Digital Advertising stories - Page 5
Adobe Advertising Cloud announces new mobile app, digital audio capabilities
Thu, 26th Oct 2017
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digital signage
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martech
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adobe
Adobe Advertising Cloud launches first mobile app for cross-channel campaign management, expanding capabilities to include automated digital audio ad buying.
Blockchain startup BitClave wants to change the search engine game
Thu, 31st Aug 2017
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digital signage
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blockchain
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digital advertising
By removing the middlemen in the digital advertising ecosystem like Google, BitClave gives users control over their data.
Gamers, forget your enemies because burgers are now targeting you
Fri, 18th Aug 2017
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gaming
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digital entertainment
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xbox
After going on a rampage and massacring hordes of zombies from the comfort of your couch, the thing you want most is some greasy takeaway food right?.
Kiwi digital agency roars at Cannes Lions
Mon, 26th Jun 2017
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resn
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digital advertising
The winning campaign for the email marketing service MailChimp consisted of nine digital experiences, from interactive music videos to whale synthesis.
New year, new you? How to get your business in the spotlight
Wed, 25th Jan 2017
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martech
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digital marketing
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advertising
If your resolution was to get your business in the spotlight and top of mind amongst a relevant audience, there’s hope for you yet.
Pure SEO helping businesses climb the ladder of search results
Tue, 17th Jan 2017
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martech
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google
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digital marketing
Search engines. A crucial feature of the modern era – fail to master their ins and outs and you essentially fail to do business. Here's a solution.
Salesforce is 'empowering marketers' with new Krux innovations
Tue, 10th Jan 2017
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data analytics
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martech
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cdp
Salesforce unveils new innovations to its Marketing Cloud after acquiring leading data management platform Krux.
Waikato big data firm connects Kiwi businesses to China
Tue, 13th Dec 2016
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data analytics
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martech
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planning
A Waikato business is fusing big data and advertising to offer Kiwi businesses a way to interact with Chinese immigrants in both English and Chinese.
2016 sees TechDay double in size – our highlights for the year
Mon, 21st Nov 2016
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martech
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digital marketing
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techday
We got a full head of steam up following the digital-only decision last year, and we certainly haven’t slowed that train of growth in 2016.
Invite us to your party and we'll publish a story #PartyWatch
Fri, 18th Nov 2016
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martech
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digital marketing
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techday
TechDay's #PartyWatch offers free festive publicity; simply share your Christmas bash invites and tales with us!.
Survey finds publishers better than non-publishers on every measure of ad effectiveness
Thu, 13th Oct 2016
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digital marketing
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techday
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digital advertising
A recent survey has made it clear – digital ads on publishers’ websites get more attention from readers and have a bigger impact on brand lift.
Facebook goes “video first” in search of TV ad dollars
Wed, 10th Aug 2016
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facebook
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ovum
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digital advertising
Facebook's move towards video poses challenges and opportunities for the social media giant in terms of generating revenue.
Young Kiwis leading the way online
Fri, 4th Mar 2016
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digital entertainment
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netflix
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nielsen
NZ's youth pioneer digital trends, with research showing Gen Y favours online streaming and engages more with digital ads.
Second digital revolution to bring $4.8 trillion spend
Thu, 15th Oct 2015
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data analytics
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ai
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personal computing devices
A second digital revolution will bring $4.8 trillion in spend by 2025, but which tech providers will become digital enablers and reap the benefits?.
Microsoft listens to partner feedback… and responds
Thu, 28th Nov 2013
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microsoft
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cloud services
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digital advertising
Recently, Microsoft made a decision to modify the release timeline for partner program changes, in a bid to reflect a simpler, more measured approach.
Google NZ workers keep pace as online ad sales grow
Wed, 8th May 2013
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digital entertainment
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google
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tv
Search giant stacked on workers last year to keep pace with an online advertising market that's growing at the expense of newspapers and television.
Fastest growing online jobs in 2012
Thu, 31st Jan 2013
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hyperscale
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public cloud
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microsoft
Website hosting leads online job growth at 3300%, with AWS seeing a 466% rise. Apple jobs decline amid 'app-fatigue' while Android gains 7%.
Online ad spend continues to grow
Tue, 29th Nov 2011
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advertising
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digital advertising
NZ's online ad spend surges to $88.74m in Q3, up 26.5% from 2010, amid growing web use. Annual spend may hit $400m by 2013, says IABNZ.
Kiwis embrace online advertising
Tue, 17th May 2011
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advertising
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digital advertising
New Zealand's online ad spend skyrockets, with a 20% increase in Q1, reaching $68.12m. Kiwis show a growing preference for video ads.