Sports Technology (SportsTech) stories

Acronis has renewed its partnership with Manchester City, extending its role safeguarding the club’s expanding digital and data operations.

Okta expands PGA of America deal to unite staff and fan identity security, underpinning the golf body’s push into AI-driven digital services.

Alibaba Cloud will power immersive AI-driven replays and fast media search for global broadcasters at the Milano Cortina 2026 Winter Games.

AI express lanes at the Australian Open went largely unused, leaving fans queuing for hours in near 40C heat despite record attendance.

EE has opened a new Lakeside Experience store, piloting ‘Stay Safe with AI’ sessions amid a GBP £3 million UK retail investment plan.

McLaren Racing has struck a multi-year deal with Rubrik to bolster cyber resilience and safeguard critical data across its F1 and IndyCar teams.

Schneider Electric signs as McLaren Racing’s Official Energy Technology Partner across F1, IndyCar, F1 Academy and WEC programmes.

Twilio signs multi-year deal with AEG to power data-led fan engagement across AXS, Crypto.com Arena and the LA Kings from 2025-26.

Twilio and AEG broaden fan-tech tie-up, rolling out data-driven engagement across AXS, Crypto.com Arena and the LA Kings brand.

Ruckus Networks has signed a multi-site deal to become Official Networking Partner of TGR Haas F1, covering factories and trackside.

Atlanta Hawks tap ManageEngine to unify IT across State Farm Arena, boosting live event reliability and real-time visibility for fans.

Twilio and AEG sign a multi-year deal to power personalised fan engagement across Crypto.com Arena, LA Kings and ticketing platform AXS.

CyberCX will stay on as the Australian Open’s cyber security partner through 2026, as tennis ramps up defences against digital threats.

CQUniversity and Cricket Australia are trialling AI and computer vision to automatically track real-time fielding positions and tactics.

Antevia’s private 5G now underpins Bath Rugby’s Recreation Ground, tackling match-day congestion and boosting operations and fan services.

Alteryx deepens ties with McLaren Racing, joining its WEC Hypercar project as Official Partner with car branding from the 2027 season.

Theia launches AI bat and body tracking that turns everyday baseball video into lab-grade 3D swing analysis, no sensors or wearables needed.

Cricket Australia revamps its Live App with real-time AI insights, chat-style analysis and scorecards going back to 1886.

London start-up Track Titan raises USD $5m seed round to scale its AI-powered racing coach for gamers and amateur track drivers.

Ericsson, Spiideo, and Westbase.io launch a portable SmartCam with mobile streaming, enabling high-quality sports broadcasts from remote or temporary venues without fixed internet.