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Marketing strategy Stories - Page 13

Global Stories

Marketing strategy stories

Checkmarx appoints Scott Gainey as Chief Marketing Officer
Firewalls

Checkmarx appoints Scott Gainey as Chief Marketing Officer

Checkmarx has appointed Scott Gainey as Chief Marketing Officer to lead global marketing amid growing demand for its AI-driven application security solutions.

By Jed Nykolle Harme • 3 min read • Fri, 20th Jun 2025
Monday.com appoints Harris Beber as new Chief Marketing Officer
Partner Programmes

Monday.com appoints Harris Beber as new Chief Marketing Officer

Monday.com has appointed Harris Beber as Chief Marketing Officer to lead global marketing from New York, starting 3 July 2025 amid its growth plans.

By Melvin Hipolito • 3 min read • Wed, 18th Jun 2025
Salesforce unveils Marketing Cloud Next for AI-driven campaigns
Customer Experience

Salesforce unveils Marketing Cloud Next for AI-driven campaigns

Salesforce launches Marketing Cloud Next with autonomous AI agents to revolutionise marketing through personalised, two-way customer conversations across channels.

By Sean Mitchell • 4 min read • Thu, 12th Jun 2025
AI, loyalty and ANZ grocery retailers: What's new
Data Analytics

AI, loyalty and ANZ grocery retailers: What's new

Australian and New Zealand grocers are set to boost profits and engagement by adopting AI-driven personalisation and loyalty strategies in 2025/2026.

By Jonathan Reeve • 5 min read • Wed, 11th Jun 2025
Trends from HumAIn 2025 — And what the new AI normal means for brands
Marketing Technologies

Trends from HumAIn 2025 — And what the new AI normal means for brands

At humAIn 2025, experts reveal AI is reshaping creativity, search, and work, urging brands to blend human insight with machine intelligence for success.

By Luke Ireland • 5 min read • Wed, 4th Jun 2025
Launchd acquires Huume to boost influencer marketing reach
Digital Transformation

Launchd acquires Huume to boost influencer marketing reach

Launchd has acquired influencer agency Huume from IZEA to boost its talent-led marketing, expanding its reach in influencer-branded content and creator partnerships.

By Sean Mitchell • 3 min read • Tue, 3rd Jun 2025
Wildstone partners with oOh!media, Gawk Outdoor for VIC billboards
Digital Signage

Wildstone partners with oOh!media, Gawk Outdoor for VIC billboards

Wildstone teams up with oOh!media and Gawk Outdoor to manage advertising on 52 billboards across regional Victoria, marking its first Australian acquisition.

By Catherine Knowles • 3 min read • Fri, 30th May 2025
Un-marketing: redefining personalized marketing strategies
Customer Experience

Un-marketing: redefining personalized marketing strategies

Un-marketing offers a fresh take on personalized marketing, prioritising ethical data use, innovation, and genuine connections to rebuild consumer trust and loyalty.

By Sam Shennan • 5 min read • Wed, 28th May 2025
The data-led marketer: Driving growth through insight and alignment
Firewalls

The data-led marketer: Driving growth through insight and alignment

Effective B2B growth hinges on data-driven marketing aligned with sales, building trust and clarity to meet revenue targets across Asia Pacific and Japan.

By Dan Sutic • 3 min read • Wed, 28th May 2025
Sandrine El Khodry named new EVP of Global Sales at ALE
Data Protection

Sandrine El Khodry named new EVP of Global Sales at ALE

Alcatel-Lucent Enterprise names Sandrine El Khodry EVP of Global Sales and Marketing, aiming to boost sustainable growth and market presence worldwide.

By Jed Nykolle Harme • 2 min read • Fri, 23rd May 2025

Stories from Other Regions

Marketing strategy stories

Agencies urged to refine digital marketing for AI search rise
Software-as-a-Service

Agencies urged to refine digital marketing for AI search rise

Agencies must adapt digital marketing strategies to thrive as AI search tools like ChatGPT, with 100M+ daily users, reshape online service discovery.

By Kaleah Salmon • 3 min read • Thu, 3rd Jul 2025
Australian marketers eager on AI but most lack readiness, report finds
Digital Transformation

Australian marketers eager on AI but most lack readiness, report finds

Australian marketers show strong interest in AI, but 52% remain beginners with limited readiness, reveals the first AI Readiness Score report by ACAM.

By Catherine Knowles • 4 min read • Thu, 3rd Jul 2025
Exclusive: Why AI is putting content governance at the core of brand authority
Digital Transformation

Exclusive: Why AI is putting content governance at the core of brand authority

Global consultancies like Deloitte are prioritising content governance as AI reshapes brand authority and digital content operations for large organisations.

By Melania Watson • 4 min read • Wed, 2nd Jul 2025
UK marketers turn to Tiger Teams & AI to overcome key hurdles
Customer Experience

UK marketers turn to Tiger Teams & AI to overcome key hurdles

Over half of UK marketers now use agile Tiger Teams and AI integration to tackle rising demands and resource constraints, finds Optimizely research.

By Jed Nykolle Harme • 3 min read • Tue, 1st Jul 2025
Upwind appoints Rinki Sethi as Chief Security Officer to drive growth
Firewalls

Upwind appoints Rinki Sethi as Chief Security Officer to drive growth

Upwind hires cybersecurity veteran Rinki Sethi as Chief Security Officer to boost global growth amid 4,000% revenue surge and product innovations.

By Melvin Hipolito • 3 min read • Fri, 13th Jun 2025
UK CMOs lose a month yearly to martech woes, creativity suffers
Marketing Technologies

UK CMOs lose a month yearly to martech woes, creativity suffers

UK CMOs spend an entire month yearly resolving martech issues, with 71% losing creative time and morale impacted amid growing platform complexity.

By Kaleah Salmon • 3 min read • Thu, 12th Jun 2025
UK VCs admit neglecting marketing despite key to startup growth
Customer Experience

UK VCs admit neglecting marketing despite key to startup growth

A report reveals UK venture capitalists often overlook marketing expertise despite its proven role in scaling startups and securing faster growth.

By Sean Mitchell • 4 min read • Tue, 10th Jun 2025
Awin launches Ava AI assistant, upgrades affiliate platform
Customer Experience

Awin launches Ava AI assistant, upgrades affiliate platform

Awin has launched Ava, an AI assistant for affiliate marketing, plus upgraded platform features to boost commission flexibility and tracking accuracy for UK users.

By Jed Nykolle Harme • 3 min read • Wed, 28th May 2025