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Digital Advertising stories

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Maplin’s AI-powered ad strategy fuels 17% profit surge online
Last week
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Maplin’s AI-driven ad strategy has powered a 17% profit rise and 14.2% revenue growth, outpacing UK online retail averages significantly in the past year.
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Kleinanzeigen launches retail media network powered by Kevel
Last week
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digital marketing
Kleinanzeigen has launched a new retail media network using Kevel’s API platform, enhancing ad targeting for its 700m monthly German users.
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Silverpush unveils AI tool for brand safety on TikTok ads
This month
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Silverpush launches AI-powered Silverpush Mirrors for TikTok, enhancing brand safety and campaign optimisation for advertisers on the platform.
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Yahoo DSP expands Media Tonic partnership to support Victoria
This month
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digital marketing
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digital media
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digital advertising
Yahoo DSP has expanded its partnership with Media Tonic to support independent media agencies in Victoria, enhancing digital media services and sales coverage.
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Adobe unveils Express for Ads to help small businesses create & track ads
This month
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Adobe launches Express for Ads, helping small businesses create, publish, and track ads across Google, Meta, LinkedIn, TikTok, and soon Amazon platforms.
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Australian marketers boost budgets as commerce media reshapes ads
This month
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digital marketing
Australian marketers are boosting budgets for commerce media, which now makes up 30% of spend as brands shift to personalised, integrated shopping experiences.
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Dentsu integrates eye-tracking data for media planning
This month
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retailtech
Dentsu has integrated in-store eye-tracking data from Co-op Media Network into its tool, enhancing media planning with real-world retail attention insights.
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Taboola launches Predictive Audiences to boost ad targeting
This month
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Taboola has unveiled Predictive Audiences, an AI-powered tool on its Realize platform to boost ad targeting and improve conversion rates for advertisers.
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MiQ unveils Sigma AI platform to unify programmatic advertising
This month
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MiQ has launched Sigma, an AI-driven platform uniting over 300 data feeds to streamline and optimise programmatic advertising globally.
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YouTube drives trust, eCommerce growth in Southeast Asia
This month
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digital transformation
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commerce systems
YouTube reaches 290 million in Southeast Asia, driving trust in creators and quadrupling video commerce’s share of regional eCommerce GMV to 20%.
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Taboola’s Predictive Audiences boost conversions & ROI for advertisers
This month
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data analytics
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martech
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ai
Taboola’s new Predictive Audiences tool boosts advertiser ROI by up to 270%, using AI to target high-converting users across its network.
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Video & influencer strategies seen as key for B2B marketers
This month
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cx
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digital entertainment
LinkedIn research reveals Asia-Pacific B2B marketers prioritise video and influencer strategies to capture attention amid growing campaign challenges.
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Moloco & Xiaomi join forces to boost global ad targeting
This month
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Moloco partners with Xiaomi to enhance ad targeting across its 702 million global users, boosting monetisation and campaign effectiveness internationally.
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Amazon Ads launches 'Make Media Magic' campaign in Australia
This month
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digital marketing
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digital advertising
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multichannel marketing
Amazon Ads has launched the Make Media Magic campaign in Australia, targeting marketers with fresh tools to boost creativity and campaign impact.
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YouTube marks 20 years as top platform for influencer spend
Last month
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digital marketing
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instagram
YouTube, marking 20 years, remains the top platform for influencer spend with 2.476 billion users and highest EMV returns in 2025 projections.
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Australian digital video ads lead APAC in engagement, but risks remain
Last month
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digital entertainment
Australia leads APAC with top digital video ad engagement but faces rising ad fraud and brand safety risks, says Integral Ad Science report.
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Adobe launches Real-Time CDP Collaboration in Australia, NZ
Last month
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data privacy
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Adobe has launched its Real-Time CDP Collaboration platform in Australia and New Zealand, partnering with major publishers to enhance data-driven advertising securely.
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StackAdapt, Samba TV team up to advance CTV in Australia
Last month
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digital marketing
StackAdapt has expanded its Samba TV partnership to enhance connected TV targeting and measurement for advertisers in Australia’s growing CTV market.
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Nexxen unveils AI assistant to speed up campaign planning
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Nexxen launches nexAI assistant, using generative AI to transform campaign planning by swiftly converting consumer data into actionable strategies.
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Wildstone expands Australian team amid digital billboard growth
Last month
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Wildstone expands its Australian team to six, hiring three senior roles as it accelerates billboard portfolio growth and digitisation across the country.