Search Engine Optimisation (SEO) stories
Nowadays, the main objective for every person or organisation owning a website is to appear as high as possible in search pages.
There are two options to reach the top of the first page, one requiring payment and one free.
The free option is called Search Engine Optimization (SEO), which consists of improving the rank level of a website by optimising its content.
SEO is mostly generated through a websites’ content as text and keywords. The key to a great SEO is in the relevance of the text and articles on a website. SEO can also be improved by the seniority of a domain name and traffic generated by the website.
SEO is crucial for any business looking for visibility without paying and there are many tools and services available nowadays to maximise efficient SEO.
There are two options to reach the top of the first page, one requiring payment and one free.
The free option is called Search Engine Optimization (SEO), which consists of improving the rank level of a website by optimising its content.
SEO is mostly generated through a websites’ content as text and keywords. The key to a great SEO is in the relevance of the text and articles on a website. SEO can also be improved by the seniority of a domain name and traffic generated by the website.
SEO is crucial for any business looking for visibility without paying and there are many tools and services available nowadays to maximise efficient SEO.
Jac+Jack reports 19% ecommerce growth via Pattern partnership
This month
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crm
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cx
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martech
Jac+Jack has reported a 19% revenue growth in ecommerce after partnering with Pattern, shifting focus to conversion-driven marketing strategies.
Electronic retailers anticipate web traffic surge for Black Friday
Last month
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martech
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partner programmes
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personal computing devices
Electronic retailers expect a surge in web traffic this Black Friday, anticipating a 76% increase in sales from last year, according to a new report.
Megantic earns eight nominations at APAC Search Awards 2025
Last month
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martech
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ecommerce
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digital marketing
Megantic has earned eight nominations at the APAC Search Awards 2025, recognising its strong performance in eCommerce SEO campaigns.
The new AI economy: welcome to the era of knowledge-as-a-service
Last month
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saas
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martech
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llms
The era of Knowledge-as-a-Service is emerging, reshaping the internet with AI-driven models that prioritise ethical data use and community engagement.
Jaywing bolsters digital PR team with key new appointments
Last month
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martech
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digital marketing
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b2b
Jaywing has appointed Rob Hilborn as Senior SEO Director and Harriet Dawson as Digital PR Specialist to enhance its Digital PR services amid rising demand.
AI to transform B2B marketing strategies in 2025
Last month
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cx
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martech
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partner programmes
In 2025, AI is set to revolutionise B2B marketing, driving strategic planning and customer engagement, says Marketing Eye's Anna D'Souza.
Aston Barclay partners with IDHL for digital expansion
Last month
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cx
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martech
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partner programmes
Aston Barclay has engaged digital agency IDHL to enhance its marketing strategy, aiming to boost revenue and improve customer experience.
Suzanne Grae selects Tug Sydney for SEO & paid media
Mon, 28th Oct 2024
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cx
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martech
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ecommerce
Digital marketing agency Tug Sydney has been appointed by Suzanne Grae to enhance the retailer's SEO and paid media efforts across Australia.
Three reasons why domains are a secret weapon for Aussie businesses
Wed, 9th Oct 2024
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martech
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partner programmes
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physical security
In an increasingly digital world, Australian businesses must recognise the power of memorable domain names to enhance brand presence and improve security.
Impressive launches Skailed to automate SEO landing pages
Wed, 9th Oct 2024
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devops
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data analytics
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martech
Impressive has unveiled Skailed, an innovative SEO tool that automates the creation of SEO-optimised landing pages, enhancing eCommerce performance.
UK business AI spending surges 177%, ChatGPT up 835%
Wed, 2nd Oct 2024
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martech
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ai
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productivity
UK companies have boosted AI spending by 177%, with specific tools like ChatGPT seeing an 835% rise, according to Soldo's latest Spend Index.
CortexClick debuts AI platform for developer-focused content
Thu, 26th Sep 2024
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saas
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martech
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software development
CortexClick unveils an AI-driven content generation platform tailored for developer tools, cloud, and enterprise SaaS firms, promising high-quality output at scale.
MediaVision relocates to larger London office amid growth
Fri, 6th Sep 2024
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martech
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digital marketing
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seo
London-based agency MediaVision relocates to larger office amid growth surge, bolstering its team with high-profile hires.
MediaVision’s Metis platform wins six digital marketing awards
Mon, 5th Aug 2024
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martech
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awards
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seo
MediaVision's Metis platform has won six digital marketing awards, recognising its impact on SEO for top brands like New Look and Monsoon.
Impressive redefines marketing model, wins new clients
Thu, 25th Jul 2024
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martech
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digital marketing
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digital strategy
Amid tech disruption and economic pressures, Melbourne-based Impressive attracts key clients by ditching traditional agency models.
AppScenic launches new AI tools for eCommerce automation
Tue, 23rd Jul 2024
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martech
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commerce systems
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ai
ECommerce platform AppScenic has launched AI tools using OpenAI's API to help retailers optimise product pages, marketing, and SEO, streamlining store management.
The mindset and skills every SME should invest in NOW to succeed in future
Thu, 18th Jul 2024
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data analytics
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martech
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ai
In a rapidly digitalising world, SMEs must invest in a future-ready mindset and essential skills like digital marketing, SEO, and data analytics to thrive.
Hexaware launches AI app for eCommerce product descriptions
Mon, 15th Jul 2024
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digital transformation
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cx
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martech
Hexaware’s new Gen AI App, now available on AWS Marketplace, helps e-commerce retailers automate product descriptions and boost customer engagement through AI.
Megantic wins three major awards at Global Agency Awards
Wed, 19th Jun 2024
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martech
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awards
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deakin university
Megantic triumphed at the Global Agency Awards, winning Best Agency Culture, Best eCommerce Agency, and Best SEO Agency, underscoring its dedication to excellence.
Epicor buys KYKLO to enhance AI-driven ERP & digital sales
Thu, 13th Jun 2024
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martech
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erp
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api
Epicor acquires KYKLO to boost its AI-driven ERP vision, enabling manufacturers, distributors, and retailers to offer enhanced digital experiences and drive growth.