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Global Stories

Taboola extends decade-long ad partnership with Microsoft
Marketing Technologies

Taboola extends decade-long ad partnership with Microsoft

Taboola celebrates a decade-long advertising partnership with Microsoft, now expanding to include Outlook and Microsoft 365, enhancing advertisers' reach.

By Sean Mitchell • 2 min read • Wed, 19th Mar 2025
Adobe Summit: Coca-Cola's James Quincey on personalising a changing world
Digital Transformation

Adobe Summit: Coca-Cola's James Quincey on personalising a changing world

At the Adobe Summit, Coca-Cola's CEO James Quincey outlined a bold strategy of personalisation to adapt the brand for a changing market, citing innovation and AI as key.

By Donovan Jackson • 4 min read • Wed, 19th Mar 2025
Adobe & AWS join forces to enhance digital marketing
Hyperscale

Adobe & AWS join forces to enhance digital marketing

Adobe has announced a significant partnership with Amazon Web Services, aiming to enhance marketing and creative capabilities for businesses through advanced cloud integrations.

By Melvin Hipolito • 3 min read • Wed, 19th Mar 2025
Adobe unveils new Firefly tools for personalised content
Marketing Technologies

Adobe unveils new Firefly tools for personalised content

Adobe has launched advanced features in its Firefly Services, enhancing marketers' capabilities to produce personalised content rapidly across digital platforms.

By Melania Watson • 4 min read • Wed, 19th Mar 2025
Adobe introduces new AI capabilities in Experience Cloud
Data Analytics

Adobe introduces new AI capabilities in Experience Cloud

Adobe has unveiled enhanced capabilities within Adobe Experience Cloud, incorporating AI to improve customer experiences and advance B2B strategies.

By Melania Watson • 3 min read • Wed, 19th Mar 2025
Adobe unveils AI agent tool for personalised experiences
Unified Communications

Adobe unveils AI agent tool for personalised experiences

Adobe has unveiled the Experience Platform Agent Orchestrator, a new tool aimed at enhancing AI integration for businesses' marketing and customer experiences.

By Melania Watson • 3 min read • Wed, 19th Mar 2025
Adobe GenStudio enhances AI features for marketers
Unified Communications

Adobe GenStudio enhances AI features for marketers

Adobe has unveiled new features for its GenStudio platform, enhancing AI capabilities to streamline content production and personalisation for marketers.

By Melania Watson • 3 min read • Wed, 19th Mar 2025
Gigamon celebrates top ANZ partners at 2024 awards event
Customer Experience

Gigamon celebrates top ANZ partners at 2024 awards event

Gigamon celebrated its 2024 ANZ Partner Awards on 5 March in Sydney, honouring top partners in hybrid cloud security for their key contributions to the region.

By Melania Watson • 3 min read • Wed, 19th Mar 2025
Adobe launches AI-driven updates for personalised CXO
Hyperscale

Adobe launches AI-driven updates for personalised CXO

Adobe has unveiled AI-driven innovations within its Experience Platform, aiming to transform Customer Experience Orchestration and enhance personalisation at scale.

By Melania Watson • 3 min read • Wed, 19th Mar 2025
Reimagining eCommerce marketing
Customer Experience

Reimagining eCommerce marketing

Marketers must rethink their online strategies by leveraging AI and data to enhance customer experiences, drive engagement, and boost revenue in eCommerce.

By Dotdigital • 4 min read • Mon, 17th Mar 2025
Adobe & Estée Lauder partner on GenAI projects
Marketing Technologies

Adobe & Estée Lauder partner on GenAI projects

Adobe has teamed up with Estée Lauder to integrate its generative AI technology Firefly into the beauty giant's digital marketing efforts, boosting efficiency.

By Sean Mitchell • 3 min read • Fri, 14th Mar 2025
The rise of GTM Engineers: Why every marketing agency needs AI sales expertise
Marketing Technologies

The rise of GTM Engineers: Why every marketing agency needs AI sales expertise

Marketing agencies in Asia are finding a competitive advantage in hiring GTM Engineers skilled in AI, transforming client outreach through hyper-personalised strategies.

By Harry Verity • 4 min read • Tue, 11th Mar 2025

Stories from Other Regions

Study reveals changing trends in OTT ads in Singapore
Marketing Technologies

Study reveals changing trends in OTT ads in Singapore

A new study by Nexxen and Milieu reveals that 51% of Singaporeans engage with ad-supported streaming platforms like meWATCH weekly, showing a shift in OTT advertising.

By Sean Mitchell • 2 min read • Wed, 19th Mar 2025
Localsearch unveils new digital tools for small businesses
Digital Transformation

Localsearch unveils new digital tools for small businesses

Localsearch has unveiled three new digital marketing tools for small businesses in Australia, starting from AUD $149, to enhance their online presence amid evolving digital trends.

By Shannon Williams • 2 min read • Sun, 16th Mar 2025
University of Adelaide boosts ad performance without cookies
Marketing

University of Adelaide boosts ad performance without cookies

The University of Adelaide has dramatically improved its digital marketing efforts, achieving a 79% drop in bounce rates after partnering with Hybrid, ID5, and Adobe Advertising.

By Shannon Williams • 3 min read • Sun, 16th Mar 2025
FreakOut advances ad tech with Neurons AI partnership
Marketing Technologies

FreakOut advances ad tech with Neurons AI partnership

FreakOut has teamed up with Neurons to enhance digital advertising in Asia, integrating predictive AI to improve ad effectiveness and consumer engagement.

By Sean Mitchell • 3 min read • Wed, 12th Mar 2025
DotMe secures USD $150,000 in funding from Mirza L. Baig
Marketing

DotMe secures USD $150,000 in funding from Mirza L. Baig

DotMe has raised USD $150,000, reaching a valuation of USD $1.25 million, aiming to enhance creator-brand engagement amid the booming creator economy.

By Kaleah Salmon • 3 min read • Mon, 10th Mar 2025
IWD2025: Breaking Stereotypes
Unified Communications

IWD2025: Breaking Stereotypes

As women's representation in ICT grows, opportunities abound beyond coding and networking, with roles in project management and digital marketing paving the way.

By Leah Rose • 3 min read • Sat, 8th Mar 2025