TechDay New Zealand - Aotearoa's technology news network

Loyalty programmes stories

Cheerful british couple packing summer clothes travel gear holiday
UK holidaymakers boost spending, start trips with smarter deals
4 days ago
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online shopping
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Nearly 80% of UK holidaymakers boost pre-trip spending, favouring clothing and travel gear, with shoppers seeking smart deals and value for money.
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Brand trust overtakes ads as key travel driver in Asia-Pacific
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loyalty programmes
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affiliate marketing
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Trust and brand reputation now drive over 70% of Asia-Pacific travel choices, surpassing ads and loyalty schemes, reveals new impact.com report.
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Asian social trends reshape UK social media & influencer scene
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defi
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social media
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Asian social media trends like live shopping and user-generated content are rapidly reshaping the UK influencer scene, Kolsquare reports.
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Trust & partnerships key to APAC travel marketing success
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loyalty programmes
A new impact.com report reveals APAC travel brands focus on trust, partnerships, and multi-channel strategies to meet evolving traveller demands post-pandemic.
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Eagle Eye & Ecrebo partner to boost smart receipt marketing
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commerce systems
Eagle Eye and Ecrebo have partnered to blend personalised marketing with POS tech, enhancing retail promotions and loyalty programmes at store checkouts.
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Major brands to boost investment in loyalty programmes
Wed, 9th Apr 2025
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crm
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digital transformation
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cx
A study by Apadmi reveals that 67% of major brands plan to elevate investments in digital customer loyalty programmes over the upcoming year.
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Insurers focus on AI & growth amid sluggish progress
Fri, 14th Mar 2025
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cx
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martech
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Research by Forrester reveals that insurers are focusing on driving growth and improving customer experience through AI investment and system modernisation by 2025.
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69% of UK consumers lack loyalty to CP brands, study finds
Fri, 7th Feb 2025
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cx
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martech
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supply chain
New research reveals that 69% of UK consumers feel no loyalty to any brand, posing significant challenges for consumer product companies in retaining customers.
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SK Planet partners with Mocaverse for Web3 experiences
Wed, 27th Nov 2024
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gaming
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blockchain
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digital entertainment
SK Planet partners with Mocaverse to enhance user experiences in Web3, integrating MOCA Coin into its digital ecosystem for 28 million users.
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Consumers favour 25% discount in exchange for emails
Fri, 22nd Nov 2024
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cx
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martech
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data privacy
Research by Daemon reveals that 58% of consumers would share their email for a 25% discount, indicating a generational divide in data sharing willingness.
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Study shows personalisation key to consumer loyalty in UK
Tue, 19th Nov 2024
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cx
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martech
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personalisation
A new study reveals 51% of UK consumers prefer brands they've interacted with positively, highlighting the growing demand for personalised shopping experiences.
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Gen Z lead brand switching due to boredom and price hikes
Thu, 3rd Oct 2024
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martech
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personalisation
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cdp
SAP Emarsys reveals changing Aussie consumer behaviours, with 41% of Gen Z ditching brands from boredom and 65% swayed by rising costs.
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How to future-proof your loyalty program with a ‘real-time’ strategy
Thu, 26th Sep 2024
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cx
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martech
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commerce systems
As customers demand instant gratification, brands must future-proof loyalty programmes with real-time strategies, like Woolworths' 2022 pivot to immediacy.
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Australian shoppers lose brand loyalty in CPG industry shift
Thu, 5th Sep 2024
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supply chain
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ecommerce
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loyalty programmes
New SAP Emarsys research reveals 62% of Australian shoppers aren't loyal to consumer-packaged goods brands, urging brands to innovate consumer engagement strategies.
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Heymax & Visa launch sustainable travel rewards campaign
Fri, 30th Aug 2024
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payment technologies
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visa
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airlines
Heymax and Visa launch a campaign promoting sustainable travel in Singapore, offering 2 million miles for MRT and bus rides, aiming to boost green practices.
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Fresha secures $31 million from J.P. Morgan for expansion
Fri, 23rd Aug 2024
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martech
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cdp
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Fresha secures a $31 million venture debt facility from J.P. Morgan to fuel expansion, enhance AI capabilities, and support new market entries.
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Social platforms key for brands to drive growth, says Circana
Thu, 22nd Aug 2024
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ar, vr & metaverse
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youtube
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instagram
Circana's new report reveals social eCommerce as a key driver in accelerating consumer purchases, emphasising the importance of data and personalised experiences for brands.
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Supermarkets lead in online personalisation, beating all sectors
Thu, 22nd Aug 2024
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loyalty programmes
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optimizely
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consumer expectations
Optimizely research reveals UK supermarkets excel in online personalisation, with 21% of shoppers ranking them top, while train operators lag behind.
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SAP Emarsys & Annex Cloud to transform customer loyalty
Thu, 11th Jul 2024
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cx
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martech
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loyalty programmes
SAP Emarsys integrates with Annex Cloud to revolutionise customer loyalty, offering brands an SAP Endorsed App that enhances personalised omnichannel experiences.
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Salesforce report highlights AI adoption & data challenges in Singapore
Tue, 11th Jun 2024
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martech
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personalisation
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cdp
Salesforce's new State of Marketing report reveals that 78% of Singaporean marketers have adopted AI, yet only 21% are satisfied with data unification.