Marketing stories - Page 3

Nium strengthens global payments push with new chiefs for risk, technology and marketing as AI, stablecoins and regulation reshape the sector.

Meadow Fresh launches a fantasy league where real New Zealand cows earn points via smart-collar data, with NZD $20,000 up for grabs.

Stress is surging for New Zealand's small business owners, with nearly half considering closing as rising costs and tax shocks take their toll.

Percona sets out its 2026 growth plan with fresh leadership, new PostgreSQL security tech and expanded support for Valkey users.

As Kiwis increasingly 'ask AI' before buying, leaders must learn to shape algorithm answers or risk losing control of their brand story.

Persistent named world's fastest-growing IT services brand as value jumps 22% to USD $989 million in Brand Finance 2026 ranking.

CFOs shift from hiring to hardware, funnelling bigger budgets into tech, AI and sales while HR, headcount and pay growth lose momentum.

As AI reshapes marketing, leaders say careers will depend less on tactics and more on systems thinking, judgement and commercial clarity.

Disposable emails are quietly wrecking sender reputation, analytics and security. Here's how to block them without losing real users.

Auckland agency Pead launches GEO service to help brands influence how AI tools like ChatGPT, Copilot and Gemini answer consumer queries.

CFOs are funnelling 2026 budgets into tech, AI and sales, while easing back on hiring, HR spending and rapid pay growth.

Constant Contact doubles down on AI-driven tools while keeping email the core link between small businesses and their customers.

Teads partners with Google TV to offer HomeScreen ads on over 500 million devices, boosting global connected TV reach and impact.

Meadow Fresh has launched Fantasy Herd, a Kiwi cow-based fantasy league using live farm data, with players chasing a NZD $20,000 prize.

Moltbook's boom in user-built AI agents is fuelling mounting warnings over cyber threats and brand damage as governance lags adoption.

DoubleVerify hires former Starcom executive Robert Millett to lead its first Melbourne office as it accelerates growth across Australia and APAC.

Cognizant and Adobe are deepening their AI alliance to speed and govern large-scale content creation for heavily regulated global enterprises.

20i unveils Twentie, an AI assistant embedded in its hosting platform, offering account-aware support, reports and analytics with unlimited use.

Silverpush launches a real-time Trend Intelligence Platform to turn fast-emerging cultural signals into live, brand-safe ad targeting.

FOMO.ai has launched Hello Gordon, a voice-led AI interview tool that turns expert conversations into multi-format, search-ready content.