Partner Marketing stories

Coterie, a partner and channel marketing firm, has debuted Coterie Academy, an education initiative aimed at instructing, enlightening, and certifying individuals in all aspects of partner marketing to help address the existing skills gap.

Distology, a premier cybersecurity solutions provider, elevates Sarah Geary to CMO and Lance Williams to CTO ahead of their bold plans for 2024, beefing up leadership in prep for major portfolio expansion.

Probax, in partnership with Veeam and Wasabi Technologies, rolls out MSP Backup, a novel platform for SME data protection.

NTT DATA, in collaboration with Microsoft, enhances Copilot for Microsoft 365, leveraging profound learning techniques and advanced AI capabilities.

SonicWall appoints Christine Bartlett as CMO, further strengthening its dedication to channel partnership and global awareness.

Logicalis Australia appoints Lara Barnett as Head of Marketing to drive innovative campaigns and support growth in the Australian market.

Rachel Thornton joins Fivetran as the new Chief Marketing Officer, bringing 25 years of B2B tech experience from companies like Amazon and Salesforce.

Equinix has announced its 2022 Global and Regional Partner Award winners, recognising its partners and their dedication to providing the company's offerings.

Versa Networks, a unified secure access service edge (SASE) provider, has hired Dan Maier as its new Chief Marketing Officer.

Menlo Security has announced new initiatives and investment in its Boost! Channel Programme, designed to further support and incentivise partners.

Filament's B2B-focused agency offering includes content marketing, search engine optimisation, digital advertising and website services.

Ivanti hires Michael Coleman as Partner Sales Director for Australia and New Zealand to strengthen their partner ecosystem and streamline lead generation.

Cyber assurance provider Cyara has hired Max Lipovetsky as VP Products and Russ Hellmann as VP Growth Marketing to drive global expansion.

For joint customers, SnapLogic offers the scalability needed to make the amount of data stored in Snowflake’s data cloud available and actionable for business'.

New Relic has announced the availability of New Relic Partner Stack, an enhanced programme expanding New Relic’s commitment to partners.

Identity provider Okta has named Celestine Tan as VP for Asia Pacific marketing; Tan brings a wealth of experience from Splunk, CA Technologies and Pivotal.

Specialist consulting firm Barhead has teamed up with Microsoft to meet the growing demand for consultants versed in Microsoft Dynamics 365 and Power Platform.

Entrust nShield hardware security modules have achieved certification with VMware Tanzu Kubernetes Grid, enhancing containerised application security.

Megaport launches PartnerVantage, a new program aimed at helping technology providers deliver NaaS connectivity and drive digital transformation.

SNP SE acquires software and consulting company Datavard AG to strengthen its platform strategy in data transformation and management.

Wavelink bolsters its team in Australia and New Zealand with three new appointments to support vendors and partners in the region.

Hitachi Vantara expands its portfolio with new offerings aimed at supporting the data infrastructure needs of midsized enterprises.

Ping Identity has extended its partner programmes and launched Delivery Approved, a program for implementation partners.

Acronis appoints tech veteran Steven McChesney as CMO to enhance cyber protection marketing strategy.