SVOD stories
AI & data to transform marketing & media by 2025
Fri, 20th Dec 2024
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data analytics
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cx
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martech
By 2025, key trends in customer data and AI are set to transform marketing and advertising, enhancing experiences while shifting strategies towards first-party data.
New SAS service overcomes subscription fatigue for media companies
Tue, 17th May 2022
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data analytics
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martech
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digital entertainment
SAS has launched SAS 360 Match which helps media companies move towards a AVOD model to generate revenue as subscribers cancel.
Video-streaming services to see a boom as people stay at home
Tue, 17th Mar 2020
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digital entertainment
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netflix
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video
Most of the world’s economy is contingent around people leaving their houses; now, a ‘stay at home economy’ will see a meteoric boom.
Netflix and Lightbox battle it out for Kiwi affection
Fri, 3rd Mar 2017
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digital entertainment
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lightbox
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netflix
More than a million Kiwis are now subscribed to Netflix, while Lightbox has been revealed as the faster growing Subscription Video On Demand provider.