
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phishing
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email security
Cyberattackers are turning to YouTube to spread phishing and malware through sophisticated scams, deceiving users with deepfakes and trusted spokespersons. Stay vigilant.
Nexxen chooses Stagwell for audience discovery & consumer insights solution
Mon, 20th May 2024
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martech
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risk & compliance
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cdp
Stagwell partners with Nexxen to enhance audience discovery and advertising efficacy, leveraging the new Nexxen Data Platform for deeper consumer insights and compliance.
Google's Privacy Sandbox causes 30% ad revenue drop for cookieless Chrome users
Tue, 16th Apr 2024
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data privacy
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google
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chrome
Google's Privacy Sandbox has triggered a significant 30% dip in ad revenue for Chrome users who don't use cookies, indicating a crucial shift towards privacy-oriented digital advertising.
Four ways Automatic Content Recognition data unlocks advertising success
Thu, 11th Apr 2024
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martech
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software development
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advertising
Marketers harnessing ACR technology to understand Asia-Pacific consumer habits in real-time, offering targeted ads and optimised engagement strategies, amid third-party cookie depreciation.
Unseen surge in cyber attacks blocked by Avast in 2023
Thu, 8th Feb 2024
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phishing
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email security
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digital entertainment
Avast blocked 10 billion cyberattacks in 2023, up 49% on the prior year, with cybercriminals deploying sophisticated methods including deepfake scams and exploiting PDF files and Google OAuth to steal user information.
Tatvic Analytics partners with User Centrics in Global Reseller role
Mon, 22nd Jan 2024
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ecm
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martech
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risk & compliance
Tatvic Analytics enters a global reseller partnership with User Centrics, strengthening data protection with an advanced Consent Management System to meet global regulations.
Privacy regulations may increase data sharing by websites, Warwick study shows
Sat, 18th Nov 2023
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data privacy
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healthtech
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warwick business school
Warwick study suggests privacy regulations like GDPR might inadvertently lead to increased data sharing by websites.
OpenX launches innovative marketplace to maximise marketing spend
Wed, 27th Sep 2023
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digital marketing
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cookies
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contextual marketing
OpenX Technologies has launched ConteX, a marketplace within the SSP, offering contract-free contextual targeting capabilities to advertisers.
APAC marketers welcoming end of third-party cookies - report
Wed, 5th Jul 2023
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digital marketing
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advertising
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cookies
APAC marketers embrace the phase-out of third-party cookies, recognizing the value of zero and first-party data, says Twilio research.
Fastly enters Google agreement to operate OHTTP Relay
Fri, 17th Mar 2023
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partner programmes
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data privacy
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google
Fastly has entered an agreement with Google to operate an Oblivious HTTP Relay (OHTTP Relay) as part of FLEDGE.
Norton’s 11 tips to help protect your privacy online
Wed, 15th Mar 2023
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cybersecurity
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cloud services
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websites
Governments, businesses, and individuals can buy information about you that's been gathered online, like your health status, contact details and your location.
APAC organisations aren't preparing for a cookieless future - report
Wed, 15th Mar 2023
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data analytics
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martech
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cdp
Adobe finds that brands in APAC are not evolving their data strategies, with 79% still relying on third-party cookies.
Yahoo ConnectID continues to gain industry support in APAC
Fri, 6th Jan 2023
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data analytics
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martech
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partner programmes
The privacy-first offering gains further ground with new partners, including Alliant, AdPredictive, and Tealium.
Staying secure this holidays with PureVPN
Wed, 21st Dec 2022
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vpns
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digital entertainment
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data privacy
Protect your online activities with PureVPN. Browse, stream, download, and upload securely from anywhere in the world. Exclusive holiday deal available.