Engagement stories

MoEngage unveils a suite of tools for Australian marketers to enhance cross-channel engagement during the festive season, boosting personalised customer experiences.

Amber Technology will showcase innovative audiovisual solutions at the Audiovisual & Education Technology Management Conference 2024 in Adelaide from 18-21 November.

Anchora has secured its position as the first agency in the Asia-Pacific to achieve Adobe Journey Optimiser Specialisation, enhancing client marketing success.

As Cyber Awareness Month highlights ongoing risks, experts urge businesses to adopt stronger cybersecurity measures and improve employee training to combat evolving threats.

WorkBuzz has acquired Agenda Consulting to enhance engagement services for global not-for-profits, combining expertise to support employee and volunteer experiences.

eCommerce brands are urged to rethink their reliance on Black Friday and Cyber Monday, adopting a year-round strategy to foster customer loyalty and sustainable growth.

SAP Emarsys reveals changing Aussie consumer behaviours, with 41% of Gen Z ditching brands from boredom and 65% swayed by rising costs.

Research reveals a critical 51% gap between cyber risk owners and employees' AI policy awareness, endangering UK businesses' cyber resilience.

Montu tops LinkedIn's 2024 Top Startups Australia list, leading a diverse range of fast-growing firms including Eucalyptus and Vow, noted for innovation in telehealth and food biotech.

Consumers increasingly blend online, offline, and social media shopping platforms. A report by Locus and Coresight highlights 65.8% utilising multiple touchpoints.

New Datacom research reveals that 70% of Australians would increase their confidence in local councils through tech investments, yet only 37% see councils as tech-savvy.

Salesforce has released new AI-driven features in Marketing Cloud to bolster customer engagement, boost team productivity, and streamline campaigns with advanced automation.

A Workhuman survey reveals 36% of UK employees are faking productivity due to an always-on culture, highlighting the need for better work-life balance.

Brightcove unveils AI Suite to revolutionise video technology with AI-powered tools for content creation, management, engagement, and cost efficiency.

Gallagher Security launches its innovative Virtual Classroom in Asia, enhancing technician training with cloud-based solutions.

Loop revolutionises post-purchase experience with free Order Tracking feature, enabling brands to engage customers through custom tracking pages, boosting sales and reducing support queries.

Infinite Reality partners with Google Cloud in a five-year deal to innovate and scale immersive digital experiences using AI, tech infrastructures, and 3D web solutions.

Zendesk ANZ launches Relay to help businesses send proactive, personalised messages via WhatsApp and SMS, enhancing customer service and boosting sales.

Zoom has launched the open beta of smart name tags, an AI-driven feature in Zoom Rooms, to boost inclusivity and engagement in hybrid meetings.

Global shopping app installs surged 61% YoY in H1 2024, far exceeding other verticals. Key drivers include retail media networks and mobile wallets, says Adjust.