Gen Z stories

The way we search has changed - Why haven’t websites?
Today
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digital transformation
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ai
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instagram
The way we search online has transformed significantly, yet websites remain largely unchanged, leading to frustrations for modern users seeking intuitive experiences.

Thales survey reveals declining trust in digital services
Last week
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data protection
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digital transformation
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biometrics
Thales' 2025 Digital Trust Index reveals plummeting consumer trust in digital services, with 82% abandoning brands due to data privacy fears.

Live and Interactive: The tech-driven future of digital storytelling
Last week
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cx
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martech
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transparency
As storytelling evolves in the digital age, brands must adapt to interactive formats like live blogs to engage audiences and foster deeper connections.

Millennials lead UK workplaces in AI tool adoption, study finds
Last week
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freshworks
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millennials
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gen z
A new report reveals UK Millennials are more adept at using AI tools at work than Gen Z, with 74% comfortable compared to 66% of their younger peers.

AI expected to revolutionise Singapore financial services
Last week
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cx
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martech
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personalisation
A new Salesforce report reveals 60% of Singaporean consumers expect greater AI integration in financial services, with millennials leading the optimism.

Salesforce & TripADeal unveil AI-enhanced travel showcase
This month
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cx
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martech
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cdp
A recent YouGov survey reveals that 59% of Australian travellers crave personalised travel experiences, sparking innovation from TripADeal and Salesforce.

AutoVRse launches VR campaign for workplace safety training
This month
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it training
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risk & compliance
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ar, vr & metaverse
AutoVRse launches the #TrainSafeWithVR campaign, harnessing virtual reality to revolutionise workplace safety training in high-risk industries across India.

Indian workers link organisation to productivity, survey says
This month
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devops
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financial systems
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apm
A recent Atlassian survey reveals 94% of Indian knowledge workers link high organisation with productivity, highlighting workplace dynamics and personal task management.

Gen Z shopping trends reveal e-commerce preferences surge
Last month
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cx
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martech
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digital marketing
Sciative Solutions has revealed that 66% of Gen Z prefer online shopping, highlighting the importance of e-commerce, product quality, and customer reviews.

SevenRooms launches text marketing for Aussie hospitality
Last month
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digital transformation
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martech
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cdp
SevenRooms has launched Text Marketing, a service designed to boost engagement for Australian eateries through SMS and WhatsApp, harnessing a 94% open rate.

Over half of Gen Z in UK consider AI vital for work tasks
Last month
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ai
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workplace
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freshworks
New research reveals over half of UK Gen Z workers consider artificial intelligence essential in their roles, with 92% actively using AI in daily tasks.

EY & Microsoft launch AI Skills Passport for students
Last month
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ai
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cleantech
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microsoft
EY and Microsoft have unveiled the AI Skills Passport, a free online course aimed at empowering students aged 16 and above with essential AI skills by 2025.

Gen Z & millennials prioritise quality amid cost crisis
Last month
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cleantech
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cloud services
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sustainability
New research reveals Gen Z and millennials are transforming luxury shopping habits by prioritising quality, sustainability, and secure payments during the cost-of-living crisis.

Gen Z reshapes workforce with pay rise demands & mobility
Last month
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recruitment
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onboarding
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millennials
New research from ELMO Software reveals Gen Z workers are driving workplace change, prioritising pay rises and job stability over traditional loyalties.

HR leaders turn to AI for employee wellbeing focus
Fri, 31st Jan 2025
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digital transformation
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hcm
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ai
Aconso's latest research highlights that 72% of HR leaders are increasingly turning to AI and automation to tackle rising workloads while enhancing employee wellbeing.

Employees fear obsolete skills as training lags behind
Fri, 31st Jan 2025
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millennials
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gen z
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employee retention
A new report reveals 63% of US employees feel their training is inadequate, with Gen Z highlighting urgent needs for faster, engaging skill development.

Aussies wary of friendships with their bosses, survey finds
Thu, 23rd Jan 2025
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transparency
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millennials
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gen z
A recent survey reveals that 70% of Australians prefer keeping professional boundaries, with only 20% describing friendly ties with their bosses.

Gen Z to boost UK January sales with GBP £2.5 billion spend
Mon, 20th Jan 2025
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cx
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martech
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personalisation
Gen Z consumers in the UK are set to spend GBP £2.5 billion during January sales, highlighting the need for brands to focus on personalisation and customer loyalty.

AI & design tools transforming job applications in 2024
Thu, 16th Jan 2025
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ai
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social media
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recruitment
Canva's latest report reveals that 65% of Australian hiring managers expect text-based resumes to vanish in favour of digital applications within five years.

Infosys unveils AI features for Australian Open 2025
Thu, 16th Jan 2025
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digital transformation
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digital entertainment
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genai
Infosys and Tennis Australia unveil innovative AI features for the 2025 Australian Open, enhancing fan interactivity and player insights.