TechDay New Zealand - Aotearoa's technology news network

Marketing Automation stories

A relative newcomer in enterprise software, Marketing Automation targets many of the activities and tasks faced by the modern digital marketing department. With multiple channels available to reach customers, Marketing Automation accelerates menial tasks associated with emailing, text messaging, online advertising, social media and more. Built-in workflows ensure messaging is consistent, while integrated reporting tracks impact, feedback, reach and more, giving the marketing department a previously unheard-of capability for creating, disseminating and then assessing campaign performance.
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Brands struggling with first-party data strategies
This month
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cx
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martech
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cdp
A new study reveals major shortcomings in brands' first-party data strategies, limiting customer experience personalisation amid evolving privacy norms.
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Decline in email click-through rates blamed on automation
Last month
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cdp
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martech
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online marketing
Email click-through rates have dropped since 2022 due to over-reliance on marketing automation and insufficient data-driven strategies.
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Mark Appel joins Sendcloud as Chief Marketing Officer
Last month
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cdp
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martech
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softbank
Sendcloud, Europe's leading shipping platform, appoints top Dutch marketer Mark Appel as CMO to aid in navigating global shipping challenges amid a competitive e-commerce environment.
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IWD 2024: The lessons I’ve learned from a life on the move
Last month
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cloud services
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public cloud
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martech
Mexican-born tech exec Brenda Lazcano shares her journey from Mexico to Australia, valuing diversity and promoting inclusion in the tech industry.
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Enhancing eCommerce customer loyalty: The power of personalised journeys and automation
Wed, 14th Feb 2024
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crm
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bi
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big data
Harnessing the power of personalised customer journeys and marketing automation, eCommerce ventures focus on customer retention and growth, with platforms like Oncord leading the charge.
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Low-code AI: Where speed meets simplicity in performance marketing
Tue, 7th Nov 2023
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bi
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big data
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martech
With AI taking centre stage right at the onset of this new decade, it is one of the critical areas in marketing that has benefited marketers the most.
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n3 Hub unveils CDP Orchestrator for personalised marketing automation
Wed, 1st Nov 2023
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bi
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big data
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data analytics
n3 Hub has launched its CDP Orchestrator, a personalised marketing automation tool designed to offer real-time audience engagement.
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Kiwi Agri business chooses SugarCRM for sales automation transformation
Wed, 18th Oct 2023
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big data
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bi
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martech
Catalyst Performance Agronomy leverages SugarCRM's advanced sales automation software, Sugar Sell Premier, for boosted business operations.
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Startup marketing on a budget: Strategic blueprint for success
Thu, 5th Oct 2023
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bi
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big data
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martech
Marketing for early-stage startups with tight budgets is undoubtedly challenging, but, approached strategically, it's far from insurmountable.
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Pluralsight appoints Matthew Collier as Chief Customer Officer
Thu, 8th Jun 2023
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big data
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cx
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Matthew Collier has been appointed as Chief Customer Officer at Pluralsight to lead the company's customer experience and success journey.
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Cloud specialist Lacework appoints new CMO & CFO
Fri, 18th Nov 2022
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bi
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big data
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cloud security
Cloud-native application protection platform Lacework hires Meagen Eisenberg as CMO and Andrew Casey as CFO, both with extensive industry experience.
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Adobe rolls out new automation and collaboration features
Tue, 18th Oct 2022
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bi
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big data
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martech
Adobe introduces new automation and collaboration features across its Creative Cloud to help SMBs modernise workflows and boost creativity.
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Marketplacer recognised in Gartner Hype Cycle for eCommerce
Mon, 12th Sep 2022
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big data
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martech
Marketplacer has been recognised in the Gartner Hype Cycle for Digital Commerce 2022 as a sample vendor in the enterprise marketplaces category.
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Video: 10 Minute IT Jams — Who is Sitecore?
Tue, 16th Nov 2021
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big data
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ecm
Sitecore is a digital experience management company that provides web content management, and multichannel marketing automation software.
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Video: 10 Minute IT Jams - Who is dotdigital?
Wed, 6th Oct 2021
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bi
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big data
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martech
dotdigital is a marketing technology company, specialising in marketing automation, email and customer engagement services.
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Oracle Fusion Marketing uses AI to bypass the lead and conversion process
Thu, 23rd Sep 2021
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crm
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big data
Oracle launches Fusion Marketing, an AI-powered solution that automates lead qualification and conversion process.
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Personalised marketing: Shaping the future of the online adult beverage market in 2021 and beyond
Mon, 20th Sep 2021
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bi
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big data
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martech
The pandemic has prompted the retail industry to adapt their marketing strategies. Here are key tactics for success.
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Cheetah Digital and Blended Digital announce partnership
Thu, 30th Jan 2020
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bi
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big data
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digital transformation
Cheetah Digital pairs with Blended Digital, boosting APAC's customer engagement capabilities.
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HubSpot adds new features to Marketing Hub Enterprise
Thu, 16th Jan 2020
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big data
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martech
Now available in Marketing Hub Enterprise are revenue attribution reporting, AI-powered A/B testing, partitioning, and account-based marketing tools.
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Ingram Micro Cloud launches go-to-automation hubs
Thu, 31st Oct 2019
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big data
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martech
Ingram Micro Cloud has launched two Go-to-Automation hubs for partners and vendors, offering through-channel marketing automation and sales enablement tools.
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Fujitsu takes consumer prediction up a notch
Mon, 23rd Sep 2019
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big data
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bi
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data analytics
New technique leverages AI to offer optimised strategies for professionals in areas including marketing, manufacturing, healthcare, and finance.
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HubSpot goes freemium with new CRM offering
Fri, 19th Jul 2019
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crm
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bi
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big data
Customers can now send emails, manage ad campaigns, and analyse marketing efforts as part of HubSpot’s free centralised platform.
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ANZ consumers expect a stellar customer experience, Adobe finds
Wed, 26th Jun 2019
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bi
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big data
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crm
ANZ consumers demand top-notch, personalised service; tech aids satisfaction, finds Adobe Index.
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Kiwi partner named in HubSpot’s global top five
Tue, 12th Feb 2019
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big data
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project management
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bi
Hype & Dexter is an Auckland-based agency that specialises in providing organisations with marketing automation solutions.