Digital Channels stories

Surge in spam and nuisance communications, particularly via email and digital platforms, revealed in latest Freedom of Information data from the ICO, raising concerns about consumer trust erosion.

Yahoo Advertising ventures into the Connected TV space with Yahoo Identity Solutions, offering advertiser-empowering tools for omnichannel campaign measurability in Australia and Singapore.

New Zealand's largest online auction site, Trade Me, has improved campaign performance by 20% using AI predictive models and tools to optimise personalisation.

Businesses are advised to combine journey mapping, EQ and AI to enhance their digital customer experience strategies.

Amidst a creativity crunch in APAC, brands are capitalising on data-driven insights to produce personalised video ads, aiming to stay ahead in a rapidly evolving digital landscape.

Sportradar debuts FanID, an industry-first data clean room marketing solution, to enhance fan engagement amid phase-out of third-party cookies.

Storyblok survey shares festive buying behaviours, revealing brand websites hold most trust, while AI and influencers fall out of favour.

New Zealand's most financially unstable populations reported as least likely to utilise digital channels for government support.

Kyndryl forges global alliance with Dynatrace to amplify its business insights offering, enhancing customers' outcomes.

VIOOH and Yahoo Advertising partner to explore the role and benefits of prDOOH in enriching multi-channel marketing campaigns.

Kore.ai's Voice Gateway for Genesys Cloud CX is now available on the Genesys AppFoundry, enhancing customer and employee experiences in contact centres.

The data streaming provider will help more companies build real-time applications faster at lower costs through a deeper partnership with Google Cloud.

Storyblok has announced that the US is its fastest-growing market worldwide as it prepares to launch a dedicated UK and US entity.

Cloud-native New-Scale SIEM and advanced threat detection, investigation and response (TDIR) capabilities are available to more ANZ organisations.

Verint enterprise experience management consolidates customer listening posts and unifies unstructured data across the enterprise.

There’s been a surge in momentum for Quadient’s finance tools, with new customers for these making up almost a third of the company's new software customers.

Isentia, provider of media intelligence, has appointed Raushida Vasaiwala as Sales Vice President for APAC to expand its product offering.

Jo Olivia Lee appointed as chief operating officer. She will oversee app development and operations for Singapore and Lendor Thailand.

B2B buyers are more likely to purchase from vendors that offer digital self-serve channels, quick responses, and transparent pricing, says PROS.

Australians prefer dealing with the government by phone or in person, but younger citizens are more open to online engagement, according to a survey by Unisys.

Kiwi retailers missing out on one third of $2.68 billion spend.

TVNZ partnership signed for high definition personal video recorder and free channels.

An ad campaign about building a restaurant in a tree north<br />of Auckland has won a Webby, the internet equivalent of an Oscar.