Marketing Automation stories

With AI taking centre stage right at the onset of this new decade, it is one of the critical areas in marketing that has benefited marketers the most.

n3 Hub has launched its CDP Orchestrator, a personalised marketing automation tool designed to offer real-time audience engagement.

Catalyst Performance Agronomy leverages SugarCRM's advanced sales automation software, Sugar Sell Premier, for boosted business operations.

Marketing for early-stage startups with tight budgets is undoubtedly challenging, but, approached strategically, it's far from insurmountable.

Adobe introduces new automation and collaboration features across its Creative Cloud to help SMBs modernise workflows and boost creativity.

Marketplacer has been recognised in the Gartner Hype Cycle for Digital Commerce 2022 as a sample vendor in the enterprise marketplaces category.

Sitecore is a digital experience management company that provides web content management, and multichannel marketing automation software.

dotdigital is a marketing technology company, specialising in marketing automation, email and customer engagement services.

Oracle launches Fusion Marketing, an AI-powered solution that automates lead qualification and conversion process.

The pandemic has prompted the retail industry to adapt their marketing strategies. Here are key tactics for success.

Cheetah Digital pairs with Blended Digital, boosting APAC's customer engagement capabilities.

Now available in Marketing Hub Enterprise are revenue attribution reporting, AI-powered A/B testing, partitioning, and account-based marketing tools.

Ingram Micro Cloud has launched two Go-to-Automation hubs for partners and vendors, offering through-channel marketing automation and sales enablement tools.

New technique leverages AI to offer optimised strategies for professionals in areas including marketing, manufacturing, healthcare, and finance.

Customers can now send emails, manage ad campaigns, and analyse marketing efforts as part of HubSpot’s free centralised platform.

Personalised and seamless experiences are the magic words for businesses that want to keep their customers happy – and if automation is done right, most consumers will embrace it too.

Hype & Dexter is an Auckland-based agency that specialises in providing organisations with marketing automation solutions.

Through automation the customer discovery process is instant.

Email is not going away, if anything, businesses are becoming more reliant on email.

HubSpot's new customer service product is designed to turn every customer interaction into a growth opportunity.

In the inaugural report from the analyst firm, SAS was positioned highest on the ability to execute axis.

Consumers increasingly expect a personalised and relevant shopping experience whenever and however they interact with a brand.

The new integration will enable notifications on leads in real-time.

Digitally empowered customers crave context and are shying away from the mass-marketing approach to email offers. It's time for a different approach.