TechDay New Zealand - Aotearoa's technology news network

Customer Loyalty stories

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How to prevent brand erosion by your accounts team
Today
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cx
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predictive analytics
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customer loyalty
Effective accounts management not only collects debts but solidifies your brand's reputation, turning payment struggles into loyalty-building experiences.
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Nextiva survey reveals CX's growing importance for revenue
Today
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cx
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ai
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report
A recent survey reveals a pivotal shift in customer experience's significance, with 96% of CX leaders reporting corporate recognition as a revenue driver.
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Amazon & Temu rivalry heats up in Australian eCommerce
Last week
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digital transformation
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cx
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martech
Pattern's 2025 eCommerce forecast reveals Australia's online retail landscape will undergo major transformations, driven by Amazon's new budget-friendly store and social commerce trends.
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Gen Z to boost UK January sales with GBP £2.5 billion spend
This month
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cx
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martech
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personalisation
Gen Z consumers in the UK are set to spend GBP £2.5 billion during January sales, highlighting the need for brands to focus on personalisation and customer loyalty.
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Eight hospitality tech trends transforming pubs in 2025
This month
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surveillance
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data analytics
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digital transformation
As pubs brace for 2025, eight key technology trends are set to revolutionise operations, optimising efficiency and enhancing customer experiences.
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UK retailers brace for surge in January returns frenzy
This month
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cx
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martech
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customer loyalty
As 'National Returns Day' approaches, Evri predicts four million gifts will be returned this January, highlighting a growing trend in UK retail returns valued at GBP £27 billion annually.
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Vietnam launches first blockchain loyalty programme
This month
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cx
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blockchain
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martech
SmartOSC and Avalanche are launching Vietnam's first blockchain-based loyalty programme, set to revolutionise customer engagement across the APAC region.
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Consumers feel exploited by brands' dynamic pricing
This month
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cx
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martech
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inflation
A Gartner survey reveals that 68% of US consumers feel exploited by dynamic pricing, with many preferring brands that offer consistent prices.
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Twilio predicts Australian 2025 customer experience trends
Last month
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cx
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martech
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ai agents
Twilio predicts a challenging future for brands in Australia, with consumer trust projected to plummet, impacting loyalty strategies and customer relationships.
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Marqeta predicts hyper-personalisation in fintech by 2025
Last month
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fintech
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cx
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martech
Marqeta's leaders predict fintech in 2025 will focus on hyper-personalisation, digitalisation, and proactive compliance to meet evolving consumer demands.
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AI innovations to transform customer experience by 2025
Last month
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cx
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martech
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personalisation
Matthias Goehler of Zendesk forecasts that by 2025, enterprises will require stringent AI governance amid a 250% surge in shadow AI usage.
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Tradebyte predicts challenges & strategies for 2025
Last month
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cx
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martech
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commerce systems
Tradebyte forecasts a dynamic future for eCommerce in 2025, highlighting challenges from potential U.S. protectionism and the need for European brands to adapt.
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Loyalty, CTV, ‘brandformance’: Three martech trends in 2025
Last month
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cx
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martech
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digital marketing
As more and more platforms come online and the market continues to evolve, streaming services will have their 'golden age' with advertisers.
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7 Strategies for Asian SMBs to Unlock International Growth This Holiday Shopping Season
Last month
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data analytics
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cx
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martech
As the holiday shopping season approaches, Asian SMBs are urged to adopt seven strategies to unlock international growth and capture global market demand.
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Retail & eCommerce trends in 2025: AI & loyalty focus
Last month
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digital transformation
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cx
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martech
Jamie Cairns of Fluent Commerce anticipates that 2025 will see a surge in AI utilisation and a stronger focus on customer loyalty in retail.
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Black Friday evolves into key November event in Australia
Last month
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cx
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martech
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inflation
Australia's Black Friday has transformed into 'Black November', with a 15% increase in spending, reflecting a shift in consumer habits and enhanced retail strategies.
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Zendesk appoints Mitch Young to lead Asia Pacific growth
Last month
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fintech
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cx
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martech
Zendesk has appointed Mitch Young as Senior Vice President for Asia Pacific, tasked with driving the company's growth in key markets like Australia and India.
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Australian retail growth modest as sector faces challenges
Last month
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cx
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martech
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cleantech
Retail turnover in Australia grows by 0.6% to $36.7 billion in October, but challenges persist as consumers prioritise essential over discretionary spending.
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Amperity unveils AI-driven Customer Data Cloud platform
Last month
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data analytics
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cx
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martech
Amperity has launched its AI-driven Customer Data Cloud to enhance customer data management, aiming to transform vast data volumes into valuable business insights.
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How retail businesses can build loyalty this festive season despite financial constraints
Last month
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cx
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martech
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data privacy
As the festive season approaches, retailers must adapt to financial pressures by leveraging digital loyalty solutions to attract and retain value-seeking customers.