ROI stories

UK B2B marketers face mounting pressure to justify campaign effectiveness, with over half reporting monthly scrutiny from C-suite executives, LinkedIn research reveals.

A report by HackerOne reveals security leaders' doubts over traditional ROI metrics, introducing Return on Mitigation to better assess cybersecurity investments.

A report reveals that 77% of marketers expect significant rises in content demands by 2025, amid budget pressures and evolving consumer preferences.

Appfire has acquired Flow, a prominent Software Engineering Intelligence platform, from Pluralsight, aiming to boost support for engineering teams.

Power Digital has unveiled fusepoint, a new consultancy aimed at providing mid-market brands with advanced marketing solutions and actionable insights.

The rise of artificial intelligence is reshaping procurement and cybersecurity, as firms look to harness its potential while safeguarding critical data.

A new study by Celonis reveals that 89% of business leaders believe AI needs Process Intelligence for effectiveness, as 58% express concerns over process inefficiencies.

IBM and Palo Alto Networks highlight that fragmented cybersecurity solutions can cost companies up to 5% of annual revenue, urging firms to adopt integrated platforms.

Dynatrace has unveiled enhanced AI observability capabilities, designed to optimise performance and compliance for businesses as AI technology spending surges.

Enterprise resource planning (ERP) systems are revolutionising equipment dealerships by streamlining operations and enhancing customer satisfaction, driving significant ROI.

As Australian cloud spending surpasses AUD $23 billion, organisations struggle with complexity, risking costly missteps while seeking simpler operations.

Equativ has unveiled its revamped curation platform, Maestro, enhancing campaign management with new features for superior ad placement and brand safety.

Haoyuan Li, CEO of Alluxio, predicts that by 2025, multi-modal training and innovative data strategies will reshape AI infrastructure and its deployment.

T-Mobile has acquired Vistar Media for USD $600 million, aiming to revolutionise the digital-out-of-home advertising landscape by combining cutting-edge technology with customer insights.

A recent IBM study reveals that 56% of Canadian IT leaders intend to boost AI investments in 2025, focusing on innovation and productivity amidst gradual ROI.

SandboxAQ has secured over $300 million in funding, bringing its pre-money valuation to $5.3 billion as it advances in AI and quantum technology.

A recent Forrester study reveals Akamai's Guardicore Segmentation solution offers organisations a USD $9.6 million benefit over three years and 152% ROI.

A new report indicates that over half of Asia-Pacific enterprises expect to optimise AI investments for better long-term ROI by 2025, moving beyond initial trials.

As AI's influence grows, the cybersecurity landscape will face new regulations and challenges by 2025, urging firms to adapt to dynamic compliance measures.

Canto has launched Canto PIM, a platform aiming to simplify digital asset and product data management for brands amidst rising content demands.