ROI stories - Page 1

Report reveals growing revenue gap in B2B content marketing
Last week
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ecm
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cx
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martech
Report reveals a widening revenue gap in B2B content marketing, highlighting challenges for CMOs in linking increased budgets to tangible revenue outcomes.

Salesforce launches Agentforce 2dx to optimise AI workflows
Last week
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digital transformation
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cx
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martech
Salesforce has rolled out Agentforce 2dx, a cutting-edge digital labour platform that integrates AI agents into business workflows for enhanced efficiency.

AdZ Basket unveils AI-driven ad platform in Singapore
Last week
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paas
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digital transformation
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martech
AdZ Basket has launched its innovative AI-driven advertising platform, AdZ Basket OOH, in Singapore, merging Out-of-Home and in-app digital advertising for enhanced campaign effectiveness.

SevenRooms launches text marketing for Aussie hospitality
Last month
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digital transformation
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martech
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cdp
SevenRooms has launched Text Marketing, a service designed to boost engagement for Australian eateries through SMS and WhatsApp, harnessing a 94% open rate.

Gallagher Security to spotlight innovation at ISC West 2025
Last month
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roi
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gallagher security
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partnerships
Gallagher Security is gearing up for ISC West 2025, aiming to foster industry dialogue on tailored security solutions during the event from 31 March to 4 April.

KnowBe4 platform promises up to 400% return on investment
Last month
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ransomware
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it training
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data analytics
A report by Hobson & Company reveals that organisations using KnowBe4's HRM platform can achieve a ROI of 200% to 400% within just 3.5 months.

UK B2B marketers face pressure to show campaign ROI
Last month
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data analytics
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linkedin
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b2b marketing
UK B2B marketers face mounting pressure to justify campaign effectiveness, with over half reporting monthly scrutiny from C-suite executives, LinkedIn research reveals.

New metric introduced to measure value of cybersecurity
Last month
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financial systems
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cybersecurity
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leadership
A report by HackerOne reveals security leaders' doubts over traditional ROI metrics, introducing Return on Mitigation to better assess cybersecurity investments.

Marketers anticipate rise in content demands by 2025
Last month
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data analytics
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martech
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personalisation
A report reveals that 77% of marketers expect significant rises in content demands by 2025, amid budget pressures and evolving consumer preferences.

Appfire acquires Flow from Pluralsight to enhance portfolio
Last month
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saas
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devops
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apm
Appfire has acquired Flow, a prominent Software Engineering Intelligence platform, from Pluralsight, aiming to boost support for engineering teams.

Power Digital launches fusepoint to aid mid-market brands
Last month
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data analytics
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partner programmes
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advertising
Power Digital has unveiled fusepoint, a new consultancy aimed at providing mid-market brands with advanced marketing solutions and actionable insights.

AI reshaping procurement & security: experts weigh in
Last month
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ai
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cybersecurity
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procurement
The rise of artificial intelligence is reshaping procurement and cybersecurity, as firms look to harness its potential while safeguarding critical data.

AI needs process intelligence for meaningful impact
Last month
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digital transformation
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genai
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ai
A new study by Celonis reveals that 89% of business leaders believe AI needs Process Intelligence for effectiveness, as 58% express concerns over process inefficiencies.

Fragmented cybersecurity costs firms up to 5% revenue
Last month
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firewalls
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digital transformation
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advanced persistent threat protection
IBM and Palo Alto Networks highlight that fragmented cybersecurity solutions can cost companies up to 5% of annual revenue, urging firms to adopt integrated platforms.

Dynatrace enhances AI observability for better insights
Thu, 30th Jan 2025
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data analytics
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digital transformation
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ai security
Dynatrace has unveiled enhanced AI observability capabilities, designed to optimise performance and compliance for businesses as AI technology spending surges.

A well-oiled machine: How ERP solutions drive ROI and better customer experiences
Wed, 29th Jan 2025
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data analytics
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cx
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martech
Enterprise resource planning (ERP) systems are revolutionising equipment dealerships by streamlining operations and enhancing customer satisfaction, driving significant ROI.

How to avoid unintended complexity when streamlining operations with the cloud
Tue, 28th Jan 2025
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data analytics
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digital transformation
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partner programmes
As Australian cloud spending surpasses AUD $23 billion, organisations struggle with complexity, risking costly missteps while seeking simpler operations.

Equativ updates Maestro platform for better ad management
Mon, 27th Jan 2025
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cleantech
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advertising
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sustainability
Equativ has unveiled its revamped curation platform, Maestro, enhancing campaign management with new features for superior ad placement and brand safety.

AI in 2025: Multi-modal, data access, & infrastructure
Mon, 27th Jan 2025
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storage
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aiops
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llms
Haoyuan Li, CEO of Alluxio, predicts that by 2025, multi-modal training and innovative data strategies will reshape AI infrastructure and its deployment.

T-Mobile acquires Vistar to revolutionise DOOH sector
Wed, 22nd Jan 2025
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customers
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advertising
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digital media
T-Mobile has acquired Vistar Media for USD $600 million, aiming to revolutionise the digital-out-of-home advertising landscape by combining cutting-edge technology with customer insights.