Google Analytics stories
OVHcloud launches all-in-one data platform for analytics & AI
Last month
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virtualisation
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paas
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data analytics
OVHcloud launches its Data Platform, a cloud service enabling organisations to analyse data with AI while ensuring compliance, cost control, and data sovereignty.
Zendesk appoints Shashi Upadhyay as AI strategy leader
Wed, 11th Dec 2024
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data analytics
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cx
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martech
Zendesk has appointed Shashi Upadhyay as its new President of Product, Engineering, and AI, charged with driving growth in customer and employee services.
Netcore Cloud expands collaboration with Google Cloud AI
Wed, 20th Nov 2024
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data analytics
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cx
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martech
Netcore Cloud has expanded its partnership with Google Cloud to enhance AI-driven customer engagement, aiming to double annual recurring revenue by 2027.
Kingfisher adopts Fivetran to boost data operations
Fri, 11th Oct 2024
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data analytics
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cx
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martech
Kingfisher has chosen Fivetran to optimise its data operations across eight countries, dramatically reducing manual tasks and enhancing customer experience.
Kaspersky detects over 38 billion web trackers in 2024
Tue, 8th Oct 2024
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data analytics
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data privacy
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microsoft
Kaspersky reports over 38 billion instances of web trackers harvesting user data in 2024, averaging one million detections per day.
Rivery expands UK partnerships to boost GenAI-powered data apps
Thu, 19th Sep 2024
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data analytics
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martech
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cdp
Rivery expands its UK partnerships and launches Rivery Copilot, aiming to speed up the creation of GenAI-powered data pipelines by 30 times.
Cloudflare report reveals rising DDoS attacks & API risks
Wed, 26th Jun 2024
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ddos
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data analytics
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application security
Cloudflare's 2024 State of Application Security Report reveals soaring DDoS attacks, exploited zero-day vulnerabilities, and escalating supply chain risks.
AI investment surges among European startups despite challenges
Fri, 14th Jun 2024
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data analytics
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hyperscale
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public cloud
Report reveals 68% of European tech startups are leveraging AI, with investments in emerging technologies like ML and 5G shaping the future landscape.
Databricks launches LakeFlow to streamline data engineering
Fri, 14th Jun 2024
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data analytics
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martech
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rpa
Databricks launches LakeFlow to streamline data engineering with scalable connectors, real-time processing, and automated data pipelines, aiming to democratise data and AI.
Google unveils major AI enhancements at Marketing Live 2024
Thu, 23rd May 2024
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data analytics
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martech
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genai
At Google Marketing Live 2024, major AI advancements promised to revolutionise advertising, including optimised Performance Max campaigns, generative AI image tools, and enhanced media transparency.
VIAVI & Optiva announce tech innovations for Mobile World Congress
Tue, 30th Jan 2024
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uc
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firewalls
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data analytics
VIAVI Solutions and Optiva set to launch pioneering technologies and stimulate regulatory dialogues at the upcoming Mobile World Congress, highlighting a shift towards 6G, AI regulations and fully automated networks.
Amplitude launches analytics platform for UK startups
Mon, 4th Dec 2023
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data analytics
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cx
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martech
Amplitude introduces an affordable, self-serve analytics platform, Plus Plan, specifically designed to help UK startups fuel innovation.
Adobe Champion Frederik Werner joins Nordic marketing data governance platform Accutics
Fri, 17th Mar 2023
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data analytics
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digital marketing
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bi
Frederik Werner, who previously served as a Practice Lead Analytics for DHL, has been appointed as Solution Architect at Nordic platform Accutics.
Seeking stronger customer insights? Start with your eCommerce
Mon, 14th Nov 2022
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crm
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data analytics
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ai
The future of eCommerce lies in customer insights and analytics, with AI tools and integrated platforms leading the way.
Google says privacy key as NZ Identity Check system planned
Mon, 7th Nov 2022
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private cloud
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data analytics
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data privacy
Google supports efforts to fix legal stability in data flow and privacy. New Zealand uses Google Analytics in online ID system.
Cybercrims' web skimming strategies taint web analytics platforms
Tue, 30th Jun 2020
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data analytics
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martech
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planning
Cybercriminals are using legitimate web analytics platforms like Google Analytics to steal credit card details and personal information.
Kiwi businesses warned that Google is moving the goal posts
Thu, 9th May 2019
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data analytics
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martech
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planning
The traditional race to be number one on Google’s organic search results has changed again as updates to online search algorithms shift the game.
Report: Is social media marketing worth the hype?
Mon, 23rd Apr 2018
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data analytics
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martech
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planning
A report from Pure SEO reveals a 31.3% rise in website visits from social media in 2017, yet experts advise a diversified digital marketing approach.