Yahoo stories
Four in five advertisers would shift spend to the open web if agentic AI tools matched search and social performance, Taboola's survey found.
Advertisers could shift more performance budgets to the open web as Taboola adds real-time budget allocation and AI campaign tools.
The appointments come as businesses shift AI from trials to daily operations, putting far greater pressure on data privacy and security teams.
Boards across software are seeking directors with AI and governance expertise as New Relic adds Wendi Sturgis to oversee its next phase of growth.
DMARCeye debuts worldwide with AI-guided DMARC enforcement tools, aiming to help non-specialist teams turn monitoring into full protection.
Study finds over 28,000 fake domains mimicking top global sites, exposing users to rising phishing, malware and industrial-scale squatting.
The era of mass cold outreach is ending as Google and Yahoo implement aggressive technical mandates and AI-driven inbox filtering systems.
Yahoo embeds Agentic AI across its global DSP, letting advertisers plug in their own models to automate planning, buying and optimisation.
Mattel launches shoppable TV ads in Australia via Tubi, letting viewers buy toys instantly using QR codes with Vudoo's tech, enhancing measurement and shopping.
New research reveals 92% of the world's top email domains remain vulnerable to phishing due to inadequate DMARC enforcement, exposing businesses globally.
Yahoo DSP has unveiled Yahoo CAPI, a Conversion API that unifies online and offline ad tracking, boosting campaign insights and attribution by up to 50%.
Yahoo has named Josh Line as its new Chief Marketing Officer, set to enhance the brand's global strategy after his success at Paramount Global.
Taboola celebrates a decade-long advertising partnership with Microsoft, now expanding to include Outlook and Microsoft 365, enhancing advertisers' reach.
New research from Yahoo and Magna highlights a significant misunderstanding among Australians about their data rights, complicating trust in digital advertising.
Taboola has unveiled Realize, a groundbreaking platform designed to elevate performance advertising beyond traditional native ad placements, leveraging its extensive data and AI.
Research by Proofpoint reveals only 12% of Asia Pacific firms use essential email authentication, exposing them to a surge in phishing attacks.
A recent study by EasyDMARC reveals that 87% of IT leaders support expanding email authentication to tackle phishing and spam, following Google's and Yahoo's earlier mandates.
Yahoo DSP has launched new partnerships with Jounce, Peer39, and Scope3, boosting advertisers' targeting and reporting tools in a complex media landscape.
HMRC has lost GBP £47 million in a phishing scam affecting 100,000 taxpayers, exposing vulnerabilities in government cybersecurity protocols.
Taboola names Julia Burton Brown UK Country Manager as it expands beyond native ads with new Realize platform to boost measurable advertising performance.
