Fan Experience stories

Orlando Magic expand SAS AI partnership to personalise fan experience
Last week
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gaming
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data analytics
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cx
SAS expands partnership with Orlando Magic to harness AI and data analytics, enhancing live game and digital fan experiences via personalisation and dynamic pricing.

Adobe & NFL expand partnership to boost fan engagement with AI
Last week
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digital transformation
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martech
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adobe
Adobe expands partnership with the NFL as Official Partner, using AI and creative tech to personalise fan experiences for the 2025 NFL Draft and season.

Amitabh Bachchan & Ganguly debut as AI holograms in India
Last month
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digital transformation
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cx
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martech
Proto unveils interactive AI holograms of Amitabh Bachchan and Sourav Ganguly in India, enhancing fan engagement and banking experiences.

NFL partners with NetApp to enhance data management
Last month
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data analytics
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ai
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netapp
The NFL has announced a partnership with NetApp as its Official Intelligent Data Infrastructure partner, aiming to enhance operations and fan experiences globally.

LG partners with Red Sox for major Fenway Park display upgrade
Last month
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digital signage
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martech
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digital entertainment
LG Electronics has partnered with the Boston Red Sox to upgrade Fenway Park's displays, enhancing the fan experience with advanced LED technology.

Cricket Australia unveils AI feature for live match insights
Wed, 12th Feb 2025
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martech
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personalisation
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cdp
Cricket Australia has introduced an AI-powered feature in its Live app, enhancing real-time match insights for fans during the Women's Ashes at the MCG.

Ericsson partners with SailGP for 5G-enhanced sail races
Fri, 31st Jan 2025
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data analytics
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iot
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ericsson
Ericsson partners with SailGP to implement 5G connectivity for F50 catamarans, enhancing race operations and fan experiences ahead of the 2025 season.

AC Milan enhances fan experience & performance with tech
Wed, 30th Oct 2024
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storage
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digital transformation
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pure storage
AC Milan has upgraded its IT infrastructure with Pure Storage, enhancing fan engagement and team performance through cutting-edge technology.

NTT DATA to innovate fan experience at the 152nd Open at Royal Troon
Thu, 11th Jul 2024
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uc
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network infrastructure
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data analytics
NTT DATA aims to revolutionise the fan experience at the 152nd Open Championship with digital twin tech, AI-driven insights, and a private 5G network.

Chatloop becomes experiences partner for Co-op Live arena
Fri, 21st Jun 2024
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personal computing devices
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apple
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interactive
Chatloop has become the official shared experiences partner for Co-op Live, leveraging its technology to enhance live event interactions in the UK.

Everton partners with HPE Aruba for new stadium's network infrastructure
Thu, 20th Jun 2024
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wireless networks
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wifi
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connectivity
Everton Football Club partners with HPE Aruba Networking for cutting-edge infrastructure at new 52,888-seat stadium, ensuring unmatched connectivity and fan experience.

NTT revolutionises fan experience at Indianapolis 500 with AI
Mon, 27th May 2024
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ai
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ntt data
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ntt
NTT enhances fan experience at Indianapolis 500 with AI innovations, including the Race Like the Pros simulator and Smart Venue technology for seamless event management.

Infosys extends digital innovation partnership with ATP Tour until 2026
Mon, 25th Mar 2024
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data analytics
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ai
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bi
Infosys renews digital innovation partnership with ATP Tour until 2026, leveraging AI, data analytics and cloud technologies to enhance fan and player experiences in tennis.

Bedford Blues partner with Crowd Angel to boost fan safety
Fri, 22nd Mar 2024
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risk & compliance
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collaboration
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messaging
Bedford Blues Rugby Club collaborates with Crowd Angel deploying situational messaging technology to enhance fan safety at Goldington Road during the 2024/25 season.

An opportunity for unforgettable fan experiences in Australia
Tue, 19th Mar 2024
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wireless networks
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social media
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wifi
Emerging digital technologies and connectivity hold potential to revolutionise fan experiences and generate new revenue streams for venue owners in Australia.

Australian Grand Prix uses CENNZnet blockchain for fan experience
Tue, 16th Aug 2022
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blockchain
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cryptocurrency
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centrality
CENNZnet was employed by Power'd Digital to deliver the Formula 1 Heineken Australian Grand Prix's 2022 AusGP Access program.