Google AdWords stories
Scammers luring Kiwis in with Google Adwords, social media
Mon, 24th Jul 2023
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email security
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cybersecurity
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google
Scammers are not just calling or emailing Kiwis 'out of the blue' anymore; they are waiting in ambush with highly sophisticated schemes.
Com Com to head to court on Google Ads price fixing
Mon, 16th Aug 2021
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google
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commerce commission
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loan platfom
The Commerce Commission has filed proceedings at the High Court claiming Moola engaged in cartel conduct relating to online advertising on Google Ads.
How to avoid disappointment from SEO 'cowboys'
Wed, 24th Apr 2019
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martech
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google
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online marketing
Businesses that are disappointed with their SEO results may be to blame, says New Zealand marketing agency Insight Online.
Google tips hat to Harmoney for use of AI in marketing
Fri, 10th Aug 2018
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ai
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google
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harmoney
ocal money lending marketplace Harmoney has been dubbed by Google as a standout case study of the powers of artificial intelligence (AI).
Report: Is social media marketing worth the hype?
Mon, 23rd Apr 2018
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data analytics
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martech
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planning
A report from Pure SEO reveals a 31.3% rise in website visits from social media in 2017, yet experts advise a diversified digital marketing approach.
Yellow's bid for the SMB digital marketing dollar
Wed, 29th Feb 2012
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google
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social media
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yellow
Restructuring represents next stage in evolution from directory publisher to 'digital marketing services provider'.
Why search engine marketing is better than TV
Wed, 6th Apr 2011
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google
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yahoo
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bing
TV has traditionally ruled the roost of marketing budgets but the last few years have seen a new challenger emerge.