Data integration stories

Titan OS partners with Vestel to power smart TVs for UK retailer Currys and launches tools to boost ad performance measurement on connected TV devices.

Oracle Red Bull Racing is adopting Oracle Fusion Cloud Applications to enhance finance, HR and customer operations, boosting efficiency under F1’s strict cost cap.

Over half of UK consumers feel brands lack personal touch, risking loyalty as marketers struggle to leverage real-time data for tailored experiences, says SAP Emarsys.

Australian ag-tech firm Ruminati updates its emissions platform to help advisors support agricultural producers with new sustainability compliance and reporting needs.

Siren has adopted the ISO-standard GQL to enhance graph search, boosting efficiency and depth in investigations for law enforcement and intelligence agencies.

UniSuper has appointed BNP Paribas to deliver its Data PRISM360 solution, enhancing data management for AUD $149bn across 650,000 members in Australia.

Sumsub and Data Zoo have partnered to deliver enhanced global fraud prevention and compliance solutions for financial institutions across 170+ jurisdictions.

Tray.ai launches Merlin Agent Builder 2.0, enhancing enterprise AI with smarter data, session memory, multi-LLM support, and seamless omnichannel deployment.

Salesforce unveils Agentforce 3, enhancing control and visibility for enterprises to efficiently scale AI agents across operations amid rising global adoption.

Retail leadership is transforming through integrated systems that unify data, enabling real-time planning, AI-driven decisions and cross-functional collaboration.

Avoid three common pitfalls when using AI for customer experience: integrate with your systems, avoid costly overhauls, and balance speed with strategy for best results.

Recent mergers in MarTech signal the end of standalone CDPs, as companies focus on unified customer data platforms for seamless experiences.

Targa Telematics partners with Volvo Cars to integrate real-time vehicle data across Europe, enhancing fleet management without aftermarket installations.

Safe Software expands to the UK and Ireland, opening new centres to enhance European customer support and target USD $250m revenue by 2028.

Sagacity has partnered with Databricks to offer instant access to the UK’s largest permissioned consumer datasets for AI and personalisation projects.

AI and automation boost retail analysts' roles and job satisfaction, but outdated data methods still hinder full benefits, says new Alteryx report.

NiCE teams up with Snowflake to enable secure, AI-driven sharing and automation of customer data, enhancing efficiency and personalisation across enterprises.

IDeaS and SORASO join forces to integrate revenue management tech for over 1,000 hotels, boosting profits and efficiency across Southeast Asia.

Sun World teams up with Semarchy to centralise global data, boosting efficiency and customer insight in its fruit breeding and licensing operations.

Fivetran has been named Databricks' 2025 Data Integration Partner of the Year, reflecting a 40% rise in joint customers using their combined data solutions.