ROI stories - Page 1

Report reveals a widening revenue gap in B2B content marketing, highlighting challenges for CMOs in linking increased budgets to tangible revenue outcomes.

Salesforce has rolled out Agentforce 2dx, a cutting-edge digital labour platform that integrates AI agents into business workflows for enhanced efficiency.

AdZ Basket has launched its innovative AI-driven advertising platform, AdZ Basket OOH, in Singapore, merging Out-of-Home and in-app digital advertising for enhanced campaign effectiveness.

SevenRooms has launched Text Marketing, a service designed to boost engagement for Australian eateries through SMS and WhatsApp, harnessing a 94% open rate.

Gallagher Security is gearing up for ISC West 2025, aiming to foster industry dialogue on tailored security solutions during the event from 31 March to 4 April.

A report by Hobson & Company reveals that organisations using KnowBe4's HRM platform can achieve a ROI of 200% to 400% within just 3.5 months.

UK B2B marketers face mounting pressure to justify campaign effectiveness, with over half reporting monthly scrutiny from C-suite executives, LinkedIn research reveals.

A report by HackerOne reveals security leaders' doubts over traditional ROI metrics, introducing Return on Mitigation to better assess cybersecurity investments.

A report reveals that 77% of marketers expect significant rises in content demands by 2025, amid budget pressures and evolving consumer preferences.

Appfire has acquired Flow, a prominent Software Engineering Intelligence platform, from Pluralsight, aiming to boost support for engineering teams.

Power Digital has unveiled fusepoint, a new consultancy aimed at providing mid-market brands with advanced marketing solutions and actionable insights.

The rise of artificial intelligence is reshaping procurement and cybersecurity, as firms look to harness its potential while safeguarding critical data.

A new study by Celonis reveals that 89% of business leaders believe AI needs Process Intelligence for effectiveness, as 58% express concerns over process inefficiencies.

IBM and Palo Alto Networks highlight that fragmented cybersecurity solutions can cost companies up to 5% of annual revenue, urging firms to adopt integrated platforms.

Dynatrace has unveiled enhanced AI observability capabilities, designed to optimise performance and compliance for businesses as AI technology spending surges.

Enterprise resource planning (ERP) systems are revolutionising equipment dealerships by streamlining operations and enhancing customer satisfaction, driving significant ROI.

As Australian cloud spending surpasses AUD $23 billion, organisations struggle with complexity, risking costly missteps while seeking simpler operations.

Equativ has unveiled its revamped curation platform, Maestro, enhancing campaign management with new features for superior ad placement and brand safety.

Haoyuan Li, CEO of Alluxio, predicts that by 2025, multi-modal training and innovative data strategies will reshape AI infrastructure and its deployment.

T-Mobile has acquired Vistar Media for USD $600 million, aiming to revolutionise the digital-out-of-home advertising landscape by combining cutting-edge technology with customer insights.