Search Engine Optimisation (SEO) stories - Page 4
Nowadays, the main objective for every person or organisation owning a website is to appear as high as possible in search pages.
There are two options to reach the top of the first page, one requiring payment and one free.
The free option is called Search Engine Optimization (SEO), which consists of improving the rank level of a website by optimising its content.
SEO is mostly generated through a websites’ content as text and keywords. The key to a great SEO is in the relevance of the text and articles on a website. SEO can also be improved by the seniority of a domain name and traffic generated by the website.
SEO is crucial for any business looking for visibility without paying and there are many tools and services available nowadays to maximise efficient SEO.
There are two options to reach the top of the first page, one requiring payment and one free.
The free option is called Search Engine Optimization (SEO), which consists of improving the rank level of a website by optimising its content.
SEO is mostly generated through a websites’ content as text and keywords. The key to a great SEO is in the relevance of the text and articles on a website. SEO can also be improved by the seniority of a domain name and traffic generated by the website.
SEO is crucial for any business looking for visibility without paying and there are many tools and services available nowadays to maximise efficient SEO.
SMEs investing in digitisation, despite cost challenges
Wed, 23rd Mar 2022
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digital transformation
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fintech
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martech
Since gaining incredible momentum over the past couple of years, digital transformation of business operations by local SMEs hasn't slowed down.
Bot malware uncovered using gaming applications on Microsoft store
Wed, 2nd Mar 2022
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malware
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gaming
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martech
Check Point Research has revealed a new malware Electron-bot that is actively being distributed through Microsoft’s official store.
Digital marketing platforms join forces to fast-track SEO
Thu, 17th Feb 2022
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martech
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digital marketing
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m&a
Enterprise organic marketing platform Conductor has acquired business SEO platform ContentKing to strengthen technical SEO leadership.
Megaphone Marketing named 2022 Google Premier Partner
Thu, 10th Feb 2022
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martech
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google
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digital marketing
Google has announced Melbourne-based digital agency Megaphone Marketing as one of its 2022 Google Premier Partners.
6 significant changes to online fraud we saw in 2021
Tue, 4th Jan 2022
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saas
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malware
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ransomware
SEON Fraud Prevention co-founders discuss the top trends that changed fraud in 2021, including the rise of Ransomware as a Service and easier online fraud.
Online shopping: Mobile traffic soars but consumers still prefer to buy via desktop - Contentsquare report
Mon, 6th Dec 2021
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martech
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ecommerce
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digital marketing
Consumers may be turning to their mobiles to browse online stores, but desktop still rules the roost when it comes to making actual purchases.
GBG and SEON strengthen online fraud prevention for financial institutions
Wed, 8th Sep 2021
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martech
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partner programmes
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risk & compliance
GBG partners with SEON to bolster online fraud prevention for banks and fintechs, offering technology integrated into the GBG Intelligence Center.
Search engine marketing firm Botify eyes APAC expansion after $55m funding round
Wed, 8th Sep 2021
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martech
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search engines
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seo
While the US market accounts for 60% of the company’s revenue, the company says it is established and growing its operations in Asia Pacific.
Twilio Segment adds developer toolkit to customer data platform
Tue, 24th Aug 2021
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crm
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data analytics
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cx
Twilio Segment launches developer toolkit to help users customize their customer data stacks and create unique customer experiences.
New malware families discovered eavesdropping on governments, targeting eCommerce
Tue, 10th Aug 2021
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malware
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martech
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ecommerce
ESET researchers have identified 10 new malware families targeting IIS web servers, with victims including governments and eCommerce companies.
VERSA turns website design on its head with an AI twist
Wed, 14th Apr 2021
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uc
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martech
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ai
The company's website is entirely bot-activated and navigation-less, which means those who visit the website just write or speak what they want to search for.
Marketplaces up more than 80%, retailers called to consider new strategy
Thu, 4th Mar 2021
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martech
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seo
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digital marketplace
Marketplaces experienced impressive growth in Q4 2020, outpacing overall eCommerce growth, according to the 2021 Enterprise Marketplace Index by Mirakl.
Shopify, Salesforce, Basecamp join lineup for NZ remote working conference
Thu, 21st Jan 2021
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data analytics
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martech
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commerce systems
The RemoteTogetherNZ festival in Queenstown is bringing together experts to promote remote and flexible work best practices.
BigCommerce unveils Partner Awards winners
Wed, 28th Oct 2020
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martech
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partner programmes
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open source
Now in its third year, the annual awards program recognises top-performing partners among BigCommerces global network.
VISEO and Cludo announce ambitious plans for Salesforce in Australia
Wed, 16th Sep 2020
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data analytics
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digital transformation
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martech
According to a statement, the acquisition enhances the ability of both companies to deploy larger-scale digital projects across Australia and the APAC region.
AWS launches Amazon Kendra, its machine learning search service
Wed, 13th May 2020
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uc
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hyperscale
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public cloud
Amazon Web Services launches Amazon Kendra, an ML-powered enterprise search tool designed to provide precise results for natural language queries.
Start-up advances online marketing, boosted by $5M in funding
Tue, 7th Apr 2020
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martech
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online marketing
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seo
Australian start-up Longtail UX has raised $5m in a funding round led by Investec to support growth and international expansion.
The ghost in the machine that maximizes uptime
Wed, 1st Apr 2020
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martech
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commerce systems
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intel
China's leading eCommerce platform, Meituan, leverages Intel Memory Failure Prediction to bolster server uptime, predicting failures before they strike.
Desktop and mobile searches vastly different, new study shows
Fri, 31st May 2019
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martech
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software development
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google
A recent SEMrush study highlights how desktop and mobile search results differ significantly, with 30% of top desktop pages losing their ranking on mobile.
Kiwi businesses warned that Google is moving the goal posts
Thu, 9th May 2019
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data analytics
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martech
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planning
The traditional race to be number one on Google’s organic search results has changed again as updates to online search algorithms shift the game.