TechDay New Zealand - Aotearoa's technology news network

Creative Technologies stories

Thanks to computers, humanity opened the door to an infinite world of creation and innovation. Creative Technologies encompasses a wide range of technologies related to computing and design, such as digital product design, digital content creation, advertising, as well as virtual reality.

With Creative Technologies, ways of publishing content through the capabilities of software and engine enable enhanced creative output. Brands use Creative Technologies in many applications, such as advertising, portfolio management and innovations.
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Industry experts predict major transformation by 2025
Last week
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data analytics
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martech
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cdp
Experts predict a major shift in marketing and advertising strategies by 2025, driven by customer data and AI advancements, transforming customer experiences.
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Adobe Lightroom named 2024 Mac App of the Year by Apple
Last week
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personal computing devices
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apple
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awards
Adobe Lightroom has been named the 2024 Mac App of the Year by the Apple App Store Awards, recognised for its exceptional design and user experience.
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Hands-on review: Apple's iPhone 16 provides bigger, better experience in every way
Last week
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reviews
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digital entertainment
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cleantech
Apple's life-changing new iPhone 16 Plus impresses users with its beautiful 6.7-inch display and standout battery life.
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Canto launches platform to aid in digital asset management
Last week
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digital transformation
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cx
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martech
Canto has launched Canto PIM, a platform aiming to simplify digital asset and product data management for brands amidst rising content demands.
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Philips launches ScreenShare for wireless content sharing
Last week
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edutech
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personal computing devices
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byod
PPDS has launched Philips ScreenShare, a new software solution enabling seamless wireless content sharing in educational and corporate spaces.
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Adobe Express becomes default editor in Box platform
Last week
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martech
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hcm
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risk & compliance
Box and Adobe have partnered to integrate Adobe Express as the default image editor within Box, enhancing digital media management for enterprises.
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Adobe unveils trends shaping creativity with AI insights
This month
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martech
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genai
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ai
Adobe has unveiled its 2025 Creative Trends Forecast, spotlighting four vital trends reshaping the dynamic landscape of the creative industry.
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AZK Media appoints Jenkin as Senior Content and Communications Manager
This month
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data analytics
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ai
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content creation
AZK Media has appointed Michael Jenkin as Senior Content and Communications Manager to enhance its PR services in the growing technology sector.
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Turtl unveils AI tools to transform content creation
This month
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martech
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personalisation
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cdp
Turtl has launched a suite of AI-driven features in London to enhance content creation, aiming to improve engagement and streamline production.
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Adobe names Lara Balazs as new chief marketing officer
This month
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martech
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partner programmes
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payment technologies
Adobe has appointed Lara Balazs as its new Chief Marketing Officer, tasked with enhancing global marketing strategies under CEO Shantanu Narayen.
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Game review: Snow Bros. Wonderland (Nintendo Switch)
This month
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gaming
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reviews
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digital entertainment
The nostalgic sequel Snow Bros. Wonderland offers captivating 3D gameplay and cooperative action, but suffers from outdated graphics and jumping puzzles.
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Hands-on review: Logitech MX Creative Console
Last month
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martech
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reviews
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cleantech
Logitech's MX Creative Console promises to enhance creativity and streamline workflows for professionals with its customisable features.
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Majority of marketers dissatisfied with current CMS tools
Last month
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ecm
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martech
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partner programmes
Research by Storyblok reveals 93% of marketers and developers dissatisfied with their CMS, citing integration shortcomings and outdated content as key issues.
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Game review: Dragon Quest III 2D Remake (Xbox Series X)
Last month
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gaming
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reviews
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digital entertainment
Square Enix has launched Dragon Quest III 2D Remake, enhancing visuals for modern consoles while retaining classic gameplay elements and a £95 price tag.
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Brits prioritise practical gifts with Christmas spending
Last month
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ecommerce
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digital engagement
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christmas
A recent ShipStation survey reveals UK consumers are shifting towards practical gifts for Christmas, with younger generations prioritising immediate utility.
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Optimizely unveils new AI agents for marketing workflows
Last month
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martech
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cdp
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ai agents
Optimizely has launched new AI agents within its Opal assistant to revolutionise marketing workflows, enhancing productivity and creativity for teams.
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Free digital skills courses for young people in Wales
Last month
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edutech
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it training
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digital transformation
A new initiative by The King's Trust, the Open University in Wales, and the Institute of Coding aims to bridge the digital skills gap with free courses for 16 to 30-year-olds.
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Australian investment in digital design tools surges 63%
Last month
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digital transformation
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telstra
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atlassian
Australian companies have seen a remarkable 63% rise in digital design tool spending over five years, surpassing the APAC average of 46%.
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Transforming the classroom with collaboration technology
Last month
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ai
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video conferencing
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ml
Jason MacBride explores how innovative collaboration tech is reshaping hybrid learning in Australian education, enhancing student engagement and accessibility.
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Mys Tyler launches portal linking brands with creators
Last month
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content creation
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creative technologies
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creators
Mys Tyler has launched a brand portal, connecting fashion labels with creators for affordable access to diverse user-generated content across multiple regions.