NBA stories

Sydney's Engaging has landed a deal with a major NFL team in Florida to revamp its marketing using HubSpot's platform, enhancing fan connections.

NBA 2K25 enhances gameplay with new animations and shooting mechanics but lacks innovative career modes. Despite minor upgrades, it feels familiar. Verdict: 7.0/10.

Australia's largest wildlife rescue group WIRES partners with tech firm Engaging to upgrade its CRM system with HubSpot, streamlining rescue operations for improved animal welfare outcomes.

TopSpin 2K25, 2K Sports' return to the popular tennis video game franchise, offers enticing gameplay and stellar player rosters, but disappoints with a lack of offline modes.

As excitement for the next iteration of 2K Games’ NBA basketball series builds, some new information on the upcoming game, NBA 2K23, has been released.

NBA 2K22 strives to be the best sports game, with impressive graphics and immersive gameplay, but the learning curve is steep. (161 characters).

2K Australia and New Zealand has teamed up with The Brickman to create a one-of-a-kind statue of NBA superstar, Zion Williamson.

NBA 2K21 brings basketball back to life with packed courts and cheering crowds, offering a glimpse of normality amidst the pandemic.

2K continue to push the envelope to give us yet another slick, gorgeous-looking entry to their long-running basketball franchise.

The NBA and Australian firm Unbnd have unveiled a partnership to bring immersive, mixed reality NBA content to fans in Australia and Singapore.

NBA 2K19 refines its gameplay and visuals, but persistent microtransactions and minimal innovation from last year hold it back.

More than 180,000 avid fans are expected to interact with the DROPIT app during Phoenix Suns’ home matches this 2017/18 NBA season.

The NBA Minnesota Timberwolves are aiming for a new standard of in-arena viewing with a 4300 square foot centerhung display.

Florida basketball fans are basking in an immersive fan experience thanks to digital signage - which is also providing new revenue for the arena owner.

2K Sports has been riding high recently and NBA 2K16 is proof that this is indeed the best basketball video game series of all time.

NBA 2K15 is a must-have for basketball fans, with realistic graphics and gameplay that will keep you hooked. 8.5/10.

New Zealand's own Lorde is already worldwide famous and now one of her songs will be featured in the NBA 2K15 soundtrack.

2K unveils NBA 2K14 MyCAREER for PS4/Xbox One, with a new immersive story mode, promising the most lifelike NBA experience.

Beyoncé, Kim Kardashian, and Rihanna dominate Bing's top searches of 2013, with women leading the list and only two men in the top ten.

2K Games unveils an 'OMG Trailer' for NBA 2K14 on PS4, showcasing stunning next-gen graphics. Is this the future of sports gaming?.