Monetisation stories

AppsFlyer’s 2024 report reveals a shift towards hybrid monetization in apps, essential for optimising revenue as user acquisition costs rise.

Yahoo has strengthened its Identity Solutions, now accessible through major publisher tools and Supply Side Platforms, enhancing audience monetisation.

New research indicates that while Asian super apps dominate the market, user growth has slowed markedly, with 499 million projected for 2024.

Yahoo has expanded access to its Identity Solutions, enabling publishers to monetise audiences more effectively without reliance on third-party cookies.

Globant has unveiled its innovative AI-powered Advanced Video Search tool, transforming video content management with instant search capabilities.

Hakkoda launches data modernisation services for retail and CPG sectors, aiming to enhance inventory, supply chain, and real-time consumer insights.

Squarespace launches 'Design Intelligence' suite for Australian entrepreneurs, blending AI with human creativity to streamline web design and business management.

Mobile game Kinder World, born out of the pandemic, fosters mental wellbeing by merging virtual houseplant care with therapeutic activities.

TiVo has launched its AI-driven content discovery platform in 38 European nations, partnering with 18 brands to simplify streaming for users dealing with fragmented services.

BillingPlatform wins IDC 2024 SaaS Award for Customer Satisfaction in Subscription Management, praised for fast time to value, robust security, and integration ease.

Infinite Reality partners with Google Cloud in a five-year deal to innovate and scale immersive digital experiences using AI, tech infrastructures, and 3D web solutions.

ResMed partners with BillingPlatform to automate billing, aiming to reduce manual processes and revenue leakage as their subscription offerings expand globally.

Perfectionism is not a prerequisite for becoming a market leader and may actually harm those prospects.

Juniper Research's study urges telecom operators to focus on enterprise markets such as IoT to optimise the utilisation of the forecasted GBP USD $900bn global telecom market by 2024.

Tech firm PubMatic appoints Peter Barry as VP, Addressability and Commerce Media for APAC, returning him to his home country of Australia to boost commerce media revenue using the company's Convert platform.

Tradeshift, the B2B e-commerce and fintech platform, hires veteran financial executive Iain Balchin as its new CFO, focusing on expanding network and monetising services.

Amidst a creativity crunch in APAC, brands are capitalising on data-driven insights to produce personalised video ads, aiming to stay ahead in a rapidly evolving digital landscape.

On Data Privacy Day, WatchGuard's VP of Identity, Carla Roncato, warns of the less conspicuous costs linked with 'free' services.

Sportradar debuts FanID, an industry-first data clean room marketing solution, to enhance fan engagement amid phase-out of third-party cookies.

Amplitude introduces an affordable, self-serve analytics platform, Plus Plan, specifically designed to help UK startups fuel innovation.