TechDay New Zealand - Aotearoa's technology news network

Online marketing stories - Page 2

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You're invited: Adobe Symposium 2019, Sydney
Wed, 24th Apr 2019
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martech
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adobe
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online marketing
Adobe Symposium 2019 in Sydney is set to unite 4000 experts for two days of keynotes, workshops, and tech showcases on 27-28 June at the ICC Sydney.
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How to avoid disappointment from SEO 'cowboys'
Wed, 24th Apr 2019
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martech
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google
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online marketing
Businesses that are disappointed with their SEO results may be to blame, says New Zealand marketing agency Insight Online.
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Adobe opens up marketing opportunities with Roku
Wed, 27th Mar 2019
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martech
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digital entertainment
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adobe
Adobe and streaming TV platform Roku are now offering Adobe customers the ability to precisely target consumer audiences moving to over-the-top content (OTT).
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Study finds many NZ business websites to be slow and self-obsessed
Wed, 30th Jan 2019
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martech
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cloud services
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digital marketing
A new study has found at least 80 percent of New Zealand business websites are slow, generic, and verging on being narcissistic.
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Startup launches online marketplace for lending items in AU
Thu, 17th Jan 2019
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online shopping
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online marketing
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sharing economy
Think TradeMe, eBay, Amazon, except instead of buying products, you’re renting spare items from everyday consumers.
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Facebook ban serves as stern warning for marketing firms
Mon, 14th Jan 2019
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martech
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facebook
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digital marketing
Facebook has banned a digital marketing group in the Philippines from its platform after the agency allegedly violated spam and misrepresentation policies.
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Hootsuite's five social trends marketers should take note of
Fri, 7th Dec 2018
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cx
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martech
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social media
These trends should keep marketers, customer experience leaders, social media professionals and executives awake at night.
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Melbourne IT ups SMB marketing push with WME Group acquisition
Tue, 2nd May 2017
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management
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digital marketing
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smb
Melbourne IT plans increase its SMB managed marketing play with a $39 million acquisition of digital marketing solutions company WME Group.
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One of world’s largest hybrid cloud deployments makes huge savings
Mon, 13th Feb 2017
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hybrid cloud
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datacentre infrastructure
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microsoft
​Snapdeal, India’s largest online marketplace, has reported incredible savings from the use of their hybrid cloud platform.
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The Instillery drives global growth with new COO
Wed, 9th Nov 2016
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partner programmes
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management
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leadership
Fast-growing cloud service provider, The Instillery, appoints new COO, Jamie Wallis, to lead operations and global expansion.
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Social media superstar: How one Kiwi teen has taken online entrepreneurship to soaring heights
Tue, 1st Nov 2016
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social media
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entrepreneur
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online marketing
Age is no barrier for young entrepreneur Rachel Ji, who has used social media to launch her own successful business.
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How can you optimise the speed of your eCommerce site?
Tue, 14th Jun 2016
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martech
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shopping
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online marketing
Today, there are a number of platforms that provide users with more dynamic, robust and interactive eCommerce experiences than ever before.
Video marketing
Ignore online video in your marketing strategy at your own peril
Tue, 26th Jan 2016
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digital entertainment
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video solutions
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video
Need a solution for fiscal flatlining? A slow new year can cripple a business, which is why it's the best time to consider a marketing strategy.
Amplfier
Kiwi-based marketing firm looking for partners to help SMBs online
Thu, 27th Aug 2015
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smb
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online marketing
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amplifier
Cloud-based marketing firm Amplifier is reaching out to marketing agency partners to help SMBs maximise the benefits the online environment.
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Gartner: Many CEOs say Digital, but think E-business
Thu, 24th Apr 2014
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iot
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ecommerce
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mobile apps
Technology is crucial for business growth, but CEOs lack understanding of digital business, warns Gartner's CEO survey.
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Secrets to launching a successful side-business
Wed, 8th Jan 2014
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social media
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blogging
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linkedin
Side-gigs, from blogging to web design, are key to thriving in today's economy. Discover how to leverage your skills and network for entrepreneurial success.
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ARANZ GEO improves international footprint with double scoop
Mon, 18th Feb 2013
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crm
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software development
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aranz geo
ARANZ Geo enhances global presence by appointing Richard Ertel as operations manager and Bonnie Struthers as Key Accounts manager.
Nicole crump director of tactix
Online marketing tripping up SMEs
Mon, 23rd Apr 2012
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data analytics
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cx
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martech
Tactix warns Kiwi SMEs are squandering marketing budgets on poorly planned online campaigns, emphasising the urgent need for better-aligned strategies.
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To telemarket or not to telemarket
Mon, 23rd Apr 2012
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it training
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telemarketing
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sales
Online marketing is on the rise, but the personal touch can still be a cost-effective way to produce confirmed results.
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Optimizer HQ hires marketing officer in post-float push
Tue, 13th Dec 2011
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entrepreneur
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linkedin
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optimizer hq
Optimizer HQ hires Cornelis Boertjens as chief marketing officer to bolster its brand globally following its recent listing on the Frankfurt Stock Exchange.