TikTok stories

A new report reveals almost 78% of Australians use social media for brand discovery, driving a 12% rise in advertising spend to USD $4.26 billion.

In 2024, Kaspersky blocked over 893 million phishing attempts, a 26% rise from 2023, as cybercriminals exploited trusted brand names to deceive users.

Kolsquare has launched a pioneering tool to measure the carbon footprint of influencer marketing, aiming to tackle the significant emissions of the burgeoning industry.

The Metapack report reveals that by 2025, 60.1% of UK consumers prioritise delivery convenience, highlighting a shift towards innovative retail strategies.

The UK ecommerce landscape is evolving rapidly, with 60.1% of consumers willing to switch brands for better delivery options, highlighting changing preferences.

Research shows Facebook's grip on young Brits is waning, with 70% of those aged 18-24 reducing their use, favouring platforms like TikTok and Instagram.

KOMI Group has announced a remarkable 45% rise in annual turnover, bolstered by a 77% surge in Q4 revenues, as the Manchester-based digital media firm plans US expansion.

A recent report from Nest Commerce reveals a 38% boost in year-on-year conversion rates for ecommerce brands using full-funnel strategies, amidst a £100 million media spend.

Shirofune has integrated LinkedIn Ads into its platform, enabling efficient campaign management alongside major ad platforms like Google and Facebook.

Sensor Tower's latest report reveals a booming global mobile economy, with users logging 4.2 trillion hours and AI apps surging to a billion-dollar market.

A new report reveals Australian children are spending more time on social media, with TikTok leading at 117 minutes daily, sparking safety concerns.

In response to TikTok's Messaging Ads launch in New Zealand, Respond.io has introduced an AI-driven solution to help businesses streamline communication.

Respond.io and TikTok have launched an AI-driven tool aimed at enhancing customer interactions for SMEs, targeting the USD $4.1 trillion financing gap.

As digital fitness services surge in popularity, Kaspersky warns users of potential data security risks, urging precautions to protect personal information.

Domo's latest Data Never Sleeps report reveals 5.52 billion internet users generate vast data every minute, highlighting AI's growing influence on digital behaviour.

Charlotte Tilbury has emerged as the top beauty brand on social media this Christmas, capturing a 42.7% share of voice across platforms like TikTok and Instagram.

Cloudflare's 2024 Year in Review reveals a 17% rise in global Internet traffic, with Google maintaining its top service status for the third year running.

Black Friday, now a vital part of the retail scene in Australia and New Zealand, is set for record sales in 2024 as consumers seek big savings amid rising costs.

Vertical Leap urges brands to adapt to a shifting digital landscape as Google's market share falls to 91.02%, highlighting new challenges and opportunities.

Cofense's latest report reveals a sharp rise in sophisticated phishing attacks, with malicious emails now detected every 45 seconds, up from 57 seconds last year.