TikTok stories

Charlotte Tilbury has emerged as the top beauty brand on social media this Christmas, capturing a 42.7% share of voice across platforms like TikTok and Instagram.

Cloudflare's 2024 Year in Review reveals a 17% rise in global Internet traffic, with Google maintaining its top service status for the third year running.

Black Friday, now a vital part of the retail scene in Australia and New Zealand, is set for record sales in 2024 as consumers seek big savings amid rising costs.

Vertical Leap urges brands to adapt to a shifting digital landscape as Google's market share falls to 91.02%, highlighting new challenges and opportunities.

Cofense's latest report reveals a sharp rise in sophisticated phishing attacks, with malicious emails now detected every 45 seconds, up from 57 seconds last year.

Privately and Privado ID have partnered to revolutionise age verification and identity management, prioritising user privacy across various industries.

AUCyber reports that Australian children have lost over AUD $129,700 to social media scams this year, prompting calls for enhanced online safety measures.

As Australia moves to ban social media for under-16s, TikTok faces intensified scrutiny over its security practices and controversial data collection methods.

New research indicates that while Asian super apps dominate the market, user growth has slowed markedly, with 499 million projected for 2024.

Forrester predicts a 25% decline in brand loyalty by 2025 due to rising prices, while loyalty programmes are set to rise amid consumer cost-cutting efforts.

Adobe has launched GenStudio for Performance Marketing, a new AI-driven tool designed to enhance the creation of personalised advertising campaigns.

Mobile game Kinder World, born out of the pandemic, fosters mental wellbeing by merging virtual houseplant care with therapeutic activities.

Bitdefender launches Security for Creators to guard YouTubers, digital professionals, and influencers against cyber threats like account takeovers, fraud, and malware.

YouTube and Amazon dominate the ad landscape, gaining top spots in Kantar's Media Reactions 2024 report, while X, formerly Twitter, faces a major decline.

Australians are cutting down on social media use, especially apps like Snapchat and TikTok, as they embrace digital detox, a new report reveals.

Meta NZ ramps up efforts to safeguard online users, introducing advanced features to protect teens, enforce age verification, and blur sensitive content.

Circana's new report reveals social e-commerce as a key driver in accelerating consumer purchases, emphasising the importance of data and personalised experiences for brands.

Linnworks unveils Linnovation webinars for July 2024 and brings back Linn Academy in June 2025 to showcase ecommerce tech updates and foster industry collaboration.

Pattern launches 'Pattern Creators' to help Australian brands tap into new audiences via influencer-led marketing, enhancing brand equity with authentic content.

V2 Digital's first State of AI in Australia report highlights early stages of AI adoption, barriers, and potential for business growth, with only 21% showing AI maturity.