Creative Technologies stories
Thanks to computers, humanity opened the door to an infinite world of creation and innovation. Creative Technologies encompasses a wide range of technologies related to computing and design, such as digital product design, digital content creation, advertising, as well as virtual reality.
With Creative Technologies, ways of publishing content through the capabilities of software and engine enable enhanced creative output. Brands use Creative Technologies in many applications, such as advertising, portfolio management and innovations.
With Creative Technologies, ways of publishing content through the capabilities of software and engine enable enhanced creative output. Brands use Creative Technologies in many applications, such as advertising, portfolio management and innovations.
Zensar Technologies appointed to modernise Post Office digital services
Yesterday
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digital transformation
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cx
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martech
Zensar Technologies will spearhead the Post Office's two-year digital modernisation, enhancing user-friendly services and replacing legacy systems across the UK.
Creative HQ & Salamander Advisory partner for startup support
Yesterday
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creative hq
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startup ecosystem
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creative technologies
Salamander Advisory partners with Creative HQ to boost post-acceleration support, helping NZ B2B tech startups scale up with expert operational guidance.
Siemens to acquire Wevolver, expanding global engineering reach
4 days ago
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robots
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semiconductors
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digital transformation
Siemens Digital Industries Software will acquire Wevolver to enhance its Supplyframe platform and expand its reach to millions of engineers worldwide.
UK shoppers willing to pay more for connected experiences
4 days ago
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digital transformation
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cx
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martech
Four in five Brits have used connected tech like QR codes and AR when shopping recently, with many willing to pay more for these experiences, says Merkle.
Customer support leads global adoption of enterprise generative AI
Last week
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digital transformation
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software development
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customer service
IoT Analytics finds customer support leads enterprise generative AI use, with 49% of deployments aiding issue resolution among 530 projects analysed.
Gen X influencers spark brand interest as social media booms
Last week
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partner programmes
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youtube
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facebook
Gen X influencers aged 45+ are gaining traction as brands invest in mid-life creators to engage diverse audiences across TikTok, Instagram, and Facebook.
Adobe Express adds AI video tools for easy content creation
Last month
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martech
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ai
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agentic ai
Adobe unveils AI-powered video tools in Adobe Express, enhancing content creation with features like Clip Maker and Generate Video for professionals and businesses.
Adobe unveils new Firefly app with expanded AI content tools
Last month
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martech
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genai
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ai
Adobe unveils updated Firefly app, integrating AI tools and models from Google Cloud and OpenAI to enhance creative content generation across media.
AI marketing stacks reshape creativity across global markets
Last month
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digital transformation
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martech
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partner programmes
Global marketing teams are reshaping strategies with AI tools; the US leads with 31.1M ChatGPT searches, while Australia and India embrace creative, design-led stacks.
L'Oréal adopts AI from Google Cloud to enhance marketing
Last month
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digital transformation
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genai
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ai
L'Oréal is harnessing Google Cloud's AI to revolutionise its marketing, enabling rapid content creation and inspiring localised brand storytelling.
Adobe unveils AI integration plans for creative workflow boost
Last month
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martech
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genai
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ai
Adobe unveils its ambitious plan for integrating AI agents across its product suite, aiming to revolutionise creativity and streamline workflows for users.
Singapore SMEs face challenges in digital transformation
Last month
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digital transformation
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martech
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digitalisation
A recent TDCX survey reveals that Singapore's SMEs struggle with digital transformation, facing challenges in skills, content creation, and competition.
AI platform Glu launches to streamline ecommerce creativity
Last month
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cx
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martech
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commerce systems
Glu, an AI-driven platform for ecommerce, has officially launched in the Asia-Pacific, promising to streamline content creation and enhance brand consistency.
PlexusAV appoints Tommy Tran as Global Marketing Manager
Last month
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martech
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branding
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seo
PlexusAV has appointed Tommy Tran as Global Marketing Manager, aiming to leverage his extensive experience across various industries to enhance its AV-over-IP marketing.
Contentful enters DXP market with new AI features, partners
Last month
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digital transformation
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cx
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martech
Contentful has launched new features and partnerships to enhance its content management system, marking its entry into the fast-evolving Digital Experience Platform space.
Adobe unveils AI tools to enhance Premiere Pro editing
Last month
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martech
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adobe
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digital media
Adobe has unveiled Generative Extend in Premiere Pro, enhancing video editing with AI-powered features like Media Intelligence and Caption Translation.
HighPoint launches RS654x Series NVMe RAID enclosures
Last month
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storage
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edge computing
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content creation
HighPoint Technologies has unveiled the RS654x Series NVMe RAID enclosures, offering robust external storage solutions aimed at media professionals and high-performance computing.
KOMI Group promotes key executives amidst strong growth
Last month
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social media
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digital media
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branding
KOMI Group from Manchester has promoted three executives as it celebrates a 45% surge in annual turnover, supporting its ambitious growth strategy.
Navigating the ethics of AI in business writing
Fri, 28th Mar 2025
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data privacy
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transparency
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content creation
As AI tools revolutionise business writing, PR professionals must address ethical challenges like authenticity, accuracy, and job security in communications.
OPPO unveils Reno13 Series in New Zealand with AI features
Thu, 27th Mar 2025
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smartphones
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gaming
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digital entertainment
OPPO has launched the Reno13 Series in New Zealand, offering cutting-edge design and AI features, with the Reno13 Pro priced at NZD $1399.