Immersive technology stories

Coventry and Warwickshire are offering GBP £4.35 million in funding to boost innovation and business growth in the local Immersive and Creative technology sector.

Thousands gathered at Auckland's Spark Arena for a gaming festival, Spark Game Arena Live. Highlights included an immersive virtual snake hunt and a Fortnite tournament with a prize pool over NZD $240,000.

Meta’s Spark AR closure sparks anxiety in AR creators, but Plattar offers a lifeline with its robust XR solutions, urging creators to adapt and thrive.

Infinite Reality partners with Google Cloud in a five-year deal to innovate and scale immersive digital experiences using AI, tech infrastructures, and 3D web solutions.

Snapchat and Selfridges unveil an AR Locker Room at Selfridges Oxford Street, blending tech and retail for an immersive sports experience this summer.

PFU Limited has unveiled its RICOH 360 Meeting Hub, an all-in-one device to transform virtual meetings, aiming to create an in-room experience for remote participants.

TrueConf and Eyefeelit introduce HoloLive, an advanced telepresence solution, transforming video calls into life-size 3D holographic encounters, promising to redefine collaboration in remote and hybrid events.

The global computer graphics market is poised for substantial growth, by a steady CAGR of 8.3%, with projected revenues surpassing US$464.2 million by 2033.

As demand increases, ANZ marketing professionals look to generative AI for assistance with the workload, creativity, and customer reach.

Advancements in Metaverse technology have made it possible for Shadow Factory to march towards a new era of work, which it says, will improve productivity.

Many futurists have glorified the potential benefits of its positively revolutionary potential for the future of work, retail, and even bigger societal issues.

Latest Zendesk research signals a dramatic shift in expectations, with over two-thirds of Australian business leaders rethinking the entire customer experience.

It is part of a broader initiative to transform experiences for the public across all national museums and heritage institutions in Singapore.

It will help Tata Communications gain a strong foothold into the Americas media and entertainment market and extend its portfolio into live video production.

Tencent Real-Time Communication, utilized for avatar creation in the metaverse, ensures a smooth audio/video experience under a packet loss rate of 80%.

Adobe announces new innovations across its Substance 3D tools, empowering creators and brands to create immersive 3D content and metaverse experiences.

Wave Audio, one of Australia's best new audio brands, has recently released a set of landmark noise-cancelling true wireless earbuds, the Immersive Pro.

Sony has unveiled INZONETM, a new gaming gear brand for PC gamers that makes gaming more immersive and offers greater gaming ability.

Cricket Australia and the Australian Cricketers' Association have signed a deal with Rario and BlockTrust to connect cricket fans globally with NFTs.

Comvita collaborates with Microsoft to introduce interactive sensory experiences for consumers in the Asia-Pacific region - TechDay.