Digital Media Stories

Kiwi Stories

Digital Media stories

IAB New Zealand launches Wellington industry council

The new body gives Wellington's government-heavy digital ad market a formal voice in IAB New Zealand's national standards and privacy work.

By Joseph Gabriel Lagonsin • 4 min read • Last week

Global Stories

Digital Media stories

Digital Transformation

Grasp launches Loop to cut digital ad setup errors

Manual campaign hand-offs have left advertisers exposed to costly setup errors as Grasp's new Loop links planning tools directly to ad platforms.

By Joseph Gabriel Lagonsin • 4 min read • 4 days ago

Generative AI

Shirofune adds ChatGPT Ads to its campaign platform

Marketers can now test AI-driven ad placements without adding a separate workflow, as the platform folds ChatGPT Ads into unified campaign management.

By Sofiah Nichole Salivio • 4 min read • 6 days ago

Generative AI

Google search traffic shifts towards big publishers

Smaller publishers are losing visibility as search referrals are increasingly captured by established brands, according to a study of 44 US sites.

By Sofiah Nichole Salivio • 3 min read • Last week

Marketing

Amplified launches AttentionAI to predict ad attention

Advertisers could cut wasted spend as the new tool predicts attention before budgets are committed, using data from 2 million people.

By Joseph Gabriel Lagonsin • 4 min read • Last month

Digital Transformation

Dell Technologies: Hollywood director exposes duality of AI

Hollywood fears over AI are surfacing as Taika Waititi says the technology speeds up mediocre work and is already displacing artists.

By Donovan Jackson • 7 min read • Last month

Software-as-a-Service

Koddi partners Wolt Ads on German programmatic launch

Brands and agencies in Germany can now buy Wolt's app-based commerce ads programmatically, as Koddi expands beyond travel into retail media.

By Sofiah Nichole Salivio • 4 min read • Last month

Software-as-a-Service

Google adds AI agents and mobile apps to creative Flow tools

Creators can now edit songs section by section and build custom workflows as Google widens its AI production tools to mobile devices worldwide.

By Mark Tarre • 4 min read • Last month

eCommerce

Retail MediaX honours Europe's top campaign winners

More than 1,000 industry figures gathered in London as the 2026 awards highlighted retail media's growing commercial clout across Europe.

By Sean Mitchell • 4 min read • Last month

Expedia

Expedia moves ad business under chief marketing officer

Expedia is aiming to boost revenue from ad sales as travel platforms race to turn booking data and loyalty schemes into media businesses.

By Sofiah Nichole Salivio • 3 min read • Last month

Artificial Intelligence

Taboola research shows demand for agentic AI tools

Four in five advertisers would shift spend to the open web if agentic AI tools matched search and social performance, Taboola's survey found.

By Sean Mitchell • 4 min read • Last month

Digital Signage

VIOOH & VENDO Media expand programmatic Canada reach

Advertisers can now book roadside digital billboards in more than 125 Canadian markets through VIOOH's expanded deal with VENDO Media.

By Sean Mitchell • 3 min read • Last month

Data Protection

WD highlights range of hard drives for consumers & businesses

The 52TB desktop RAID unit targets editors and studios needing faster, high-capacity storage for 4K, 8K and virtual reality projects.

By Sean Mitchell • 4 min read • Last month

Software-as-a-Service

Flora launches on-canvas tools & dollar usage pools

Creative teams may spend less time shuttling files between apps as Flora adds 21 on-canvas editing tools and switches to dollar-based billing.

By Sofiah Nichole Salivio • 4 min read • Last month

Stories from Other Regions

Digital Media stories

Artificial Intelligence

Different Minds names founding partners for launch

Support for neurodiverse talent in ad tech is set to intensify as Different Minds prepares to launch with backing from three industry partners.

By Mark Tarre • 4 min read • 5 days ago

Wearables

Australians turn to AI as trust gap widens, study finds

Adoption has surged to 17.4 million users, even as most Australians remain uneasy about tech firms' data use and ad-funded answers.

By Mark Tarre • 5 min read • 5 days ago

Digital Media

World Cup final half-time show set to shake up ads

Advertisers may need to rethink World Cup final campaigns as a Super Bowl-style show could draw casual viewers and lengthen the break.

By Joseph Gabriel Lagonsin • 5 min read • Last month

Unified Communications

Why Australian eCommerce stores are losing revenue to competitors with weaker products but stronger backlinks

Lower organic visibility is sending Australian eCommerce shoppers to pricier rivals, as Google rewards authority from credible backlinks over product quality.

By Dominic Vivarini • 5 min read • Last month