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Global Stories

AI & privacy-first tech driving APAC mobile app surge
Gaming

AI & privacy-first tech driving APAC mobile app surge

Adjust's 2025 Mobile App Trends report reveals a 26% YoY rise in eCommerce app installs in APAC, driven by AI and privacy-first technologies.

By Shannon Williams • 3 min read • Thu, 13th Feb 2025
Report reveals CMS challenges in future digital marketing
Software-as-a-Service

Report reveals CMS challenges in future digital marketing

Sitecore's Websites 2025 report reveals marketers prioritise AI and personalisation amid CMS limitations, with 76% citing budget constraints as a key hurdle.

By Sean Mitchell • 2 min read • Fri, 7th Feb 2025
Aussies favour privacy-friendly contextual advertising
Data Protection

Aussies favour privacy-friendly contextual advertising

New research by GumGum reveals that 62% of Australian consumers prefer contextually relevant ads, highlighting rising privacy concerns in digital marketing.

By Shannon Williams • 3 min read • Thu, 6th Feb 2025
Full-funnel strategies boost ecommerce conversion rates 38%
Marketing Technologies

Full-funnel strategies boost ecommerce conversion rates 38%

A recent report from Nest Commerce reveals a 38% boost in year-on-year conversion rates for ecommerce brands using full-funnel strategies, amidst a £100 million media spend.

By Shannon Williams • 3 min read • Thu, 6th Feb 2025
Hannah Kimuyu promoted to CEO at Brave Bison
eCommerce

Hannah Kimuyu promoted to CEO at Brave Bison

Brave Bison has appointed Hannah Kimuyu as CEO of its newly formed Performance and Commerce division, overseeing over 120 staff across 30 markets.

By Moritz Florian • 3 min read • Wed, 5th Feb 2025
Amazon leads Australian marketplace as Catch closes down
eCommerce

Amazon leads Australian marketplace as Catch closes down

Amazon continues to dominate Australia's marketplace sector, as trust in competitors like Shein and Temu declines, according to the latest consumer report.

By Melania Watson • 4 min read • Wed, 5th Feb 2025
Sitecore's AI-driven CMS sees 100% revenue growth in 2024
Digital Transformation

Sitecore's AI-driven CMS sees 100% revenue growth in 2024

Sitecore's XM Cloud has experienced unprecedented growth in 2024, with global revenues soaring 100%, and an impressive 130% rise in the US market.

By Kaleah Salmon • 2 min read • Wed, 5th Feb 2025
Yahoo DSP pioneers IAB Tech Lab data transparency labels
Marketing Technologies

Yahoo DSP pioneers IAB Tech Lab data transparency labels

Yahoo DSP has become the first demand-side platform to adopt IAB Tech Lab's Data Transparency Labels, enhancing clarity for marketers and advertisers.

By Kaleah Salmon • 2 min read • Mon, 3rd Feb 2025
Commerce Team & Block & Tam form strategic partnership
Marketing Technologies

Commerce Team & Block & Tam form strategic partnership

The Commerce Team Global and Block and Tam have formed a strategic partnership to enhance online growth for retailers, merging ecommerce and digital marketing expertise.

By Kaleah Salmon • 2 min read • Fri, 31st Jan 2025
Shirofune integrates LinkedIn Ads into ad platform suite
DevOps

Shirofune integrates LinkedIn Ads into ad platform suite

Shirofune has integrated LinkedIn Ads into its platform, enabling efficient campaign management alongside major ad platforms like Google and Facebook.

By Catherine Knowles • 3 min read • Wed, 29th Jan 2025
Offline coupons drive higher engagement over online ones
Marketing

Offline coupons drive higher engagement over online ones

A study led by Japanese academics reveals that offline coupons significantly outperform online ones in driving consumer engagement and redemption rates.

By Shannon Williams • 3 min read • Thu, 23rd Jan 2025
Kentico celebrates digital innovation with 2024 awards
EduTech

Kentico celebrates digital innovation with 2024 awards

The Kentico Site of the Year 2024 Awards have celebrated 30 exceptional digital projects, demonstrating the platform's growing impact across various industries.

By Shannon Williams • 3 min read • Thu, 23rd Jan 2025
Jaywing & InvoCare partner to boost digital services
Digital Transformation

Jaywing & InvoCare partner to boost digital services

Jaywing has been appointed by InvoCare to enhance digital customer experiences across 60 brands in Australia, New Zealand, and Singapore.

By Catherine Knowles • 3 min read • Wed, 22nd Jan 2025

Stories from Other Regions

SECO partners with impact.com to boost Senheng app usage
Unified Communications

SECO partners with impact.com to boost Senheng app usage

S Ecosystem has teamed up with impact.com to boost its Senheng mobile app's user base and affiliate programme, aiming to enhance community engagement.

By Catherine Knowles • 2 min read • Thu, 6th Feb 2025
Co-op app pre-installed on Samsung phones in UK tie-up
Unified Communications

Co-op app pre-installed on Samsung phones in UK tie-up

Co-op has partnered with Dentsu to pre-install its membership app on over 20,000 Samsung devices in the UK, enhancing user engagement and convenience.

By Sean Mitchell • 2 min read • Fri, 31st Jan 2025
Mastering marketing's future: AI, data, and agility for 2025
Customer Experience

Mastering marketing's future: AI, data, and agility for 2025

As consumer expectations surge, brands must embrace data-first strategies and AI insights to deliver personalised experiences that drive growth by 2025.

By Jessica Jacobs • 5 min read • Tue, 28th Jan 2025
Amazon & Temu rivalry heats up in Australian eCommerce
Digital Transformation

Amazon & Temu rivalry heats up in Australian eCommerce

The eCommerce landscape in Australia is set for upheaval as Amazon introduces its budget-focused Haul storefront to compete with Temu's swift rise.

By Melania Watson • 3 min read • Thu, 23rd Jan 2025
New tool boosts eCommerce personalisation strategies
Customer Experience

New tool boosts eCommerce personalisation strategies

SALESmanago has launched its Recommendation Architect tool, enabling marketers to personalise product suggestions, enhancing engagement and boosting revenue growth.

By Kaleah Salmon • 2 min read • Wed, 22nd Jan 2025