TechDay New Zealand - Aotearoa's technology news network

Kiwi Stories

Firefly Studios stories

Global Stories

Firefly Studios stories

Adobe adds conversational AI tools to Photoshop, Firefly
Marketing Technologies

Adobe adds conversational AI tools to Photoshop, Firefly

Adobe is baking chat-style AI assistants into Photoshop and Firefly, letting users edit and generate images simply by describing changes.

By Joseph Gabriel Lagonsin • 3 min read • Wed, 11th Mar 2026
Adobe partners with Runway to power pro AI video tools
Software-as-a-Service

Adobe partners with Runway to power pro AI video tools

Adobe strikes multi-year deal with Runway to bring its latest Gen-4.5 generative video model and pro AI tools into Firefly and Creative Cloud.

By Sean Mitchell • 4 min read • Fri, 19th Dec 2025
Adobe adds dedicated YouTube Shorts tools to Premiere
Marketing Technologies

Adobe adds dedicated YouTube Shorts tools to Premiere

Adobe has built a dedicated YouTube Shorts workspace into Premiere mobile, letting creators edit vertical clips and upload directly in-app.

By Sean Mitchell • 4 min read • Sat, 13th Dec 2025
Adobe adds Gemini 3 Nano Banana Pro AI to Firefly & Photoshop
Marketing Technologies

Adobe adds Gemini 3 Nano Banana Pro AI to Firefly & Photoshop

Adobe integrates Google's Gemini 3 Nano Banana Pro AI into Firefly and Photoshop, offering Creative Cloud users enhanced image generation and editing options.

By Sean Mitchell • 3 min read • Fri, 21st Nov 2025
Exclusive: Bosch on blending AI with human creativity
Digital Transformation

Exclusive: Bosch on blending AI with human creativity

Bosch blends AI with human creativity under Sebastian Schwartze, transforming marketing, design, and innovation across the company while stressing care and ethics.

By Sean Mitchell • 6 min read • Thu, 30th Oct 2025
Exclusive: Adobe's Firefly is to reshape creative pipelines
Marketing Technologies

Exclusive: Adobe's Firefly is to reshape creative pipelines

Adobe's Firefly aims to transform content creation by automating workflows, helping brands personalise and scale visual content rapidly across channels.

By Sean Mitchell • 5 min read • Thu, 30th Oct 2025
Firefly's journey from $100 to the Deloitte Fast 50 in just four years
Marketing Technologies

Firefly's journey from $100 to the Deloitte Fast 50 in just four years

With just NZD $100 and an Auckland bedroom, Firefly soared to the Deloitte Fast 50, achieving a near-NZD $2 million turnover and 254% growth annually.

By Sara Barker • 2 min read • Mon, 14th Jan 2019
Armageddon 2017 roundup: The best and worst moments from the show
Gaming

Armageddon 2017 roundup: The best and worst moments from the show

Auckland Armageddon 2017 dazzled with star-studded guests like Nathan Fillion and Jessica Nigri, but rainy weather and sparse stalls clouded the excitement.

By Jacques-Pierre (JP) Dumas • 4 min read • Tue, 24th Oct 2017
Firefly named finalist in two Westpac Business Awards categories
Marketing Technologies

Firefly named finalist in two Westpac Business Awards categories

The digital marketing agency was named a finalist in the Best Emerging Business and Excellence in Marketing categories.

By Kai Ping Lew • 2 min read • Fri, 25th Aug 2017
Original Stronhold developers to release Stronghold Crusader 2
Gaming

Original Stronhold developers to release Stronghold Crusader 2

Stronghold Crusader 2 is the long awaited sequel to Stronghold Crusader, a game many consider to be the definitive castle sim.

By David Williams • 2 min read • Thu, 13th Mar 2014

Stories from Other Regions

Firefly Studios stories