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Hootsuite stories

Stressed marketer cluttered desk old tech tangled cables social media notifications
Marketers face budget losses as outdated AI tools lag behind trends
2 days ago
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digital transformation
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cx
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martech
Many marketers waste up to 20% of their budgets on outdated AI tools, struggling to keep pace with fast-moving social media trends and real-time data needs.
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Social trends report unfolds brand-customer disconnect
Thu, 16th Nov 2023
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genai
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ai
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content creation
Hootsuite's 2024 Social Trends Report reveals a major gap in brand-customer connections due to outdated social engagement strategies.
Harmony
Hootsuite's harmony-themed campaign disrupts B2B marketing norms
Fri, 27th Oct 2023
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productivity
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b2b
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hootsuite
Hootsuite challenges B2B marketing norms with a disruptive, harmony-themed creative campaign to transform product launches.
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KAWO strengthens ties with Hootsuite for better access to Chinese market
Tue, 24th Oct 2023
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edutech
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wechat
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facebook
KAWO bolsters its partnership with Hootsuite to provide global brands improved access and insights into the Chinese market.
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Hootsuite 2021 Impact Report shows workforce more diverse
Wed, 4th May 2022
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uc
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dei
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cleantech
Hootsuite's 2021 Impact Report reveals its efforts in social impact, diversity, equity, inclusion, and corporate responsibility.
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Social media user numbers swell to 58% of world's population, spurring social commerce boom
Thu, 27th Jan 2022
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ecommerce
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digital marketing
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social media
Facebook's dominance of social media is being challenged by Instagram and TikTok, according to new research from Hootsuite and We Are Social.
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Hootsuite deepens partnership with Microsoft Teams
Fri, 3rd Sep 2021
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uc
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partner programmes
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risk & compliance
The deepening of Hootsuite and Microsoft's alliance will enable brands to extend their reach through employee networks.
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A year of COVID-19: New Zealand's online behaviour revealed
Tue, 23rd Feb 2021
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hootsuite
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covid-19
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delivery service
A true testament to the year that's been, when looking the most downloaded apps of the year, TikTok reigned king.
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Facebook ad engagement equal to social networking, study finds
Tue, 2nd Feb 2021
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facebook
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social media
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social networking
Facebook users are engaging just as much with ads as they are with each other, according to new data from Hootsuite and We Are Social.
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Hootsuite announces acquisition of SaaS provider Sparkcentral
Tue, 12th Jan 2021
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saas
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social media
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hootsuite
Hootsuite acquires Sparkcentral, a SaaS provider for digital customer engagement, expanding its social customer care capabilities.
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Hootsuite launches integration with Dynamics 365
Tue, 17th Nov 2020
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crm
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martech
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partner programmes
The new alliance will bring a suite of social capabilities to Microsoft customers from Hootsuite’s 150+ app ecosystem.
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Social media plays important part in B2B decision-making - Hootsuite report
Fri, 30th Oct 2020
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social media
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b2b
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b2b marketing
B2B decision makers see social media as a means to discover new products and services, with YouTube leading the social platform of choice.
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Firms that use social as a 'megaphone' miss out on transformation - Hootsuite
Wed, 23rd Sep 2020
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crm
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cx
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martech
Organisations often limit social to the marketing department, but instead it should be connected into the ‘lifeblood and workflow’.
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3.96 billion people now use social media
Mon, 27th Jul 2020
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martech
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social media
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hootsuite
Over 3.9 billion people now use social media, with COVID-19 lockdowns contributing to the rise in usage, according to a report by Hootsuite and We Are Social.
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Hootsuite offers free pro plan to non profits and SMBs during COVID-19
Mon, 23rd Mar 2020
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hybrid & remote work
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healthtech
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social media
Hootsuite is offering free access to its pro plan for non-profits and small businesses until 1 July 2020 amid the COVID-19 crisis.
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Social commerce growing in South East Asia markets
Thu, 24th Oct 2019
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social media
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online shopping
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hootsuite
Social commerce in South East Asia is booming, with 96% of marketers in a new survey foreseeing its growing importance over the next five years.
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Hootsuite leads the social engagement charge - Forrester report
Wed, 24th Apr 2019
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data analytics
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martech
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planning
Hootsuite recognized as a leader in Forrester's Sales Social Engagement Tools report, praised for its seller-focus and scale.
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Hootsuite integrates with Adobe Experience Platform
Thu, 28th Mar 2019
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data analytics
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martech
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planning
Hootsuite partners with Adobe Experience Platform to integrate social media insights, empowering omni-channel marketing through six new solutions.
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Hootsuite's five social trends marketers should take note of
Fri, 7th Dec 2018
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cx
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martech
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social media
These trends should keep marketers, customer experience leaders, social media professionals and executives awake at night.
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Hootsuite's new social media integrations for LinkedIn
Mon, 19th Nov 2018
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linkedin
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hootsuite
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social media management
Hootsuite launches new LinkedIn integrations, allowing businesses to schedule video posts, @mention Pages, and monitor engagement directly through its platform.