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PC Market stories
MacBook Neo goes on sale as Apple's lowest-priced laptop
4 days ago
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power / energy
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displays
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ai
Apple has launched MacBook Neo, a 13-inch aluminium laptop that becomes its lowest-priced MacBook, targeting students and first-time buyers.
Apple unveils MacBook Neo, its most affordable laptop
Last week
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digital entertainment
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supply chain
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displays
Apple has launched MacBook Neo, a 13-inch aluminium laptop with Apple silicon, focused on budget-conscious users.
Apple unveils M5 Macs & Studio Displays with AI focus
Last week
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displays
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llms
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ai
Apple launches M5-powered MacBook Air and Pro plus new Studio Displays, pushing on-device AI, faster storage and Thunderbolt 5 connectivity.
Asus targets 30% APAC notebook share with AI, partners
Last month
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digital transformation
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cx
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martech
Asus courts 215 APAC partners in Sydney, tying AI PCs and omnichannel retail to an ambitious 30% consumer notebook market share goal.
Explainer: Why service and repair shops are disappearing
Thu, 22nd Jan 2026
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supply chain
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clean technologies
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sustainability
Repair shops once formed the backbone of local high streets. Rising costs, sealed devices and shifting consumer habits are now pushing many to close.
AI notebook prices drop as retailers face tough trade-offs
Fri, 9th Jan 2026
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semiconductors
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digital transformation
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supply chain
AI notebook prices across Europe have slumped by a third, pushing the tech into the mainstream as retailers juggle volume against margins.
Qualcomm unveils Snapdragon X2 Plus for Copilot+ PCs
Tue, 6th Jan 2026
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uc
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semiconductors
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data analytics
Qualcomm debuts Snapdragon X2 Plus chip, promising faster, more efficient Copilot+ Windows 11 laptops arriving from major brands in 2026.
HP debuts slimmer AI laptops & creator all-in-ones
Tue, 6th Jan 2026
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gaming
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uc
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e-learning
HP has revealed a slimmer AI‑centric OmniBook Ultra 14 and OmniStudio X 27 creator desktop as it overhauls PCs for hybrid, creative work.
Dell unveils thinner XPS 14 & 16, XPS 13 to return
Tue, 6th Jan 2026
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network infrastructure
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power / energy
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ai
Dell debuts slimmer XPS 14 and 16 with faster AI performance and longer battery life, and promises an ultra-thin XPS 13 later this year.
Has 2025 seen a successful refresh to Windows 11?
Mon, 22nd Dec 2025
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data protection
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digital transformation
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cloud security
Windows 11 now leads with 53.7% market share, but 2025's patches, bugs and pressure tactics have left many users unconvinced by the upgrade.
PC market analysis reveals AI & Windows 11 potential
Mon, 10th Feb 2025
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pc market
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public sector
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engineering
According to CONTEXT's latest analysis, the PC market is facing a shaky demand downturn but may rebound by 2025 thanks to AI advancements and Windows 11 upgrades.
Modest recovery predicted for global PC market in 2024
Fri, 20th Sep 2024
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ai
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notebook
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pc market
CONTEXT forecasts a modest PC market recovery in 2024, driven by increased demand for replacement devices and technological enhancements amid stabilising economic conditions.
New Zealand PC market slumps by 10.7% in 2023, says IDC report
Wed, 20th Mar 2024
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pc hardware
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notebook
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pc market
New Zealand's traditional PC market saw a steep 10.7% decline in 2023 with only 669,000 units shipped, says IDC report.
AI-enabled PCs to boost struggling UK computer market
Fri, 22nd Dec 2023
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microsoft
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pc market
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end of support
However, the impending end of support for Microsoft's Windows 10, in October 2025, could thwart second-life opportunities for numerous devices.
Intel launches AI Everywhere with advances in AI technology
Fri, 15th Dec 2023
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network infrastructure
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edge computing
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wireless networks
Intel introduces a new range of AI products, marking a revolutionary shift in their architecture, to accelerate AI implementation worldwide.
PC and tablet markets on the decline, millions of units down - IDC
Tue, 7th Mar 2023
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pc market
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mobility
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market
Declining demand and challenging macro-economic conditions have caused IDC to further lower its forecast for the worldwide PC and tablet markets.
PC shipments grow despite supply chain woes - IDC
Tue, 12th Oct 2021
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gaming
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digital entertainment
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supply chain
Shipments reached 86.7 million units in the third quarter of this year, marking the sixth consecutive quarter of growth.
PCs and tablets to maintain growth through 2021, but the future is in laptops - IDC forecast
Wed, 25th Aug 2021
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supply chain
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notebook
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pc market
According to a new forecast by IDC, global shipments of PCs are expected to grow 14.2% to 347 million units in 2021.
Chromebook and tablet vendors posting record first-quarter numbers
Wed, 5th May 2021
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notebook
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pc market
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mobility
Chromebook and tablet vendors are posting record first-quarter shipment numbers, according to the latest data from Canalys.
PC & smartphone markets on strong growth trajectory in 2021 - IDC
Thu, 11th Mar 2021
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uc
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mdm
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supply chain
Worldwide smartphone shipments could achieve a 5.5% growth rate this year - and PC shipment rates will also grow 18.2%.