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Global Stories

Marketing strategy stories

Superdry appoints Verde Digital to boost organic search
Digital Transformation

Superdry appoints Verde Digital to boost organic search

The fashion retailer wants more shoppers to find its clothing through generic searches, reducing reliance on branded traffic and paid ads.

By Joseph Gabriel Lagonsin • 3 min read • Last month
Megantic warns retailers on AI search risk in APAC
Customer Experience

Megantic warns retailers on AI search risk in APAC

Retailers could miss out on AI-led discovery unless product data is structured for answer engines, according to a Megantic and Shopify APAC whitepaper.

By Sofiah Nichole Salivio • 4 min read • Last month
KnowBe4 tops G2 as award haul boosts cyber profile
Phishing

KnowBe4 tops G2 as award haul boosts cyber profile

Customer reviews have kept the group top of G2 for more than six years, while fresh awards broaden its appeal across cyber, workplace and marketing.

By Sean Mitchell • 3 min read • Last month
Paytronix loyalty report spotlights early retention gap
Customer Experience

Paytronix loyalty report spotlights early retention gap

The first 90 days after sign-up now decide whether restaurant loyalty members become regulars or churn, the report says.

By Joseph Gabriel Lagonsin • 3 min read • Last month
Lexar Udaan 2.0 in Thailand to reward India partners
Storage

Lexar Udaan 2.0 in Thailand to reward India partners

Top Indian resellers are set to be rewarded in Thailand as Lexar courts a channel network vital to growing storage demand across 46 cities.

By Sean Mitchell • 4 min read • Last month
Flip appoints Amy McDonnell and Lee Nadler to C-suite roles
Digital Transformation

Flip appoints Amy McDonnell and Lee Nadler to C-suite roles

The voice AI company is scaling after fresh funding, as new executives aim to deepen ties with enterprise clients across retail and healthcare.

By Mark Tarre • 4 min read • Last month
Easter marketing peaks in final week, Klaviyo finds
Customer Experience

Easter marketing peaks in final week, Klaviyo finds

Easter-related campaigns surge to 27 times baseline in the last week, leaving brands to compete for attention in a crowded final stretch.

By Kaleah Salmon • 3 min read • Last month
Gain Theory says insight gap is cultural, not technical
Data Analytics

Gain Theory says insight gap is cultural, not technical

Marketers are missing out on growth as 54% of business-to-consumer decision-makers say their teams’ insights are not actionable.

By Sofiah Nichole Salivio • 3 min read • Last month
Meliora buys Backchat Media to expand into New Zealand
Software-as-a-Service

Meliora buys Backchat Media to expand into New Zealand

The acquisition gives the advisory group an Auckland base and adds digital strategy and content expertise as clients rethink growth plans.

By Catherine Knowles • 4 min read • Thu, 26th Mar 2026
THG Commerce backs Beauty of Joseon’s UK TikTok Shop
Partner Programmes

THG Commerce backs Beauty of Joseon’s UK TikTok Shop

Affiliate creators are driving 68% of early revenue as the skincare brand uses TikTok Shop to win UK shoppers beyond specialist retailers.

By Sofiah Nichole Salivio • 3 min read • Thu, 26th Mar 2026
OFX appoints Liz Lord to drive broader business offer
Digital Transformation

OFX appoints Liz Lord to drive broader business offer

OFX appoints former PayPal Australia marketer Liz Lord as chief marketing officer to spearhead its shift beyond cross-border payments.

By Joseph Gabriel Lagonsin • 3 min read • Wed, 25th Mar 2026
Points, personalisation and innovation: How industry leaders are redefining loyalty
Data Analytics

Points, personalisation and innovation: How industry leaders are redefining loyalty

AI is turning loyalty members into “segments of one”, as Asia Pacific leaders shift from flashy tech to invisible, always-relevant rewards.

By Eagle Eye • 4 min read • Tue, 24th Mar 2026

Stories from Other Regions

Marketing strategy stories

Advania names new UK CFO & CMO following expansion
Digital Transformation

Advania names new UK CFO & CMO following expansion

Growth in Britain puts integration and visibility under pressure as Advania adds senior finance and marketing leadership.

By Mark Tarre • 3 min read • Last month
Loyalty association launches AI & behaviour courses
Digital Transformation

Loyalty association launches AI & behaviour courses

Businesses under pressure to prove loyalty returns will get new training on AI shopping tools, customer behaviour and program profitability.

By Sean Mitchell • 4 min read • Last month
Australian marketers split over AI visibility ownership
Customer Experience

Australian marketers split over AI visibility ownership

Most Australian firms lack clear control of how they appear in AI answers, as silos are already causing misinformation and slower responses.

By Joseph Gabriel Lagonsin • 4 min read • Last month
Dreame teams up with Sydney Swans in Australia push
Smart Home

Dreame teams up with Sydney Swans in Australia push

Greater visibility in Australia’s crowded consumer tech market is at stake as Dreame uses the Sydney Swans to broaden beyond home cleaning.

By Mark Tarre • 4 min read • Thu, 26th Mar 2026
Marketing adds CAD $130.9bn to Canada's GDP, study finds
Data Protection

Marketing adds CAD $130.9bn to Canada's GDP, study finds

The sector supported nearly 861,500 jobs and generated CAD $47.8 billion in government revenues last year, the study said.

By Karen Joy Bacudo • 4 min read • Thu, 26th Mar 2026
PushON appoints Emma Gunn & Emily Harris amid growth
Digital Transformation

PushON appoints Emma Gunn & Emily Harris amid growth

Ecommerce agency PushON hires Emma Gunn and Emily Harris to bolster its growing Manchester team after reporting 40% annual growth.

By Sofiah Nichole Salivio • 3 min read • Tue, 24th Mar 2026